#mediastrategy — Public Fediverse posts

FYI: Game: Nobody buys media without reading somebody's rulebook: Sixteen terms, four groups of four. Four different documents wrote this vocabulary, and one group reads as a set of product features until it isn't. https://ppc.land/game-nobody-buys-media-without-reading-somebodys-rulebook/ #GameDesign #MediaStrategy #MarketingTips #Rulebook #Vocabulary

ICYMI: Game: Nobody buys media without reading somebody's rulebook: Sixteen terms, four groups of four. Four different documents wrote this vocabulary, and one group reads as a set of product features until it isn't. https://ppc.land/game-nobody-buys-media-without-reading-somebodys-rulebook/ #GameRules #MediaStrategy #DigitalMarketing #PPCAdvertising #ContentMarketing

Game: Nobody buys media without reading somebody's rulebook: Sixteen terms, four groups of four. Four different documents wrote this vocabulary, and one group reads as a set of product features until it isn't. https://ppc.land/game-nobody-buys-media-without-reading-somebodys-rulebook/ #MediaStrategy #MarketingGame #DigitalMarketing #ContentCreation #Rulebook

ICYMI: More ads cut streaming brand recall from 41% to 26%, FreeWheel finds: Streaming spots were remembered unprompted 2.7x as often as social ones by 436 study viewers. Will publishers give up 5 minutes of breaks in every half hour? https://ppc.land/more-ads-cut-streaming-brand-recall-from-41-to-26-freewheel-finds/ #Streaming #Advertising #BrandRecall #MediaStrategy #DigitalMarketing

https://www.europesays.com/uk/1196980/ SNIPES USA Selects Tinuiti as Agency of Record to Power Full-Funnel Enterprise Growth #CustomerAcquisition #CustomerInsights #MediaAgency #MediaStrategy #SNIPES #SNIPESUSA #Tinuiti #UnitedStates #us #USA

[BROADCAST ALERT: ALT-ROCK INITIALIZATION]

📡💼 T-minus 15 minutes until The Grunge Garage with Bob Stei goes live.

Access alternative curation via https://retrorockradio.com 📈🎸 #MediaStrategy #90sAlternative #BobStei #RadioProgramming #AlternativeRock #Live365

Explaining back catalogue: Back catalogue is previously released content - old episodes, seasons, tracks, articles - still generating advertising inventory long after its release window. https://ppc.land/back-catalogue/ #BackCatalogue #ContentMarketing #DigitalMarketing #Advertising #MediaStrategy

FYI: Explaining endemic: Endemic describes an advertiser whose products are already sold or used inside the media environment carrying the ad, the demand base that built retail media. https://ppc.land/endemic/ #EndemicAdvertising #RetailMedia #DigitalMarketing #AdvertisingTrends #MediaStrategy

ICYMI: Explaining endemic: Endemic describes an advertiser whose products are already sold or used inside the media environment carrying the ad, the demand base that built retail media. https://ppc.land/endemic/ #EndemicMarketing #RetailMedia #Advertising #DigitalMarketing #MediaStrategy

L’ombra è gigantesca. Il businessman, però, non scappa: prima vuole vedere i numeri. Fa bene.

L’AI sta entrando nel mercato pubblicitario, ma nessun dato dimostra che stia già drenando budget dalla Radio italiana.

Ho separato, punto per punto, i fatti dalla costruzione dell’allarme.

.
#Radio #IntelligenzaArtificiale #Pubblicità
#AIAdvertising #RadioAdvertising #G4R
#MediaStrategy #GrowthForRadio
.

👇 👇 Articolo FREE sul blog www.astorri.it 📻 📻

https://www.astorri.it/ai-e-pubblicita-lallarme-sui-budget-radio-corre-molto-piu-dei-fatti/

Andy Burnham's Media Strategy and Communication Style as Labour Leader

📰 Original title: Andy Burnham: dodging scrutiny, or just a different type of communicator?

🤖 IA: It's clickbait ⚠️
👥 Users: It's clickbait ⚠️

View full AI summary https://en.killbait.com/andy-burnham-s-media-strategy-and-communication-style-as-labour-leader.html?utm_source=mastodon_world&utm_medium=social&utm_campaign=killbait_uk.mastodon_world

#politics #andyburnham #mediastrategy #labourparty

Ogury launches SONA to finally bridge audience planning and campaign execution: Ogury's SONA uses agentic AI and Persona Intelligence to convert any brief into a structured, persona-based media strategy across CTV, desktop, and mobile. https://ppc.land/ogury-launches-sona-to-finally-bridge-audience-planning-and-campaign-execution/ #Marketing #DigitalMarketing #MediaStrategy #AudiencePlanning #AI

