#phygital — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #phygital, aggregated by home.social.
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Phygital is reshaping CIO priorities and IT operating models. How is your organization integrating physical and digital experiences? Let’s discuss. #DigitalTransformationLeadership #EmergingTechnologyStrategy #Phygital #ITOperatingModel #CIOPriorities #TechnologyLeadership #DigitalInnovation #BoardroomStrategy #DataDrivenIT #FutureOfExperience
https://stayingalive.in/cataloguing-strategic-innov/the-convergence-of-physical.html -
Trò chơi Phygital 2025 đã kết thúc thành công tại Abu Dhabi với sự tham gia của hơn 2.000 game thủ trong 11 môn thể thao kết hợp ảo và thực tế. Xu hướng này mang lại những trải nghiệm mới cho cả game thủ và vận động viên, đánh dấu dấu ấn lớn trong thị trường thể thao! #Phygital #Esports #ThểThao2025 https://ift.tt/ztmDW4a
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Gry wideo zbliżają rodziny? Nowe badanie LEGO pokazuje zmianę w zabawie
Czy wspólne granie w gry wideo może wzmacniać rodzinne więzi? Nowy globalny raport z badania zleconego przez LEGO pokazuje interesujące dane.
Według nowego, globalnego raportu zleconego przez Grupę LEGO, coraz więcej rodziców świadomie łączy cyfrową rozrywkę z tradycyjną, fizyczną zabawą, dostrzegając w tym korzyści dla rozwoju dzieci i relacji rodzinnych.
Badanie, przeprowadzone na próbie ponad 17 000 rodziców dzieci w wieku 6-12 lat z 17 krajów (w tym Polski), pokazuje wyraźną zmianę w podejściu do zabawy. Aż 95% ankietowanych zgadza się, że dla rozwoju dziecka ważne jest doświadczanie różnych form aktywności, a ponad trzy czwarte (76%) przyznaje, że aktywnie łączy zabawę analogową z cyfrową w codziennym życiu rodzinnym. To znak, że granica między światem fizycznym a wirtualnym zaciera się, a gry stają się naturalnym elementem wspólnie spędzanego czasu.
Nowy Lego Game Boy miał być tylko ozdobą. Natalie zamieniła go w działającą konsolę
Rodzice coraz częściej dostrzegają unikalne zalety obu światów. Ponad 60% uważa, że tradycyjna zabawa rozwija umiejętności komunikacyjne i kreatywność. Jednocześnie doceniają gry cyfrowe za rozwijanie myślenia strategicznego (62%), umiejętności rozwiązywania problemów (52%) oraz również kreatywności (53%). „Wspólnie spędzony czas z dzieckiem w świecie gier komputerowych może stać się mostem do analogowej zabawy” – komentuje Bolesław Michalski, ekspert ds. edukacji cyfrowej dzieci i cyberbezpieczeństwa.
Badanie podkreśla również rosnącą rolę gier wideo w budowaniu relacji społecznych dzieci. Ponad połowa rodziców (55%) uważa, że gry pomagają ich pociechom nawiązywać kontakty z rówieśnikami, a 51% twierdzi, że dzięki graniu dzieci utrzymały lub nawiązały nowe przyjaźnie.
Co czwarty rodzic przyznaje nawet, że jego dziecko zawarło zupełnie nowe znajomości podczas grania online. Zdaniem eksperta, wiele z tych więzi naturalnie przenosi się potem poza ekran.
Oczywiście, rodzice wciąż mają obawy – główną pozostaje czas spędzany przed ekranem (62% wskazań). Jednak rosnąca świadomość korzyści płynących z mądrego łączenia obu światów zdaje się przeważać. Firmy takie jak LEGO odpowiadają na ten trend, tworząc produkty i cyfrowe doświadczenia (np. LEGO Fortnite, LEGO Voyagers), które zachęcają do płynnego przechodzenia między zabawą klockami a wirtualną przygodą. Ta ewolucja pokazuje, że przyszłość zabawy leży na styku świata fizycznego i cyfrowego.
