home.social

#outofhome — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #outofhome, aggregated by home.social.

fetched live
  1. FYI: Clear Channel gains first OOH integration in LiveRamp cross-media tool: Brands using TransUnion's mix and attribution models can now feed in Clear Channel Outdoor RADAR exposure data. Can phone-derived exposures match digital views? ppc.land/clear-channel-gains-f #ClearChannel #LiveRamp #OutOfHome #Advertising #DigitalMarketing

  2. FYI: Clear Channel gains first OOH integration in LiveRamp cross-media tool: Brands using TransUnion's mix and attribution models can now feed in Clear Channel Outdoor RADAR exposure data. Can phone-derived exposures match digital views? ppc.land/clear-channel-gains-f #ClearChannel #LiveRamp #OutOfHome #Advertising #DigitalMarketing

  3. FYI: Ströer DOOH gains 24.3% in Q2 while classic OOH revenue drops 1.3%: Programmatic screens grew 45% in the quarter for German buyers, while the data unit's earnings fell 43.6%. Full-year guidance holds, but can digital carry it? ppc.land/stroer-dooh-gains-24- #Ströer #DOOH #DigitalMarketing #ProgrammaticAdvertising #OutOfHome

  4. FYI: Ströer DOOH gains 24.3% in Q2 while classic OOH revenue drops 1.3%: Programmatic screens grew 45% in the quarter for German buyers, while the data unit's earnings fell 43.6%. Full-year guidance holds, but can digital carry it? ppc.land/stroer-dooh-gains-24- #Ströer #DOOH #DigitalMarketing #ProgrammaticAdvertising #OutOfHome

  5. ICYMI: Ströer DOOH gains 24.3% in Q2 while classic OOH revenue drops 1.3%: Programmatic screens grew 45% in the quarter for German buyers, while the data unit's earnings fell 43.6%. Full-year guidance holds, but can digital carry it? ppc.land/stroer-dooh-gains-24- #Ströer #DOOH #OutOfHome #DigitalMarketing #ProgrammaticAdvertising

  6. ICYMI: Ströer DOOH gains 24.3% in Q2 while classic OOH revenue drops 1.3%: Programmatic screens grew 45% in the quarter for German buyers, while the data unit's earnings fell 43.6%. Full-year guidance holds, but can digital carry it? ppc.land/stroer-dooh-gains-24- #Ströer #DOOH #OutOfHome #DigitalMarketing #ProgrammaticAdvertising

  7. ICYMI: VIOOH gains 400 screens across six Mexican cities in Grupo IMU deal: Media buyers get programmatic entry to airports, bus shelters and billboards from Mexico City to Monterrey, as VIOOH's Latin American buildout gathers pace. ppc.land/viooh-gains-400-scree #VIOOH #DigitalAdvertising #ProgrammaticBuying #OutOfHome #MexicanCities

  8. FYI: Broadsign and Draft Digital's AI agents run first fully agentic OOH campaign: Broadsign's sell-side AI agent and Draft Digital's buy-side agent planned, booked, and executed the first fully agentic OOH ad campaign for Lot of Happiness. ppc.land/broadsign-and-draft-d #OutOfHome #OOHAdvertising #DigitalMarketing #AIinMarketing #Broadsign

  9. FYI: Broadsign and Draft Digital's AI agents run first fully agentic OOH campaign: Broadsign's sell-side AI agent and Draft Digital's buy-side agent planned, booked, and executed the first fully agentic OOH ad campaign for Lot of Happiness. ppc.land/broadsign-and-draft-d #OutOfHome #OOHAdvertising #DigitalMarketing #AIinMarketing #Broadsign

  10. FYI: NZZ seals 45% stake in APG|SGA as JCDecaux and Pargesa exit Swiss OOH: NZZ completes its 45% stake in APG|SGA as JCDecaux and Pargesa fully exit Switzerland's largest out-of-home media company after months of regulatory steps. ppc.land/nzz-seals-45-stake-in #NZZ #APGSGA #JCDecaux #Pargesa #OutOfHome

  11. FYI: NZZ seals 45% stake in APG|SGA as JCDecaux and Pargesa exit Swiss OOH: NZZ completes its 45% stake in APG|SGA as JCDecaux and Pargesa fully exit Switzerland's largest out-of-home media company after months of regulatory steps. ppc.land/nzz-seals-45-stake-in #NZZ #APGSGA #JCDecaux #Pargesa #OutOfHome

  12. ICYMI: NZZ seals 45% stake in APG|SGA as JCDecaux and Pargesa exit Swiss OOH: NZZ completes its 45% stake in APG|SGA as JCDecaux and Pargesa fully exit Switzerland's largest out-of-home media company after months of regulatory steps. ppc.land/nzz-seals-45-stake-in #NZZ #APGSGA #OutOfHome #Mediakauf #Schweiz

  13. ICYMI: NZZ seals 45% stake in APG|SGA as JCDecaux and Pargesa exit Swiss OOH: NZZ completes its 45% stake in APG|SGA as JCDecaux and Pargesa fully exit Switzerland's largest out-of-home media company after months of regulatory steps. ppc.land/nzz-seals-45-stake-in #NZZ #APGSGA #OutOfHome #Mediakauf #Schweiz

  14. NZZ seals 45% stake in APG|SGA as JCDecaux and Pargesa exit Swiss OOH: NZZ completes its 45% stake in APG|SGA as JCDecaux and Pargesa fully exit Switzerland's largest out-of-home media company after months of regulatory steps. ppc.land/nzz-seals-45-stake-in #NZZ #APGSGA #JCDecaux #Pargesa #OutOfHome

  15. NZZ seals 45% stake in APG|SGA as JCDecaux and Pargesa exit Swiss OOH: NZZ completes its 45% stake in APG|SGA as JCDecaux and Pargesa fully exit Switzerland's largest out-of-home media company after months of regulatory steps. ppc.land/nzz-seals-45-stake-in #NZZ #APGSGA #JCDecaux #Pargesa #OutOfHome

  16. Firefly puts 60,000 moving screens inside VIOOH's programmatic SSP: Firefly integrates its 60,000-screen moving OOH network with VIOOH, opening mobility-based inventory to programmatic buyers via DSPs across major US cities. ppc.land/firefly-puts-60-000-m #DigitalMarketing #ProgrammaticAdvertising #OutOfHome #AdvertisingTechnology #Mobility

  17. FYI: Ströer bets its future on AI after flat 2025 - here's the plan: Ströer posts record €2.08B revenue for 2025 but flat organic growth, then unveils Ströer Ad Manager and Public Mind to transform OOH into an AI platform. ppc.land/stroer-bets-its-futur #Ströer #AI #KünstlicheIntelligenz #OutOfHome #Werbung