#podcastads — Public Fediverse posts

ICYMI: Five audio platforms gain Comscore transcript-level ad targeting: Weekly podcast listening hits 45% among 25-34s while Proximic classifiers reach Spotify, SiriusXM, Triton, Acast and Libsyn. Will audio ad budgets now follow? https://ppc.land/five-audio-platforms-gain-comscore-transcript-level-ad-targeting/ #AudioMarketing #Podcasting #AdTech #DigitalAdvertising #PodcastAds

FYI: How Earmax Media turned podcast measurement into a 12x conversion leap: Earmax Media used Magellan AI to grow podcast ad conversion rates more than 12x in two years, tracking 328 purchases for travel packages priced up to GBP5,000. https://ppc.land/how-earmax-media-turned-podcast-measurement-into-a-12x-conversion-leap/ #PodcastMarketing #AdConversion #DigitalMarketing #PodcastAds #MarketingStrategy

ICYMI: Podcast ads convert at 5.22% - what Magellan AI's Q1 data actually shows: Magellan AI's first-ever Q1 2026 podcast measurement report reveals 2.29% response rate, 9.74% lead conversion, and why video format changes almost everything. https://ppc.land/podcast-ads-convert-at-5-22-what-magellan-ais-q1-data-actually-shows/ #PodcastAds #MarketingData #LeadConversion #DigitalMarketing #ContentMarketing

Podcast ads convert at 5.22% - what Magellan AI's Q1 data actually shows: Magellan AI's first-ever Q1 2026 podcast measurement report reveals 2.29% response rate, 9.74% lead conversion, and why video format changes almost everything. https://ppc.land/podcast-ads-convert-at-5-22-what-magellan-ais-q1-data-actually-shows/ #PodcastAds #DigitalMarketing #ContentMarketing #MarketingStrategy #AdTech

IAS brings episode-level pre-bid controls to Spotify podcast ads: IAS launches episode-level pre-bid optimization for Spotify podcasts on The Trade Desk, covering 33 avoidance segments across 11 categories from July 2026. https://ppc.land/ias-brings-episode-level-pre-bid-controls-to-spotify-podcast-ads/ #PodcastAds #Spotify #DigitalMarketing #Advertising #IAS

FYI: Paramount and NPR exec joins beehiiv to lead its podcast push: beehiiv hired Ainsley Rossitto from Paramount Global as Head of Podcasts, as global podcast ad spend heads toward $5 billion and US monthly listeners hit 58%. https://ppc.land/paramount-and-npr-exec-joins-beehiiv-to-lead-its-podcast-push/ #Podcasting #Beehiiv #PodcastAds #AinsleyRossitto #Paramount

ICYMI: Paramount and NPR exec joins beehiiv to lead its podcast push: beehiiv hired Ainsley Rossitto from Paramount Global as Head of Podcasts, as global podcast ad spend heads toward $5 billion and US monthly listeners hit 58%. https://ppc.land/paramount-and-npr-exec-joins-beehiiv-to-lead-its-podcast-push/ #Podcasting #Beehiiv #ParamountGlobal #NPR #PodcastAds

ICYMI: SiriusXM Q1 2026: profit up 20%, podcast ads surge 37%, YouTube deal looms: SiriusXM posts Q1 2026 net income of $245M, up 20%, as podcast ads jump 37% and a new YouTube audio deal promises to reach 255 million monthly listeners in fall. https://ppc.land/siriusxm-q1-2026-profit-up-20-podcast-ads-surge-37-youtube-deal-looms/ #SiriusXM #PodcastAds #YouTubeDeal #NetIncome #AdvertisingGrowth

ICYMI: Bumper Score: can a 0-200 number fix podcasting's $1 billion ad trust gap?: Bumper launched the Bumper Score on April 21, a 0-200 verified audience metric built on first-party data to close the trust gap holding back podcast ad spend. https://ppc.land/bumper-score-can-a-0-200-number-fix-podcastings-1-billion-ad-trust-gap/ #Podcasting #AdTech #DigitalMarketing #MarketingAnalytics #PodcastAds

Amazon DSP unlocks podcast ads with Art19's audience intelligence: Amazon integrates Art19's Podcast Audience Network into DSP, combining first-party shopping data with curated podcast inventory for precise targeting. https://ppc.land/amazon-dsp-unlocks-podcast-ads-with-art19s-audience-intelligence/ #AmazonDSP #PodcastAds #Art19 #AudienceIntelligence #DigitalMarketing

