#real-time-bidding — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #real-time-bidding, aggregated by home.social.
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📬 Massenüberwachung per Werbetracking: Webloc überwacht Smartphones weltweit
#Datenschutz #ITSicherheit #AdTech #CitizenLab #Datenbroker #MassenüberwachungperWerbetracking #RealTimeBidding #SmartphoneÜberwachung #standortdaten #Webloc #Werbetracking https://sc.tarnkappe.info/5b77f5 -
The Government Uses Targeted Advertising to Track Your Location. Here’s What We Need to Do.
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Die US-Grenzschutzbehörde CBP hat Standortdaten aus dem Online-Werbesystem eingekauft, um Mobiltelefone zu tracken.
Lesenswert! Es wird überdeutlich, dass kommerzielles Tracking („um dir passende Werbung anzuzeigen“) und staatliche Überwachung und Repression nicht mehr voneinander zu trennen sind. Alle Daten, die du rauslässt, werden gegen dich verwendet.
Noch können wir etwas dagegen tun – politisch und technisch. Wir müssen weiter gegen die Machtübernahme der Faschisten kämpfen. Und wir müssen unsere Geräte absichern! Beim nächsten #diday zeigen wird euch, wie das geht. Du kannst heute schon damit anfangen, indem du einen guten Werbeblocker als Browser-Erweiterung installierst, und zwar uBlock Origin.
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Index Exchange CEO outlines programmatic's shift to impression-level AI: Andrew Casale details how agentic sell-side decisioning moves intelligence upstream in programmatic advertising, eliminating cloud tax while enabling real-time optimization. https://ppc.land/index-exchange-ceo-outlines-programmatics-shift-to-impression-level-ai/ #ProgrammaticAdvertising #ArtificialIntelligence #RealTimeBidding #AdTech #ImpressionLevelAI
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#Google Settlement May Bring New #Privacy Controls for #RealTimeBidding
@eff has long warned about the dangers of the “real-time bidding” ( #RTB ) system powering nearly every #ad you see online. A proposed class-action settlement with Google over their RTB system is a step in the right direction towards giving people more control over their data. Truly curbing the harms of RTB, however, will require stronger legislative protections.
#advertising -
Ad industry veterans explain why AdCP isn't competing with real-time bidding: Industry leaders argue Ad Context Protocol enables portfolio management for advertising investments rather than snapshot bidding decisions programmatic advertising uses today. https://ppc.land/ad-industry-veterans-explain-why-adcp-isnt-competing-with-real-time-bidding/ #Advertising #AdTech #Programmatic #DigitalMarketing #RealTimeBidding
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Amazon Web Services Debuts Real-Time Bidding Service for Advertisers, Media
#Variety #News #AmazonWebServices #Programmaticadvertising #Realtimebidding -
Real time bidding (how targeted ads work)
🗓️ Start: 19 August 2025 3:00 pm
19th August @ 3:00 pm – 5:00 pm
⏳ End: 19 August 2025 5:00 pmThis month we look at the Real Time Bidding (RTB) system – this is the mechanism that provides targeted ads to your web pages and devices. We’ll cover the basic mechanism, what data is held, how do they know it’s you, main companies involved, pros & cons and what can be done.
Plenty of time is reserved for discussions.
Joining details will be emailed to subscribers nearer the time. If you aren’t a member, it’s free to join here https://u3acommunities.org/subscribe-to-computing-forum/.
https://u3acommunities.org/event/real-time-bidding-how-targeted-ads-work/
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"The litigation follows research by #ICCLEnforce that uncovered how people’s intimate relationships, finances, and other secrets, are broadcast by #Microsoft into the #RealTimeBidding (RTB) advertising system. Microsoft’s RTB system operates behind the scenes on websites and apps to match advertising to specific people.
