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#outofhome — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #outofhome, aggregated by home.social.

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  1. FYI: Ströer DOOH gains 24.3% in Q2 while classic OOH revenue drops 1.3%: Programmatic screens grew 45% in the quarter for German buyers, while the data unit's earnings fell 43.6%. Full-year guidance holds, but can digital carry it? ppc.land/stroer-dooh-gains-24- #Ströer #DOOH #DigitalMarketing #ProgrammaticAdvertising #OutOfHome

  2. ICYMI: Ströer DOOH gains 24.3% in Q2 while classic OOH revenue drops 1.3%: Programmatic screens grew 45% in the quarter for German buyers, while the data unit's earnings fell 43.6%. Full-year guidance holds, but can digital carry it? ppc.land/stroer-dooh-gains-24- #Ströer #DOOH #OutOfHome #DigitalMarketing #ProgrammaticAdvertising

  3. FYI: Broadsign and Draft Digital's AI agents run first fully agentic OOH campaign: Broadsign's sell-side AI agent and Draft Digital's buy-side agent planned, booked, and executed the first fully agentic OOH ad campaign for Lot of Happiness. ppc.land/broadsign-and-draft-d #OutOfHome #OOHAdvertising #DigitalMarketing #AIinMarketing #Broadsign

  4. Firefly puts 60,000 moving screens inside VIOOH's programmatic SSP: Firefly integrates its 60,000-screen moving OOH network with VIOOH, opening mobility-based inventory to programmatic buyers via DSPs across major US cities. ppc.land/firefly-puts-60-000-m #DigitalMarketing #ProgrammaticAdvertising #OutOfHome #AdvertisingTechnology #Mobility

  5. Open Media taps VIOOH to put 42 UK screens on programmatic buyers' radar: Open Media partners with VIOOH to make 42 premium UK LED screens and 120 million monthly impressions available via programmatic trading across seven major cities. ppc.land/open-media-taps-viooh #ProgrammaticAdvertising #DigitalMarketing #OutOfHome #Advertising #UKMedia