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  1. A Segmentation Approach to Push Ahead Innovation Processes

    In product innovation, a company needs information about consumers, existing products and the competition to build-on when developing its ideas, concepts and designs for candidate products. It is usually a multi-stage process that involves planning, research (i.e., market, consumer & product), development and testing wherein information from different sources is likely to flow-in all the time. A particular issue of importance is identifying promising target segments and understanding how […]

    csc-behaviour.com/2026/07/31/a

  2. A Segmentation Approach to Push Ahead Innovation Processes

    In product innovation, a company needs information about consumers, existing products and the competition to build-on when developing its ideas, concepts and designs for candidate products. It is usually a multi-stage process that involves planning, research (i.e., market, consumer & product), development and testing wherein information from different sources is likely to flow-in all the time. A particular issue of importance is identifying promising target segments and understanding how […]

    csc-behaviour.com/2026/07/31/a