#paidmedia — Public Fediverse posts

Skai adds Uber ads in eight markets, but not the US: Canada, Mexico, Chile, UK, France, Japan, Taiwan and Australia are covered for eligible brands. Which ad formats, at what cost and how measured goes unanswered. https://ppc.land/skai-adds-uber-ads-in-eight-markets-but-not-the-us/ #Skai #UberAds #DigitalMarketing #AdTech #PaidMedia

Healthcare and other high-consideration paid media grow faster when compliance is built into the brief, not bolted on after disapprovals. Write claims you can prove, send clicks to pages that answer real questions, and measure qualified enquiries rather than raw leads. Case study: https://sunnyguha.in/case-studies/ivf-fertility-roas #PaidMedia #HealthcareMarketing #PPC

Landing Pages That Match Ads: A landing page is not a miniature homepage. It is a continuation of one ad's argument, so the headline, offer and proof should repeat what the click promised. More: https://sunnyguha.in/capabilities #SEO #PaidMedia #GoogleAds

Creative is now a targeting lever, not just decoration. Test one clear concept per angle, keep the offer stable, and score winners on cost per lead or revenue rather than CTR alone. https://sunnyguha.in/blog/creative-is-the-new-targeting #PaidMedia #MetaAds #PerformanceMarketing

Why Businesses Need Professional Google Ads Management

Managing Google Ads requires continuous testing, analysis, and optimization. Learn why professional campaign management can help businesses make smarter advertising decisions and improve performance. Read More: https://ramandeepkaurblogs.blogspot.com/2026/09/%20google-ads-expert-improve-roi-business-growth.html

#GoogleAdsManagement #GoogleAds #PPCExpert #DigitalMarketing #CampaignOptimization #OnlineMarketing #BusinessGrowth #PaidMedia

ChatGPT ads don't work like search. No keyword auction - advertisers describe intent scenarios and the system matches to live conversation topics. The ad sits below the answer, never inside it.

Measurement is thin, CPMs are high, and B2B power users on paid plans can't be reached at all. Worth understanding the mechanics before any budget moves.

#PPC #AIAdvertising #PaidMedia

https://www.digiconomy.online/insights/chatgpt-ad-system-how-it-works-guide/

FYI: For anyone who inherited a channel they never asked for: Sixteen terms and four groups of four, drawn from across a working stack. One group reads like a vendor list and isn't, which is where most people slip. https://ppc.land/inherited-a-channel-you-never-asked-for/ #DigitalMarketing #PPC #PaidMedia #MarketingStrategy #ChannelManagement

The search channel has two dialects and one glossary: A grid of sixteen terms drawn from the paid and organic sides of search, where one group has nothing to do with advertising until you look at it twice. https://ppc.land/search-channel-two-dialects/ #DigitalMarketing #SearchEngineOptimization #PaidMedia #OrganicSearch #MarketingStrategy

ICYMI: AI shortlists are commerce media's next paid placement battle: Koddi research finds 84% of commerce media leaders would invest in AI recommendation visibility, as 70% already use agents for campaign execution. June 2026. https://ppc.land/ai-shortlists-are-commerce-medias-next-paid-placement-battle/ #AIMarketing #CommerceMedia #DigitalAdvertising #PaidMedia #AIRecommendations

AI shortlists are commerce media's next paid placement battle: Koddi research finds 84% of commerce media leaders would invest in AI recommendation visibility, as 70% already use agents for campaign execution. June 2026. https://ppc.land/ai-shortlists-are-commerce-medias-next-paid-placement-battle/ #AI #CommerceMedia #DigitalMarketing #PaidMedia #Advertising

https://www.europesays.com/britain/48932/ Upp.ai named in Barclays Eagle Labs AI 100 ‘Ones to Watch’ list of UK AI companies shaping 2026 #AIInfrastructure #Barclays #Google #PaidMedia #UK

#GenAI systems group users based on their prompts, creating #dynamiccohorts based on intent rather than traditional #demographics. This shift in targeting, driven by #promptfingerprints and #embeddingfingerprints, requires #marketers to adapt their #contentstrategies. The future of #paidmedia lies in AI-powered systems that can detect #emergingcohorts, generate #relevantads, and #optimizeplacements in real-time. https://www.searchenginejournal.com/cohorts-clusters-and-the-coming-ai-ad-system/553141/?eicker.marketing #performance #marketing #analytics

PR vs. Advertising: What’s Right for Your Brand?

