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  1. 🤖 Everyone is talking about AI. But how many companies are ready for it?

    In our conversations with PET manufacturers, recyclers and packaging companies, we often see the same pattern:

    ✔️ AI ideas exist
    ✔️ Use cases exist
    ✔️ Business value is clear

    But...

    ❌ Product data is fragmented
    ❌ Information is stored in silos
    ❌ Data quality is inconsistent

    The truth is simple: AI doesn't start with AI. It starts with data. That's why we've created a free AI Readiness Self-Test for the PET industry:

    📋 10 questions
    ⏱️ 3 minutes
    📊 Immediate maturity assessment

    Take the test and find out how prepared your organisation really is for AI-driven innovation. 🔗 bab.si/vmjx5

    #AI #ArtificialIntelligence #ProductData #PETIndustry #PackagingIndustry #DigitalTransformation #DataManagement #DigitalSovereignty

  2. 🤖 Everyone is talking about AI. But how many companies are ready for it?

    In our conversations with PET manufacturers, recyclers and packaging companies, we often see the same pattern:

    ✔️ AI ideas exist
    ✔️ Use cases exist
    ✔️ Business value is clear

    But...

    ❌ Product data is fragmented
    ❌ Information is stored in silos
    ❌ Data quality is inconsistent

    The truth is simple: AI doesn't start with AI. It starts with data. That's why we've created a free AI Readiness Self-Test for the PET industry:

    📋 10 questions
    ⏱️ 3 minutes
    📊 Immediate maturity assessment

    Take the test and find out how prepared your organisation really is for AI-driven innovation. 🔗 bab.si/vmjx5

  3. PPWR | Digital Product Passport | AI

    These three issues are among the biggest challenges facing the PET industry today, and they all have one thing in common:

    They all depend on the quality of your product data.

    That's why we've launched a new industry resource page focusing on data sovereignty, product information and digital transformation for PET manufacturers, packaging companies and recyclers. Inside, you'll find:

    ✅ A free Product Data Self-Assessment
    ✅ Expert articles on product data, digital sovereignty and innovation
    ✅ PPWR and Digital Product Passport insights
    ✅ AI readiness for product information
    ✅ Practical workshop offerings
    ✅ Presentation slides from our PETnology session

    If you work in the PET industry and want to understand the impact of product data on compliance, AI and digital sales, this is a good place to start.

    🔗 pluswerk.digital/en/petnology

    #PETIndustry #ProductData #DigitalSovereignty #PPWR #DigitalProductPassport #AI #PackagingIndustry #PIM #DataManagement

  4. PPWR | Digital Product Passport | AI

    These three issues are among the biggest challenges facing the PET industry today, and they all have one thing in common:

    They all depend on the quality of your product data.

    That's why we've launched a new industry resource page focusing on data sovereignty, product information and digital transformation for PET manufacturers, packaging companies and recyclers. Inside, you'll find:

    ✅ A free Product Data Self-Assessment
    ✅ Expert articles on product data, digital sovereignty and innovation
    ✅ PPWR and Digital Product Passport insights
    ✅ AI readiness for product information
    ✅ Practical workshop offerings
    ✅ Presentation slides from our PETnology session

    If you work in the PET industry and want to understand the impact of product data on compliance, AI and digital sales, this is a good place to start.

    🔗 pluswerk.digital/en/petnology

  5. PETnology Recap #2 🎬🇨🇭

    Our second and final video from PETnology Europe 2026 in Zurich.

    We spent two inspiring days discussing the future of the PET industry, covering topics ranging from PPWR and digital product passports to AI and product data.

    A huge thank you to everyone we met along the way. Until next time, PETnology! 🚀

    #PETnology #PETIndustry #PackagingIndustry #ProductData #AI #PPWR #DigitalProductPassport #DigitalSovereignty #Pimcore #Pluswerk

  6. PETnology Recap #2 🎬🇨🇭

    Our second and final video from PETnology Europe 2026 in Zurich.

    We spent two inspiring days discussing the future of the PET industry, covering topics ranging from PPWR and digital product passports to AI and product data.

    A huge thank you to everyone we met along the way. Until next time, PETnology! 🚀

  7. Day 1 of PETnology🇨🇭

    Great conversations and inspiring talks, all focusing on one topic: The future of the PET industry. Here in Zurich, together with Pimcore, we’re discussing data sovereignty, PPWR readiness and AI-ready #PIM.