#badanie #czasRodzinny #dzieci #gryWideo #lego #news #parenting #phygital #rodzice #zabawaCyfrowa #zabawaFizyczna
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Phygital Marketing: Menyatukan Dunia Fisik dan Digital dalam Kampanye Iklan Modern
#Iklans - #Phygital Marketing: Menyatukan Dunia Fisik dan #Digital dalam #Kampanye Iklan Modern - Dalam beberapa tahun terakhir, dunia #pemasaran mengalami transformasi besar akibat kemajuan #teknologi digital. Konsumen kini tidak lagi hidup hanya di satu ruang — mereka berinteraksi di dunia fisik dan digital secara bersamaan. Fenomena inilah yang melahirkan konsep Phygital Marketing,…
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“Retail success is no longer about moving boxes from a warehouse to a shelf. It's about moving an experience from a brand story into a customer's life." - Futurist Jim Carroll
Perhaps no industry has been impacted more by the forces of disruption - the rise of Amazon, e-commerce, supply chain sophistication, changing consumers, and more.
And yet the fact is, the retail landscape is undergoing and still very much in the midst of a tectonic shift, moving decisively away from a product-centric universe to one governed by experiences, relationships, and values. It's all about the entertainment, engagement, and experience, being driven by a new generation of consumers who wield unprecedented influence through digital platforms. For retailers, technological adoption is no longer a matter of choice; it is a fundamental and urgent response to a profound change in consumer power, behavior, and expectations.
Success through 2030 will be defined not by what a retailer sells, but by how it engages, empowers, and aligns with the values of its customers. Let's start with the major trends impacting the sector.
The end of inventory
The experiential imperative
The autonomous last mile
The AI-powered supply chain
Phygital convergence
The great decoupling & supply chain resilience.
The ascendant consumer.
The circular economy.
The collapse of attention spans.
The sentient network.While the future holds immense promise, the path to transformation is littered with significant barriers that are creating a divide between the agile innovators and the incumbents struggling to adapt.
Read the rest of the post!
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Futurist Jim Carroll covers retail issues in his blog at https://jimcarroll.com/category/retail-trends
**#Retail** **#Experience** **#Phygital** **#Innovation** **#Consumer** **#Supply** **#Technology** **#Transformation** **#Circular** **#Future**
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“Retail success is no longer about moving boxes from a warehouse to a shelf. It's about moving an experience from a brand story into a customer's life." - Futurist Jim Carroll
Perhaps no industry has been impacted more by the forces of disruption - the rise of Amazon, e-commerce, supply chain sophistication, changing consumers, and more.
And yet the fact is, the retail landscape is undergoing and still very much in the midst of a tectonic shift, moving decisively away from a product-centric universe to one governed by experiences, relationships, and values. It's all about the entertainment, engagement, and experience, being driven by a new generation of consumers who wield unprecedented influence through digital platforms. For retailers, technological adoption is no longer a matter of choice; it is a fundamental and urgent response to a profound change in consumer power, behavior, and expectations.
Success through 2030 will be defined not by what a retailer sells, but by how it engages, empowers, and aligns with the values of its customers. Let's start with the major trends impacting the sector.
The end of inventory
The experiential imperative
The autonomous last mile
The AI-powered supply chain
Phygital convergence
The great decoupling & supply chain resilience.
The ascendant consumer.
The circular economy.
The collapse of attention spans.
The sentient network.While the future holds immense promise, the path to transformation is littered with significant barriers that are creating a divide between the agile innovators and the incumbents struggling to adapt.
Read the rest of the post!
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Futurist Jim Carroll covers retail issues in his blog at https://jimcarroll.com/category/retail-trends
**#Retail** **#Experience** **#Phygital** **#Innovation** **#Consumer** **#Supply** **#Technology** **#Transformation** **#Circular** **#Future**
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Megatrend **#20** - Physical-Digital Retail Integration: "𝑇ℎ𝑒 𝑓𝑢𝑡𝑢𝑟𝑒 𝑖𝑠𝑛'𝑡 𝑜𝑛𝑙𝑖𝑛𝑒 𝑜𝑟 𝑖𝑛-𝑠𝑡𝑜𝑟𝑒; 𝑖𝑡'𝑠 𝑎 𝑝𝑒𝑟𝑠𝑜𝑛𝑎𝑙𝑖𝑧𝑒𝑑, 𝑝ℎ𝑦𝑔𝑖𝑡𝑎𝑙 𝑒𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒 𝑤ℎ𝑒𝑟𝑒 𝑒𝑣𝑒𝑟𝑦 𝑖𝑛𝑡𝑒𝑟𝑎𝑐𝑡𝑖𝑜𝑛 𝑏𝑢𝑖𝑙𝑑𝑠 𝑎 𝑙𝑎𝑠𝑡𝑖𝑛𝑔 𝑐𝑜𝑛𝑛𝑒𝑐𝑡𝑖𝑜𝑛." - Futurist Jim Carroll
(Futurist Jim Carroll is writing a series on 30 Megatrends, which he first outlined in his book Dancing in the Rain: How Bold Leaders Grow Stronger in Stormy Times. The trends were shared in the book as a way of demonstrating that, despite any period of economic volatility, there is always long-term opportunity to be found. The book is now in print - learn more at dancing.jimcarroll.com)
Retail and commercial spaces are being fundamentally reimagined, not eliminated. They are being transformed into experience centres rather than transactional environments. The role of physical space in customer journeys is being completely redefined.
