#programmaticbuying — Public Fediverse posts

FYI: Programmatic buyers gain 13.4% CPM edge over AI agents, DataBeat finds: Agentic demand posts an 11.5% higher fill rate in 86% fewer auctions, yet earns less per impression, leaving publishers to weigh yield against thinner demand. https://ppc.land/programmatic-buyers-gain-13-4-cpm-edge-over-ai-agents-databeat-finds/ #ProgrammaticBuying #DigitalMarketing #CPM #Advertising #AI

FYI: Programmatic buyers gain 13.4% CPM edge over AI agents, DataBeat finds: Agentic demand posts an 11.5% higher fill rate in 86% fewer auctions, yet earns less per impression, leaving publishers to weigh yield against thinner demand. https://ppc.land/programmatic-buyers-gain-13-4-cpm-edge-over-ai-agents-databeat-finds/ #ProgrammaticBuying #DigitalMarketing #CPM #Advertising #AI

ICYMI: Programmatic buyers gain 13.4% CPM edge over AI agents, DataBeat finds: Agentic demand posts an 11.5% higher fill rate in 86% fewer auctions, yet earns less per impression, leaving publishers to weigh yield against thinner demand. https://ppc.land/programmatic-buyers-gain-13-4-cpm-edge-over-ai-agents-databeat-finds/ #ProgrammaticBuying #CPM #DigitalMarketing #AdTech #AIInAdvertising

ICYMI: Programmatic buyers gain 13.4% CPM edge over AI agents, DataBeat finds: Agentic demand posts an 11.5% higher fill rate in 86% fewer auctions, yet earns less per impression, leaving publishers to weigh yield against thinner demand. https://ppc.land/programmatic-buyers-gain-13-4-cpm-edge-over-ai-agents-databeat-finds/ #ProgrammaticBuying #CPM #DigitalMarketing #AdTech #AIInAdvertising

FYI: Basis and DAX give political buyers exclusive audio for 2026 midterms: Basis integrates with DAX US to give political advertisers exclusive programmatic access to 100M+ listeners, L2 and Experian data for the 2026 U.S. election. https://ppc.land/basis-and-dax-give-political-buyers-exclusive-audio-for-2026-midterms/ #2026Elections #PoliticalAdvertising #Midterms2026 #ProgrammaticBuying #AudioMarketing

FYI: Basis and DAX give political buyers exclusive audio for 2026 midterms: Basis integrates with DAX US to give political advertisers exclusive programmatic access to 100M+ listeners, L2 and Experian data for the 2026 U.S. election. https://ppc.land/basis-and-dax-give-political-buyers-exclusive-audio-for-2026-midterms/ #2026Elections #PoliticalAdvertising #Midterms2026 #ProgrammaticBuying #AudioMarketing

AdRoll and PubMatic just built what ad tech kept promising for years: AdRoll and PubMatic on April 23 demonstrated MCP-powered agent-to-agent diagnostics across DSP and SSP systems, offering a rare cross-platform AI workflow. https://ppc.land/adroll-and-pubmatic-just-built-what-ad-tech-kept-promising-for-years/ #AdTech #DigitalMarketing #AIinAdvertising #ProgrammaticBuying #MarTech

AdRoll and PubMatic just built what ad tech kept promising for years: AdRoll and PubMatic on April 23 demonstrated MCP-powered agent-to-agent diagnostics across DSP and SSP systems, offering a rare cross-platform AI workflow. https://ppc.land/adroll-and-pubmatic-just-built-what-ad-tech-kept-promising-for-years/ #AdTech #DigitalMarketing #AIinAdvertising #ProgrammaticBuying #MarTech

FYI: The Trade Desk tests Claude for campaign creation: The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying. https://ppc.land/the-trade-desk-tests-claude-for-campaign-creation/ #TradeDesk #ClaudeAI #ProgrammaticBuying #DigitalMarketing #AdTech

FYI: The Trade Desk tests Claude for campaign creation: The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying. https://ppc.land/the-trade-desk-tests-claude-for-campaign-creation/ #TradeDesk #ClaudeAI #ProgrammaticBuying #DigitalMarketing #AdTech

FYI: YouTube's hidden ad complexity: what programmatic buyers get wrong: YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance. https://ppc.land/youtubes-hidden-ad-complexity-what-programmatic-buyers-get-wrong/ #YouTubeAds #ProgrammaticBuying #DigitalMarketing #AdComplexity #InStreamAds

FYI: YouTube's hidden ad complexity: what programmatic buyers get wrong: YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance. https://ppc.land/youtubes-hidden-ad-complexity-what-programmatic-buyers-get-wrong/ #YouTubeAds #ProgrammaticBuying #DigitalMarketing #AdComplexity #InStreamAds

ICYMI: YouTube's hidden ad complexity: what programmatic buyers get wrong: YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance. https://ppc.land/youtubes-hidden-ad-complexity-what-programmatic-buyers-get-wrong/ #YouTubeAds #ProgrammaticBuying #DigitalMarketing #AdTech #MarketingStrategy

ICYMI: YouTube's hidden ad complexity: what programmatic buyers get wrong: YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance. https://ppc.land/youtubes-hidden-ad-complexity-what-programmatic-buyers-get-wrong/ #YouTubeAds #ProgrammaticBuying #DigitalMarketing #AdTech #MarketingStrategy

YouTube's hidden ad complexity: what programmatic buyers get wrong: YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance. https://ppc.land/youtubes-hidden-ad-complexity-what-programmatic-buyers-get-wrong/ #YouTubeAds #ProgrammaticBuying #DigitalMarketing #AdTech #Advertising

YouTube's hidden ad complexity: what programmatic buyers get wrong: YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance. https://ppc.land/youtubes-hidden-ad-complexity-what-programmatic-buyers-get-wrong/ #YouTubeAds #ProgrammaticBuying #DigitalMarketing #AdTech #Advertising

FYI: Spain's streamers are watching more - and advertisers are taking notice: Magnite's 2025 Spain study of 872 streamers reveals CTV co-viewing habits, live stream ad recall, and low awareness of shoppable and pause ad formats - key signals for programmatic buyers. https://ppc.land/spains-streamers-are-watching-more-and-advertisers-are-taking-notice/ #SpainStreamers #CTVAdvertising #ProgrammaticBuying #LiveStreaming #AdTech

CloudX opens mobile app inventory to omnichannel DSPs without SDK integration: CloudX today enables omnichannel programmatic buyers to compete alongside SDK bidders in mobile app auctions without additional publisher integrations. https://ppc.land/cloudx-opens-mobile-app-inventory-to-omnichannel-dsps-without-sdk-integration/ #CloudX #Omnichannel #ProgrammaticBuying #MobileApps #DSP

DIRECTV makes its live TV network available for programmatic DOOH buying: DIRECTV enables programmatic access to its digital out-of-home inventory through Place Exchange, Basis, and The Trade Desk for the first time at CES 2026. https://ppc.land/directv-makes-its-live-tv-network-available-for-programmatic-dooh-buying/ #DIRECTV #LiveTV #ProgrammaticBuying #DigitalOutOfHome #DOOH