    Looking forward to day two! 👀

    #PETnology #PETIndustry #ProductData

  8. Day 1 of PETnology🇨🇭

    Great conversations and inspiring talks, all focusing on one topic: The future of the PET industry. Here in Zurich, together with Pimcore, we’re discussing data sovereignty, PPWR readiness and AI-ready .

    Looking forward to day two! 👀

  9. CRM’s Persistent Question

    Learn why importing product data into CRMs is important for sales teams. Understand efficiency gains, data consistency, and better sales enablement.

    #CRM, #ProductData, #SalesEfficiency, #BusinessTools, #DataManagement

    newsletter.tf/crm-product-impo

  10. The PETnology Conference, which is starting on Wednesday 10 June next week, is one of the most important events in the global PET industry.

    What many people don’t know is that +Pluswerk has supported PETnology as a technology partner for years. Together, we have implemented the following, among other things:

    🏟️ Event platform
    🎟️ Booking system
    🧑🏽‍💻 A web app for participants
    💡 Digital infrastructure

    We’ll be back in Switzerland this June. We look forward to discussing the PET industry's data DNA.

    Why not arrange a personal consultation with us by sending us a quick email? 📧 pluswerk.digital/en/contact

    #PETnology #PETIndustry #ProductData #DigitalSovereignty #Pimcore #DataArchitecture #ProductInformationManagement #PIM

  11. The PETnology Conference, which is starting on Wednesday 10 June next week, is one of the most important events in the global PET industry.

    What many people don’t know is that +Pluswerk has supported PETnology as a technology partner for years. Together, we have implemented the following, among other things:

    🏟️ Event platform
    🎟️ Booking system
    🧑🏽‍💻 A web app for participants
    💡 Digital infrastructure

    We’ll be back in Switzerland this June. We look forward to discussing the PET industry's data DNA.

    Why not arrange a personal consultation with us by sending us a quick email? 📧 pluswerk.digital/en/contact

  12. Audits in the PET industry: A missed opportunity? 🔎

    Many see audits as a chore. But structured product data can do more:
    It creates transparency, speeds up processes and enables innovation.

    This is becoming increasingly important, particularly in the packaging industry.

    Read our new article 'From audit to operational innovation'
    👉🏽 t1p.de/xik76

    #PETnology #PETIndustry #ProductData #DigitalSovereignty #Pimcore #DataArchitecture #ProductInformationManagement #PIM

  13. Audits in the PET industry: A missed opportunity? 🔎

    Many see audits as a chore. But structured product data can do more:
    It creates transparency, speeds up processes and enables innovation.

    This is becoming increasingly important, particularly in the packaging industry.

    Read our new article 'From audit to operational innovation'
    👉🏽 t1p.de/xik76

  14. Data sovereignty means more than just data availability 🔐

    It means
    • Control over the data model
    • Integration across systems
    • Transparency throughout the product lifecycle

    Only then can true digital sovereignty be achieved. We’ve summarised here why this is particularly relevant for PET manufacturers.

    👉 Read our article "Digital sovereignty in the PET industry” t1p.de/irvh1

    #PETnology #PETIndustry #ProductData #DigitalSovereignty #Pimcore #DataArchitecture #ProductInformationManagement #PIM

  15. Data sovereignty means more than just data availability 🔐

    It means
    • Control over the data model
    • Integration across systems
    • Transparency throughout the product lifecycle

    Only then can true digital sovereignty be achieved. We’ve summarised here why this is particularly relevant for PET manufacturers.

    👉 Read our article "Digital sovereignty in the PET industry” t1p.de/irvh1

  16. Digital sovereignty isn’t just a buzzword ⚡️

    Digital sovereignty often sounds like a political issue. For manufacturers in the PET industry, however, it’s a very practical question:

    • Who controls my product data?
    • Who can analyse it?
    • Who decides on its structure?

    This question is becoming increasingly important, particularly when it comes to sustainability data. We’ve looked at why data sovereignty is becoming a competitive issue.

    👉 Read our article "Digital sovereignty in the PET industry” t1p.de/irvh1

    #PETnology #PETIndustry #ProductData #DigitalSovereignty #Pimcore #DataArchitecture #ProductInformationManagement #PIM

  17. Digital sovereignty isn’t just a buzzword ⚡️

    Digital sovereignty often sounds like a political issue. For manufacturers in the PET industry, however, it’s a very practical question:

    • Who controls my product data?
    • Who can analyse it?
    • Who decides on its structure?

    This question is becoming increasingly important, particularly when it comes to sustainability data. We’ve looked at why data sovereignty is becoming a competitive issue.