It's called The Experience Economy, and involves the introduction to your vocabulary of an entirely new word: phygital. Here's the full PDF report.
What's it all about? Think about how much retail has changed in the last few years with e-commerce and online shopping. Mix in the accelerator that was the pandemic. Add to it faster-moving technology. Bring in the fact that many retail stores are in decline in terms of traffic, design, and layout as people shop in person less. The idea? Change it all up to bring the opportunity of that in-store experience back, but with a twist: stores and retail not just as a place to shop, but as a place to experience.
The result is a global retail landscape undergoing an irreversible paradigm shift from a purely transactional model towards one centered on experience. This transformation is driven by the strategic integration of physical and digital worlds—"phygital" retail.
Physical retail spaces are being reimagined as dynamic experience centers, where the primary objective is to forge deep, emotional connections with consumers.
Bottom line?
Retailers will increasingly function as data companies that also happen to sell goods, because it's all about phygital.
**#Phygital** **#Retail** **#Experience** **#Immersive** **#Technology** **#AI** **#Innovation** **#Commerce** **#Integration** **#Future**
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Megatrend **#20** - Physical-Digital Retail Integration: "𝑇ℎ𝑒 𝑓𝑢𝑡𝑢𝑟𝑒 𝑖𝑠𝑛'𝑡 𝑜𝑛𝑙𝑖𝑛𝑒 𝑜𝑟 𝑖𝑛-𝑠𝑡𝑜𝑟𝑒; 𝑖𝑡'𝑠 𝑎 𝑝𝑒𝑟𝑠𝑜𝑛𝑎𝑙𝑖𝑧𝑒𝑑, 𝑝ℎ𝑦𝑔𝑖𝑡𝑎𝑙 𝑒𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒 𝑤ℎ𝑒𝑟𝑒 𝑒𝑣𝑒𝑟𝑦 𝑖𝑛𝑡𝑒𝑟𝑎𝑐𝑡𝑖𝑜𝑛 𝑏𝑢𝑖𝑙𝑑𝑠 𝑎 𝑙𝑎𝑠𝑡𝑖𝑛𝑔 𝑐𝑜𝑛𝑛𝑒𝑐𝑡𝑖𝑜𝑛." - Futurist Jim Carroll
(Futurist Jim Carroll is writing a series on 30 Megatrends, which he first outlined in his book Dancing in the Rain: How Bold Leaders Grow Stronger in Stormy Times. The trends were shared in the book as a way of demonstrating that, despite any period of economic volatility, there is always long-term opportunity to be found. The book is now in print - learn more at dancing.jimcarroll.com)
Retail and commercial spaces are being fundamentally reimagined, not eliminated. They are being transformed into experience centres rather than transactional environments. The role of physical space in customer journeys is being completely redefined.
It's called The Experience Economy, and involves the introduction to your vocabulary of an entirely new word: phygital. Here's the full PDF report.
What's it all about? Think about how much retail has changed in the last few years with e-commerce and online shopping. Mix in the accelerator that was the pandemic. Add to it faster-moving technology. Bring in the fact that many retail stores are in decline in terms of traffic, design, and layout as people shop in person less. The idea? Change it all up to bring the opportunity of that in-store experience back, but with a twist: stores and retail not just as a place to shop, but as a place to experience.
The result is a global retail landscape undergoing an irreversible paradigm shift from a purely transactional model towards one centered on experience. This transformation is driven by the strategic integration of physical and digital worlds—"phygital" retail.
