#pajarovalley — Public Fediverse posts on home.social

"Driscoll’s today is less a #farming business than a #research and #marketing enterprise, harvesting #berry-related data instead of #berries. Instead of owning land, the company owns the #genetic material of its berries and the knowledge of how best to plant, pick and transport them.
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“A former senior compliance manager sued the company, alleging that #Driscoll’s penalized him for flagging excess use of #pesticides, and that the company had knowingly shipped berries to #Canada that exceeded that country’s more stringent limits.
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“Quest for the perfect berry plays out night and day at the company’s headquarters, a patchwork of fields, farmhouses, spectrometer labs, tasting rooms and worm beds dotting the #PajaroValley.
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"Driscoll’s model reflects another shift in 21st-century #agriculture, away from #OpenSource knowledge developed by public institutions like universities, to fiercely protected #IntellectualProperty owned by private companies.”
https://www.nytimes.com/2026/07/07/dining/driscolls-berries.html?unlocked_article_code=1.wlA.tBBm.9ygaJz0GyCGq&smid=url-share
#MontereyBay #DriscollsBerries