#TycoonWorld #PublicRelations #PR #Advertising #Marketing #BrandStrategy #BrandBuilding #ReputationManagement #EarnedMedia #PaidMedia #MediaRelations #MarketingStrategy #BrandAwareness #Sales #Conversions #TargetAudience #MarketingMix #IntegratedMarketing #DigitalMarketing #ContentMarketing #BusinessGrowth

https://tycoonworld.in/pr-vs-advertising-whats-right-for-your-brand/

YouTube is rolling out Stickers on Shorts ads to provide an interactive viewer experience. #youtube #google #youtubeshorts #socialmedia #paidmedia

https://www.lindseygamble.com/blog/youtube-rolls-out-interactive-stickers-on-shorts-ads?utm_source=flipboard&utm_medium=activitypub

Posted into YOUTUBE NEWS & UPDATES @youtube-news-updates-LindseyGamble_

LinkedIn has added the option for companies to amplify newsletters from creators via Thought Leader Ads — its iteration of Meta Partnership Ads and TikTok Spark Ads. This follows the rollout of allowing Company Pages to boost their own newsletter content through paid media. Creators can also run their newsletters as ads to drive subscribers. #linkedin #newsletters #socialmedia #paidmedia

https://www.lindseygamble.com/blog/linkedin-expands-the-capabilities-of-sponsored-newsletters-to-allow-companies-to-boost-newsletters-from-creators?utm_source=flipboard&utm_medium=activitypub

Posted into LINKEDIN NEWS & UPDATES @linkedin-news-updates-LindseyGamble_

Instagram is now flagging Reels that are ineligible for Partnership Ads. When creators share a Reel and toggle on the 'Allow brand partner to boost' option, but it contains an element that makes it ineligible for ads, Instagram prompts creator users to make edits before sharing the Reel. #instagram #socialmedia #socialmedianews #meta #creatoreconomy #paidmedia

https://www.lindseygamble.com/blog/instagram-flags-reels-ineligible-for-partnership-ads-so-creators-can-make-edits-in-advance-of-publishing?utm_source=flipboard&utm_medium=activitypub

Posted into INSTAGRAM NEWS & UPDATES @instagram-news-updates-LindseyGamble_

Meta announced several AI-powered tools at IAB NewFronts 2024, including a new tool to predict which organic branded content will perform best as Partnership Ads. #meta #instagram #influencermarketing #paidmedia #socialmedia #socialmediaupdates #facebook #sponsoredcontent #brandedcontent #creatoreconomy

https://www.lindseygamble.com/blog/meta-tests-new-tool-to-predict-best-performing-branded-content-for-partnership-ads?utm_source=flipboard&utm_medium=activitypub

Posted into META NEWS & UPDATES @meta-news-updates-LindseyGamble_

Sorry, clients. You heard the man. I’m too fast for Meta Ads. #paidmedia #socialmediamarketing #ppc

#introduction
Hi. I’m Sean (he/him) 👋

I’m married and live in Missouri, USA.

I come on here to discuss #economics, #lgbtqia issues, #religioustrauma, #climatechange, #cityplanning, and #extremism. But I also try to make profane #jokes and look for cute #cat pics 😺

I’ve been working at a marketing agency managing #web and #ecommerce projects. I also have experience in #paidmedia and the basics of making #espresso ☕️

#intro #introductions #newhere #sustainability #inequality #climate #antiracism #feminism #decolonize #queer #literature #antiauthoritarian