Physical retail spaces are being reimagined as dynamic experience centers, where the primary objective is to forge deep, emotional connections with consumers.
Bottom line?
Retailers will increasingly function as data companies that also happen to sell goods, because it's all about phygital.
**#Phygital** **#Retail** **#Experience** **#Immersive** **#Technology** **#AI** **#Innovation** **#Commerce** **#Integration** **#Future**
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Wie gelingt der Spagat zwischen Hightech und echter menschlicher Verbindung bei Events?
In meinem neuen LinkedIn-Artikel reflektiere ich, wie Eventplanung heute zwischen KI, Metaverse und menschlicher Nähe navigiert – und warum Technologie der Verbindung dienen sollte, nicht ihrem Ersatz.
📎 Jetzt lesen: https://www.linkedin.com/pulse/balancing-technology-human-connection-hybrid-events-hans-gaertner-vct1e/?trackingId=9vzS7gfVQm2Ib8xbQJzRjA%3D%3D
#loscon25 #HybridEvents #FutureOfEvents #HumanInTheLoop #AI #EventDesign #lernOS #Phygital #Inklusion -
When AR was cheap and flowed like water…
#stickerart #ARart #phygital #sticker #digitalart #digital #art #grahicart #augmentedreality -
Tecnologia Netgroup per la prima Assemblea sinodale in digitale: Dal 15 al 17 novembre scorso Play2000, la piattaforma streaming di Tv2000 e inBlu2000 hanno trasmesso in diretta tre eventi della Prima Assemblea sinodale delle Chiese...
#Netgroup #PietroDeAngelis #AssembleasinodaleChiese #cybersecurity #phygital http://dlvr.it/TGScPH -
Wearable Tech Prevents Astronauts from Getting 'Lost' in Space ...
#NASA #Spaceprogram #Phygital #techNews
https://www.niftysparks.com/blogs?recordId=recI2fUdnO7VDtJcP -
SmartWatch Sues Verizon in Campaign Over Wearable Tech Patent
#smartWatch #Verizon #Phygital #AugmentedReality #ARtech
https://www.niftysparks.com/blogs?recordId=recKULNIDAurt0s2Y
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Canadians are moving past crypto speculative trading: Coinbase country head - The industry should build trust with retail consumers as Canada s... - https://cointelegraph.com/news/canada-sees-crypto-as-more-than-speculative-investment-coinbase-country-director #digitalcommerce #canadacoinbase #digitalassets #canadacrypto #e-commerce #canadians #coinbase #phygital
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Canadians are moving past crypto speculative trading: Coinbase country head - The industry should build trust with retail consumers as Canada s... - https://cointelegraph.com/news/canada-sees-crypto-as-more-than-speculative-investment-coinbase-country-director #digitalcommerce #canadacoinbase #digitalassets #canadacrypto #e-commerce #canadians #coinbase #phygital
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Nifty News: Chinese firms to offer World Cup metaverse viewings, X2Y2 backtracks on royalties, and more - In early November the Chinese government made an ambitious plan t... - https://cointelegraph.com/news/nifty-news-chinese-firms-to-offer-world-cup-metaverse-viewings-x2y2-backtracks-on-royalties-and-more #nonfungibletoken #footballworldcup #virtualreality #fifaworldcup #metaverse #royalties #phygital #givenchy #worldcup #walker #soccer #china #token #x2y2 #nft
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Nifty News: Chinese firms to offer World Cup metaverse viewings, X2Y2 backtracks on royalties, and more
https://cointelegraph.com/news/nifty-news-chinese-firms-to-offer-world-cup-metaverse-viewings-x2y2-backtracks-on-royalties-and-more
#nonfungibletoken #footballworldcup #virtualreality #FIFAworldcup #metaverse #royalties #phygital #givenchy #worldcup #walker #soccer #china #token #X2Y2 #nft -
Si tu veux consulter des articles du site de @le_quotidien_lu avec ton abonnement à la @bnluxembourg il faut *physiquement* aller à la BNL pour les consulter (depuis un poste information là bas j'imagine).
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Ça commence à se voir qu'on est tous au bout du rouleau...
-Bienvenue dans le nouveau monde du #phygital
Proximité PME présente des contenus qui mettent en valeur des approches et pratiques, d’ici et d’ailleurs, à la fois innovantes et inspirantes.