#outofhome — Public Fediverse posts

FYI: Ströer DOOH gains 24.3% in Q2 while classic OOH revenue drops 1.3%: Programmatic screens grew 45% in the quarter for German buyers, while the data unit's earnings fell 43.6%. Full-year guidance holds, but can digital carry it? https://ppc.land/stroer-dooh-gains-24-3-in-q2-while-classic-ooh-revenue-drops-1-3/ #Ströer #DOOH #DigitalMarketing #ProgrammaticAdvertising #OutOfHome

ICYMI: Ströer DOOH gains 24.3% in Q2 while classic OOH revenue drops 1.3%: Programmatic screens grew 45% in the quarter for German buyers, while the data unit's earnings fell 43.6%. Full-year guidance holds, but can digital carry it? https://ppc.land/stroer-dooh-gains-24-3-in-q2-while-classic-ooh-revenue-drops-1-3/ #Ströer #DOOH #OutOfHome #DigitalMarketing #ProgrammaticAdvertising

FYI: Broadsign and Draft Digital's AI agents run first fully agentic OOH campaign: Broadsign's sell-side AI agent and Draft Digital's buy-side agent planned, booked, and executed the first fully agentic OOH ad campaign for Lot of Happiness. https://ppc.land/broadsign-and-draft-digitals-ai-agents-run-first-fully-agentic-ooh-campaign/ #OutOfHome #OOHAdvertising #DigitalMarketing #AIinMarketing #Broadsign

Firefly puts 60,000 moving screens inside VIOOH's programmatic SSP: Firefly integrates its 60,000-screen moving OOH network with VIOOH, opening mobility-based inventory to programmatic buyers via DSPs across major US cities. https://ppc.land/firefly-puts-60-000-moving-screens-inside-vioohs-programmatic-ssp/ #DigitalMarketing #ProgrammaticAdvertising #OutOfHome #AdvertisingTechnology #Mobility

Open Media taps VIOOH to put 42 UK screens on programmatic buyers' radar: Open Media partners with VIOOH to make 42 premium UK LED screens and 120 million monthly impressions available via programmatic trading across seven major cities. https://ppc.land/open-media-taps-viooh-to-put-42-uk-screens-on-programmatic-buyers-radar/ #ProgrammaticAdvertising #DigitalMarketing #OutOfHome #Advertising #UKMedia