    👉 Read our article "Digital sovereignty in the PET industry” t1p.de/irvh1

  18. Digital sovereignty in the PET industry 🤖
    Thinking about processes, data and systems as a whole

    Many companies believe that all they need is the right software. However, data problems are rarely purely software-related. They are architectural problems. 🛠️

    True data quality can only be achieved when processes and systems are considered together. This is why we prefer to talk about data architecture rather than tools. 📊

    👉 Read our new article "Digital sovereignty in the PET industry” t1p.de/irvh1

    #PETnology #PETIndustry #ProductData #DigitalSovereignty #Pimcore #DataArchitecture #ProductInformationManagement #PIM

  19. Digital sovereignty in the PET industry 🤖
    Thinking about processes, data and systems as a whole

    Many companies believe that all they need is the right software. However, data problems are rarely purely software-related. They are architectural problems. 🛠️

    True data quality can only be achieved when processes and systems are considered together. This is why we prefer to talk about data architecture rather than tools. 📊

    👉 Read our new article "Digital sovereignty in the PET industry” t1p.de/irvh1

  20. Google's 2026 retail ad playbook: product data, CTV, and agentic commerce: Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers. ppc.land/googles-2026-retail-a #GoogleAds #RetailMarketing #ProductData #CTV #AI

  21. Google's 2026 retail ad playbook: product data, CTV, and agentic commerce: Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers. ppc.land/googles-2026-retail-a #GoogleAds #RetailMarketing #ProductData #CTV #AI

  22. AI won’t fix your data.

    At PETnology 2026 (10–11 June, Lake Zurich), we’re addressing the real issue: data control.

    This is something that most PET manufacturers struggle with.

    • Disconnected systems
    • inconsistent product data
    • limited scalability

    We'll also explain why data architecture is the real game changer.

    💡 No clean data → no scalable AI.

    Learn more about our session 🔗 t1p.de/58bll

    #PETnology #PETIndustry #DataArchitecture #DigitalSovereignty #ProductData #Pimcore #DigitalTransformation #AI #Manufacturing #Industry40

  23. AI won’t fix your data.

    At PETnology 2026 (10–11 June, Lake Zurich), we’re addressing the real issue: data control.

    This is something that most PET manufacturers struggle with.

    • Disconnected systems
    • inconsistent product data
    • limited scalability

    We'll also explain why data architecture is the real game changer.

    💡 No clean data → no scalable AI.

    Learn more about our session 🔗 t1p.de/58bll

  24. What does data DNA really mean? 🧬

    Many people talk about a ‘single source of truth’. But in practice, it’s about more than that. True data DNA means:

    • a consistent data model.
    • clear responsibilities.
    • integrated product information.
    • data under your own control.

    This is becoming increasingly important, particularly in the PET industry. Why? We explain this in our latest article.

    👉 Link to the article t1p.de/tchuo

    #PETnology #PETIndustry #ProductData #DigitalSovereignty #Pimcore #DataArchitecture #ProductInformationManagement #PIM

  25. What does data DNA really mean? 🧬

    Many people talk about a ‘single source of truth’. But in practice, it’s about more than that. True data DNA means:

    • a consistent data model.
    • clear responsibilities.
    • integrated product information.
    • data under your own control.

    This is becoming increasingly important, particularly in the PET industry. Why? We explain this in our latest article.

    👉 Link to the article t1p.de/tchuo

  26. FYI: Botify's Agentic Feeds targets the product data gap in AI-driven commerce: Botify launched Agentic Feeds on March 24, 2026, automating AI-optimized product data as OpenAI and Google expand shopping agent protocols across retail. ppc.land/botifys-agentic-feeds #AI #Ecommerce #ProductData #RetailTech #DigitalMarketing

  27. FYI: Botify's Agentic Feeds targets the product data gap in AI-driven commerce: Botify launched Agentic Feeds on March 24, 2026, automating AI-optimized product data as OpenAI and Google expand shopping agent protocols across retail. ppc.land/botifys-agentic-feeds #AI #Ecommerce #ProductData #RetailTech #DigitalMarketing

  28. ICYMI: Botify's Agentic Feeds targets the product data gap in AI-driven commerce: Botify launched Agentic Feeds on March 24, 2026, automating AI-optimized product data as OpenAI and Google expand shopping agent protocols across retail. ppc.land/botifys-agentic-feeds #AI #Ecommerce #MachineLearning #DigitalMarketing #ProductData

