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#pew_research — Public Fediverse posts

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  1. New research by Pew Research Center looks at the makeup of the news influencer universe and its audiences. They surveyed of 10,658 Americans in summer 2024.

    21% indicate they get new from influencers on social media.

    Adults under 30 > 37% indicate they get new from influencers on social media.

    Most influencers are on multiple sites, X is the most used. > 85% on X, 50% on
    Instagram, 44% on YouTube, 32% on Facebook.

    27% of news influencers explicitly identify as Republican or conservative.

    21% of news influencers explicitly identify as Democratic or liberal.

    63% of news influencers are men.

    pewresearch.org/journalism/202 #news #socialmedia #x #instagram #youtube #Pew_research #democrat #republcan

  2. New research by Pew Research Center looks at the makeup of the news influencer universe and its audiences. They surveyed of 10,658 Americans in summer 2024.

    21% indicate they get new from influencers on social media.

    Adults under 30 > 37% indicate they get new from influencers on social media.

    Most influencers are on multiple sites, X is the most used. > 85% on X, 50% on
    Instagram, 44% on YouTube, 32% on Facebook.

    27% of news influencers explicitly identify as Republican or conservative.

    21% of news influencers explicitly identify as Democratic or liberal.

    63% of news influencers are men.

    pewresearch.org/journalism/202