#plg — Public Fediverse posts

PLG activation isn't just a growth hack; it's a company-wide alignment challenge. Leah Tharin explains why traditional metrics often mask long-term churn and how AI can trick you into thinking you're winning when you're actually rotting. 🚀

Check it out: https://www.leahtharin.com/p/youre-doing-activation-wrong

#ProductManagement #PLG

Gersh Forms Soccer Division After Buying Trent Alexander-Arnold’s Rep PLG
#News #Sports #Gersh #GershFootball #PLG #Sport #YouFirst

https://deadline.com/2026/05/gersh-football-launches-buys-plg-trent-alexander-arnold-1236928852/

The PLG playbook is being rewritten in real-time. Companies scaling to $100M+ ARR in 2026 won't figure it out alone—they'll move fast with proven frameworks. Cursor hit $200M before hiring their first sales rep. What's your motion? https://productled.com/blog/plg-predictions-for-2026 #PLG #ProductGrowth

#wowdw diese Woche trafen sich eine Lehrkraft und die Leitung des regionalen Kompetenzzentrums mit mir zur Vorbereitung einer #PLG „Persönlichen Lern-Gemeinschaft“. #wow der Austausch war so tiefgehend und inspirierend. Ich freue mich schon auf

This past week I've been talking about positioning in four in four different context.

And it has reinforced my belief in three things:

1. Positioning is super freaking important to get right.

2. Positioning is super freaking hard to get right.

3. Positioning is not as complicated as you think.

#plg #Product #positioning #startups

Setting up a #PLG journey is surprisingly complex, involving marketing, engineering, sales, and pricing strategy. In this podcast episode with David Reske from Nowspeed Marketing, I shared some of my experiences solving for various PLG issues: https://open.spotify.com/episode/0bbrqIUDdcgELcSkGZ1dvo?si=cf49ae2fac4a45b5

PRODUCTHEAD: Product-led growth product management (wut?)

This week’s #ProductManagement newsletter lovingly curated by Jock Busuttil (@jock) features Leah Tharin, Ravi Sinha, PLG Collective, Brian Balfour et al.

#prodmgmt #plg #growth

https://imanageproducts.com/producthead-product-led-growth-product-management/

PRODUCTHEAD: Product-led growth product management (wut?)

This week’s #ProductManagement newsletter lovingly curated by Jock Busuttil (@jock) features Leah Tharin, Ravi Sinha, PLG Collective, Brian Balfour et al.

#prodmgmt #plg #growth

https://imanageproducts.com/producthead-product-led-growth-product-management/

"@Broadcom terminates @VMware's free #ESXi #hypervisor"

The end of an era, but no surprise. $AVGO is not a #PLG business w/ a 'bottoms-up' adoption GTM 🤷‍♂️

There will be gnashing of teeth tho.

Great pickup @SSharwood via @ElReg

https://www.theregister.com/2024/02/13/broadcom_ends_free_esxi_vsphere/

@aakashg0 10 trends that will define product management in 2024:

1. #PLG
2. AI = 🚀
3. Less POs
4. More Ops
5. Less SaFe
6. PM as GM
7. Specialization
8. Continued Growth
9. Less Empowerment
10. Better Experimentation

It's a very thin line between Product Lead Growth in Enterprise Products and having an enterprise product that looks like a consumer site with 9 prompts to sign up for notifications and newsletters.

#plg #prodmgmt #productmanagement #EnterpriseSoftware

Free trial or freemium. The age-old question.

If you want more paying users so you don't have to wait to be profitable, consider using a free trial instead of freemium. OpenView's latest 2023 Product Benchmarks report shows that free trials (~10%) can convert better than the freemium model (~5%).

If you're an #opensource #foss project considering offering a cloud/hosted version of your software, this is an important data point to consider.

#SaaS #Startups #Business #PLG #ProductLed #CRO

We raised a small first round of capital from 7 investors including Mucker, First Row Partners and Cascade Seed Fund and we've made a couple hires and are building product.

If you work at a #SaaS company (especially if you do #PLG) and have thoughts on monetization and what I call the “2nd app” everyone builds, I'd love to chat and learn more about how you're. currently solving these problems!

I'm a big devtools fan and the website work that @vulcansql put together is pretty and well oriented to the developer persona: https://vulcansql.com

Great job folks 👏

#devtool #plg

@adrianh @cwodtke though I've decided to rebrand Product-Led Growth #PLG as Growth-Led Product. #GLP

🛍️ #NRF2023, #ABM, #PLG, #IA...

L'édition 1️⃣0️⃣9️⃣ de #LeCommentDuPourquoi - la #newsletter de l'essentiel des actus #Tech, #Innovation et #Business pour être un dirigeant informé en moins de 10 mins le lundi matin.

Feat. @laetlondon et @alexandre_dewez

https://lbkconsulting.fr/2023/01/23/le-comment-du-pourquoi-109-extrait/

🙋‍♀️Product people!

Join us for this in-person event on February 1st in Zürich: https://www.meetup.com/de-DE/producttank-zurich/events/290688701/

Leah Tharin will talk about "Product-lead Growth: Modern distribution done right."

#productmanagement #PLG #productled #Zurich #meetup

Recent times have seen a shift in marketing strategy fueled by orgs. practicing PLG in making the approach more dynamic & sustainable.

But how does an org. get to that stage without spending a "fortune $$$" on advertising?

I try & cover it over a case study in this follow-up thread to my recent article "Growth Engines".

https://typefully.com/BgpInv/xqVuzAE

#prodmgmt #marketing #PLG #growth #growthengine

#introduction
-Tech #analyst, founder and chief analyst at Arion Research
-Focus on #CX #CRM #subscription business models, #PLG #Digitalfirst strategies #HXM #tech trends #B2B review site strategies
-#Startup #advisor
-#SaaS #software executive
-Chairman at #IoT startup LocatorX
-#Author and #speaker

Other interests:
#photography
#travel
#nomad #vanlife
#camping
#dad to 2 adult daughters and 1 border collie

#twittermigration