  29. ICYMI: Botify's Agentic Feeds targets the product data gap in AI-driven commerce: Botify launched Agentic Feeds on March 24, 2026, automating AI-optimized product data as OpenAI and Google expand shopping agent protocols across retail. ppc.land/botifys-agentic-feeds #AI #Ecommerce #MachineLearning #DigitalMarketing #ProductData

  30. Botify's Agentic Feeds targets the product data gap in AI-driven commerce: Botify launched Agentic Feeds on March 24, 2026, automating AI-optimized product data as OpenAI and Google expand shopping agent protocols across retail. ppc.land/botifys-agentic-feeds #AI #Ecommerce #ProductData #RetailTech #Shopping

  31. Botify's Agentic Feeds targets the product data gap in AI-driven commerce: Botify launched Agentic Feeds on March 24, 2026, automating AI-optimized product data as OpenAI and Google expand shopping agent protocols across retail. ppc.land/botifys-agentic-feeds #AI #Ecommerce #ProductData #RetailTech #Shopping

  32. ✨ What Is a PIM System? (And 7 Signs You Need One Now)

    If managing product info feels chaotic, it might be time for a PIM system.
    Check the signs & learn more👇
    🔗 medium.com/@companyindianwebsi

    #PIPS #ProductData #SaaS #BusinessTech

  33. ICYMI: Google Merchant Center unveils key product data specification changes for 2025: Google's latest update brings significant modifications to shipping attributes, price handling, and EU energy efficiency standards. ppc.land/google-merchant-cente #GoogleMerchantCenter #ProductData #Ecommerce #DigitalMarketing #ShippingAttributes

  34. 🌟 Greetings from the Pimcore Inspire 2024 in Zell am See. The +Pluswerk team is delighted to be part of this year's Pimcore fair - an event that combines knowledge and networking at a truly unique location. ⛰️☀️

    🚀 We are especially proud to present our brand new AI.Hub for Pimcore. Many thanks to Dietmar Rietsch "Dietz", founder and CEO of Pimcore (left), who took the time to be introduced to the AI.Hub by Mateusz Soroka (centre) and Olgierd Mrozik (right) from +Pluswerk's Gdansk site LemonMind.com.

    Visit our stand (lower left) and meet Johannes Przymusinski, Mahmut Tunctürk and Mike Streibl from the +Pluswerk site Regensburg Die Lobby Werbeagentur GmbH for networking and knowledge exchange about Pimcore and the AI.Hub. We look forward to seeing you. 😀

    🧑🏽‍💻 𝗠𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗔𝗜.𝗛𝘂𝗯 ➡️ bit.ly/490Mti8

    #Pimcore #Inspire #PimcoreInspire #Pluswerk #LemonMind #DieLobby #Network #Software #AI #AIHub #Productdata #Innovation #TechTrend #PimcorePartner

  35. 🌟 Greetings from the Pimcore Inspire 2024 in Zell am See. The +Pluswerk team is delighted to be part of this year's Pimcore fair - an event that combines knowledge and networking at a truly unique location. ⛰️☀️

    🚀 We are especially proud to present our brand new AI.Hub for Pimcore. Many thanks to Dietmar Rietsch "Dietz", founder and CEO of Pimcore (left), who took the time to be introduced to the AI.Hub by Mateusz Soroka (centre) and Olgierd Mrozik (right) from +Pluswerk's Gdansk site LemonMind.com.

    Visit our stand (lower left) and meet Johannes Przymusinski, Mahmut Tunctürk and Mike Streibl from the +Pluswerk site Regensburg Die Lobby Werbeagentur GmbH for networking and knowledge exchange about Pimcore and the AI.Hub. We look forward to seeing you. 😀

    🧑🏽‍💻 𝗠𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗔𝗜.𝗛𝘂𝗯 ➡️ bit.ly/490Mti8

  36. +Pluswerk on growth track: LemonMind from Gdańsk joins our network – European expansion strengthened by AI expertise from Poland

    🇬🇧 ➡️ bit.ly/49Sgu4V
    🇩🇪 ➡️ bit.ly/3IKj9Sc

    #Network #Expansion #Software #AI #KI #Pimcore #Productdata #Symfony #VueJS

  37. +Pluswerk on growth track: LemonMind from Gdańsk joins our network – European expansion strengthened by AI expertise from Poland

    🇬🇧 ➡️ bit.ly/49Sgu4V
    🇩🇪 ➡️ bit.ly/3IKj9Sc