ICCL argues this system is exposing users to malicious profiling and discrimination. It also argues that the system is undermining European security."
https://www.iccl.ie/digital-data/iccl-secures-permission-to-take-irelands-first-ever-class-action/
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"Google, Microsoft, Amazon, X, and the entire tracking-based advertising industry rely on the “Transparency & Consent Framework” (TCF) to obtain “consent” for data processing. This evening the Belgian Court of Appeal ruled that the TCF is illegal. The TCF is live on 80% of the Internet.[1]
Today’s decision arises from enforcement by the Belgian Data Protection Authority, prompted by complainants coordinated by Dr Johnny Ryan, Director of Enforce at the Irish Council for Civil Liberties. The group of complainants are: Dr Johnny Ryan of Enforce, Katarzyna Szymielewicz of the Panoptykon Foundation, Dr Jef Ausloos, Dr Pierre Dewitte, Stichting Bits of Freedom, and Ligue des Droits Humains.
Dr Johnny Ryan said "Today's court's decision shows that the consent system used by Google, Amazon, X, Microsoft, deceives hundreds of millions of Europeans. The tech industry has sought to hide its vast data breach behind sham consent popups. Tech companies turned the GDPR into a daily nuisance rather than a shield for people."
This Belgian enforcement arises from a chain of complaints and litigation across Europe initiated by Dr Ryan in 2018 against Real-Time Bidding (RTB)."
#EU #Belgium #AdTech #AdTracking #TCF #RTB #RealTimeBidding #DataProtection #GDPR #BigTech #Google #Amazon #Twitter #Microsoft
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Great opening by Svea pointing at how #PayOrOK models make #privacy a privilege for those who can afford to pay.
She rightly slams #RealTimeBidding #RTB as a #nationalsecurity risk on top of a #privacy violation and calls out the @EUCommission's push for "#simplification" that threatens achievements like #GDPR.
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From DeepSeek to Stargate: How dramatic AI developments will re-shape the copyright landscape
Walled Culture started covering generative AI relatively early, back in October 2022. That’s just two years ago, and yet the technological progress since then has been extraordinary, whatever you think about the other issues gen AI raises. The latest breakthrough is particularly interesting because it has come from China. The site Live Science explains why the new reasoning model […]
#adtech #bubble #chatgpt #china #deepseek #epc #eu #euCopyright #genai #generativeAi #google #investment #licensing #meta #openSource #openai #privacy #publishers #realTimeBidding #rtb #stargate #surveillance #tax #uk
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The Dark Side of App Advertising: How Your Location Data is Being Harvested
In a shocking revelation, rogue players in the advertising industry are allegedly harvesting sensitive location data from thousands of popular apps, including Tinder and Candy Crush. This data is maki...
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Das war ja klar...
Es wird halt alles genutzt was greifbar ist.
Und wozu es genutzt wird... naja auch eben für alles was geht und Profit, Macht oder Kontrolle verspricht. -
#Wettbewerbsmanipulation durch #Google beim #RealTimeBidding hatte @rena in ihrer #bba21-Laudatio thematisiert: https://bigbrotherawards.de/2021/google
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Interessanter Thread von @peterhense zu einem Urteil des LG München I zu #iab und #tcf ua (leider nur bei Twitter):
1/ Druckfrisch: LG München I (33 O 14776/19) zu #Tracking, § 25 #TTDSG, #IAB #TCF, #RealTimeBidding, #DarkPatterns - focus_de (n.rkr.).
Glückwunsch an @TilmanHerbrich @DianaEttig @vzbv.
Dank an @wolfiechristl. -
https://eupolicy.social/@johnnyryan/109381315519545808
(Playing around with #QuoteToot, QT)
Tin foil hat time. I don't fully understand all this, but it's unnerving.
(#RTB is #RealTimeBidding, #adTech.)
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@johnnyryan
Tin foil hat time. I don't fully understand all this, but it's unnerving.(#RTB is #RealTimeBidding, #adTech.)
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Für das deutschsprachige Publikum hat Rena Tangens die Problematik #RealTimeBidding in ihrer Laudatio auf Google bei den #BigBrotherAwards #BBA2021 erklärt: https://bigbrotherawards.de/2021/was-mich-wirklich-wuetend-macht-google
/c
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@CCC I read more about #chatcontrol than about global mass surveillance through #realtimebidding - https://mastodon.social/@wchr/108313300919416654 both have this in common: less and less to chat about without surveillance