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#publisherrevenue — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #publisherrevenue, aggregated by home.social.

  1. ICYMI: Why major publishers are backing Amazon against Perplexity's AI spoofing: DCN's amicus brief backs Amazon in the Ninth Circuit, warning that Perplexity's AI agent spoofing corrupts ad metrics and undermines publisher revenue at scale. ppc.land/why-major-publishers- #Amazon #AI #DigitalMarketing #AdMetrics #PublisherRevenue

  2. Why major publishers are backing Amazon against Perplexity's AI spoofing: DCN's amicus brief backs Amazon in the Ninth Circuit, warning that Perplexity's AI agent spoofing corrupts ad metrics and undermines publisher revenue at scale. ppc.land/why-major-publishers- #Amazon #AI #DigitalPublishing #Advertising #PublisherRevenue

  3. Index Exchange introduces dynamic pricing model prioritizing publisher revenue: Index Exchange announced Transparent Dynamic Take Rates on October 23, 2025, adjusting per-impression pricing to optimize publisher yield with 4% revenue gains. ppc.land/index-exchange-introd #DynamicPricing #PublisherRevenue #AdvertisingTech #ProgrammaticAdvertising #YieldOptimization

  4. Index Exchange introduces dynamic pricing model prioritizing publisher revenue: Index Exchange announced Transparent Dynamic Take Rates on October 23, 2025, adjusting per-impression pricing to optimize publisher yield with 4% revenue gains. ppc.land/index-exchange-introd #DynamicPricing #PublisherRevenue #AdvertisingTech #ProgrammaticAdvertising #YieldOptimization

  5. Index Exchange introduces dynamic pricing model prioritizing publisher revenue: Index Exchange announced Transparent Dynamic Take Rates on October 23, 2025, adjusting per-impression pricing to optimize publisher yield with 4% revenue gains. ppc.land/index-exchange-introd #DynamicPricing #PublisherRevenue #AdvertisingTech #ProgrammaticAdvertising #YieldOptimization