#programmaticbuying — Public Fediverse posts

AdRoll and PubMatic just built what ad tech kept promising for years: AdRoll and PubMatic on April 23 demonstrated MCP-powered agent-to-agent diagnostics across DSP and SSP systems, offering a rare cross-platform AI workflow. https://ppc.land/adroll-and-pubmatic-just-built-what-ad-tech-kept-promising-for-years/ #AdTech #DigitalMarketing #AIinAdvertising #ProgrammaticBuying #MarTech

FYI: The Trade Desk tests Claude for campaign creation: The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying. https://ppc.land/the-trade-desk-tests-claude-for-campaign-creation/ #TradeDesk #ClaudeAI #ProgrammaticBuying #DigitalMarketing #AdTech

DIRECTV makes its live TV network available for programmatic DOOH buying: DIRECTV enables programmatic access to its digital out-of-home inventory through Place Exchange, Basis, and The Trade Desk for the first time at CES 2026. https://ppc.land/directv-makes-its-live-tv-network-available-for-programmatic-dooh-buying/ #DIRECTV #LiveTV #ProgrammaticBuying #DigitalOutOfHome #DOOH

DIRECTV makes its live TV network available for programmatic DOOH buying: DIRECTV enables programmatic access to its digital out-of-home inventory through Place Exchange, Basis, and The Trade Desk for the first time at CES 2026. https://ppc.land/directv-makes-its-live-tv-network-available-for-programmatic-dooh-buying/ #DIRECTV #LiveTV #ProgrammaticBuying #DigitalOutOfHome #DOOH

DIRECTV makes its live TV network available for programmatic DOOH buying: DIRECTV enables programmatic access to its digital out-of-home inventory through Place Exchange, Basis, and The Trade Desk for the first time at CES 2026. https://ppc.land/directv-makes-its-live-tv-network-available-for-programmatic-dooh-buying/ #DIRECTV #LiveTV #ProgrammaticBuying #DigitalOutOfHome #DOOH