#openrtb — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #openrtb, aggregated by home.social.
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How IAB Tech Lab plans to prevent agentic AI's fragmentation problem: IAB Tech Lab unveils agentic roadmap on January 6, extending OpenRTB and existing standards with modern protocols to scale AI agents without rebuilding digital advertising. https://ppc.land/how-iab-tech-lab-plans-to-prevent-agentic-ais-fragmentation-problem/ #IABTechLab #AgenticAI #DigitalAdvertising #OpenRTB #AIEthics
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ICCL secures permission to take Ireland’s first ever class action https://www.byteseu.com/1047196/ #AdTech #ClassAction #CollectiveRedress #CollectiveRedressDirective #ENFORCE #FRONTPAGEDIGITAL&DATA #GDPR #Ireland #JohnnyRyan #Litigation #OpenRTB #RealTimeBidding #RTB