Ossa partners with Breakr to streamline podcast advertising payments: Podcast networks and advertisers gain instant funding capabilities through embedded financial infrastructure announced Monday. https://ppc.land/ossa-partners-with-breakr-to-streamline-podcast-advertising-payments/ #Podcasting #Advertising #Fintech #PodcastAds #Startups

📈 On August 14, TWiT upgrades our ad-tech stack with https://Magellan.ai.
Campaign visibility is getting sharper—with a modern dashboard and better performance metrics for our partners.
🔗 Read More: https://twit.tv/posts/inside-twit/twit-upgrades-ad-tech-stack-magellan
#PodcastAds #AdTech

📢 88% of TWiT listeners have purchased after hearing a host-read ad. Reach an active community of tech leaders and decision-makers. 🎯 Start advertising: https://twit.tv/advertise #PodcastAds #TechMarketing

💼 Your brand on TWiT = massive reach.
🎧 25M annual downloads
📊 70%+ of our listeners are decision-makers
🎥 Platforms: YouTube, Twitch, TikTok, podcast apps
👉 https://twit.tv/advertise
#PodcastAds #TechMarketing

📢 Advertisers! It’s time to secure your Q3 & Q4 spots on TWiT. Reach IT decision-makers listening to MacBreak Weekly, Windows Weekly, and more. 90% of our audience makes tech purchasing decisions.
🔗 https://twit.tv/podcast-advertising
#PodcastAds #TechMarketing

🌱 Grow your brand with TWiT! Reach an engaged tech-savvy audience—88% of our listeners have made a purchase from a TWiT ad. Let’s plant the seeds for your success!

📢 #PodcastAds #MarketingThatWorks
📲 Learn more: https://twit.tv/podcast-advertising

ICYMI: Frequency launches new monetization channel for podcast advertising: New platform bridges gap between host-read quality and programmatic efficiency. https://ppc.land/frequency-launches-new-monetization-channel-for-podcast-advertising/ #Podcasting #Monetization #PodcastAds #Advertising #DigitalMarketing

📊 With 8,000+ responses, @lisalaporte reveals what makes TWiT's host-read ads so effective. From high engagement to tech-savvy listeners, discover 10 key audience insights on Host-Read Ads 88.

📢 #PodcastAds #B2BMarketing
📲 Listen and subscribe here:
🔗 https://buff.ly/4Glj7Lu

🎧 Why do TWiT.tv’s first-tier podcast ads stand out? Lisa Laporte reveals 5 key secrets to podcast advertising success & why brands trust TWiT. Don’t miss this! 📢🔥 #PodcastAds #Marketing Download & subscribe: https://buff.ly/3DeaZCx

🎧 Why do TWiT.tv's first-tier podcast ads outperform the rest? TWiT CEO Lisa Laporte shares 5 key secrets to podcast advertising success & why brands choose TWiT. Don't miss this! 📢🔥 #PodcastAds #Marketing Listen now: https://buff.ly/3DeaZCx

The issue with every VAST provider I am currently dealing with, is they don’t show the CPM in the price field of the VAST. It should be a requirement, transparency is key if we want to provide podcasters and creators a more accurate and reliable income.

#VAST #Podcast #podcastAds

For someone like me who relies on Patreon/PayPal funding it would be a good thing not having people download episodes they do not listen to. It would also be nice to have more accurate numbers (though I can't promise I'll be happy if my numbers dip).

From what I've seen, the main problem with #PodcastAds how inexpensive they are. Not great for smaller #Podcasts. The big #PodcastNetworks seem to rely on selling as many ads per episode as possible.

@clive

#Podcasting

First five minutes… and I’m really liking my #Rothys sneakers. We’ll see how they hold up and if the synthetic fabric is breathable enough… but this is a good first impression. #Shoes #Fashion #PodcastAds #OhNoRossAndCarrie

Will 2023 see the end of host-read podcast ads?

#podcast #advertising #mediabuying #marketing #digitalmarketing #podcastads

https://www.linkedin.com/pulse/podcast-ads-2023-more-programmatic-tod-maffin