#netpromoterscore — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #netpromoterscore, aggregated by home.social.
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Cashback und Prämien steigern Empfehlungsbereitschaft deutlich https://www.experten.de/id/4939184/Cashback-und-Praemien-steigern-Empfehlungsbereitschaft-deutlich/ #Kundenbindungsprogramme #Versicherungsmarketing #Versicherungsvertrieb #DigitaleKommunikation #Empfehlungsmarketing #Versicherungskunden #Versicherungsstudie #Marketing&Vertrieb #Marketing&Vertrieb #Prämienprogramme #NetPromoterScore #Weiterempfehlung #Kundenbindung #ThemadesTages #SiriusCampus #Assekuranz #Loyalität #Cashback
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I've been thinking about all the customer satisfaction surveys whose first question is, "After your recent interaction with us, how likely are you to recommend us to a friend or colleague?" Yes, that's right, the all-important "net promoter score."
No. Just no.
#customerSatisfaction #NetPromoterScore
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The NPS Is Dead – How we killed it with Incentives
I suppose most people in IT have encountered the Net Promoter Score (NPS) in some form. If you’re unfamiliar with it, just check out the Wikipedia article.
In brief, the Net Promoter Score (NPS) is a metric used to gauge customer loyalty and satisfaction. It’s calculated by asking customers how likely they are to recommend a product or service on a scale from 0 to 10. The score is then derived by subtracting the percentage of detractors (those who score 0-6) from the percentage of promoters (those who score 9-10).
It sounds good, and for a time, it served its original purpose well!
[…]
https://www.locked.de/the-nps-is-dead-how-we-killed-it-with-incentives/
#Feedback #Manipulation #NetPromoterScore #NPS #PerformanceMetrics