FYI: Nielsen and Mediaocean link up to fix TV ad audience fragmentation: Nielsen and Mediaocean integrate audience data into Prisma for DDL campaigns, with Polk and MRI-Simmons expanding Nielsen ONE ahead of fall 2026 TV season. https://ppc.land/nielsen-and-mediaocean-link-up-to-fix-tv-ad-audience-fragmentation/ #TVAdvertising #AudienceEngagement #MediaStrategy #AdvertisingTechnology #DataIntegration

ICYMI: AI search is pushing 44.8% of brands to spend more on PR: Nearly half of brands have raised PR budgets due to AI search, but most still fail to connect earned media to sales, a 2026 survey of 858 professionals finds. https://ppc.land/ai-search-is-pushing-44-8-of-brands-to-spend-more-on-pr/ #AISearch #PublicRelations #PRBudget #MediaStrategy #DigitalMarketing

ICYMI: AMC Global Media's linear TV inventory goes programmatic through Magnite: Magnite and AMC Global Media unify linear and streaming programmatic access under a single ClearLine entry point ahead of the 2026-27 upfront buying season. https://ppc.land/amc-global-medias-linear-tv-inventory-goes-programmatic-through-magnite/ #ProgrammaticTV #LinearTV #MediaStrategy #Streaming #DigitalAdvertising

C’è una differenza decisiva tra gestire una Radio e guidarla davvero. La prima tiene in piedi l’esistente. La seconda costruisce il futuro.

È da qui che nasce una domanda che mi accompagna da anni: What is the next BIG thing? Non uno slogan, ma un criterio di lavoro.

#Radio #ConsulenzaRadio #RadioStrategy #MediaStrategy
#Visione #Management #Leadership #BusinessPlanning

👇 👇 Articolo FREE sul blog www.astorri.it. 📻 📻

https://www.astorri.it/what-is-the-next-big-thing-la-domanda-che-separa-la-gestione-dalla-visione/

How to Spot Buying Signals Without Needing Analytics is one of the most valuable skills in modern marketing. You do not need dashboards or reports to know when someone is ready to act. https://georgefeola.io/how-to-spot-buying-signals-without-needing-analytics/?utm_source=mastodon&utm_medium=social&utm_campaign=buying_signals_no_analytics #marketingtactics #localmarketing #mediastrategy

ICYMI: FAST channels hit 27% across Europe as subscription fatigue bites: A ShowHeroes and Omnicom Media Netherlands study of 4,377 consumers finds FAST adoption rising sharply in Europe while SAVOD growth stalls, with major implications for CTV ad strategy. https://ppc.land/fast-channels-hit-27-across-europe-as-subscription-fatigue-bites/ #FASTChannels #CTV #SubscriptionFatigue #MediaStrategy #AdTech

Estrategias de penetración de mercado: Snapchat y su campaña de guerrilla marketing en campus universitarios estadounidenses en febrero de 2026. 🧠👾 🔗 https://www.glitchmental.com/2026/02/snapchat-campana-gen-z-universidades.html #MediaStrategy #Snapchat #GenZAnalytics #GlitchMentalMX

https://georgefeola.io/powerful-2026-local-marketing-blueprint-for-tv-radio-and-digital/?utm_source=mastodon&utm_medium=social&utm_campaign=2026_local_marketing_blueprint&utm_content=mastodon_post
#Marketing #LocalMarketing #MediaStrategy

Out-of-home delivers higher ROI than digital channels, research shows: OOH advertising achieves $7.58 marginal ROI despite accounting for less than 1% of media budgets, outperforming saturated channels like search and social. https://ppc.land/out-of-home-delivers-higher-roi-than-digital-channels-research-shows/ #OutOfHome #OOHAdvertising #DigitalMarketing #ROI #MediaStrategy

Apple has discreetly removed the “+” from Apple TV. Leo Laporte, Andy Ihnatko, and Jason Snell delve into what this subtle change indicates for Apple's approach to media. 🎥 https://youtu.be/UwnDDK9gKzQ

🎧 https://twit.tv/shows/macbreak-weekly/episodes/994

#AppleTV #MediaStrategy #TechTalk

Press releases: Critical communication tools enabling businesses to amplify messages, enhance visibility, and engage stakeholders strategically in today's dynamic digital landscape. #BusinessCommunication #MediaStrategy

Media Works celebrates 37 years of media innovation, securing major contracts and preparing for leadership transition. Commitment to client service drives continued growth in digital and legacy media platforms. #MediaStrategy #BusinessGrowth

SEGG Media partners with IBN to revolutionize corporate communications, leveraging $100M financing to transform sports, entertainment, and gaming digital experiences #MediaStrategy #TechInnovation

SEGG Media partners with IBN to revolutionize corporate communications, leveraging $100M financing to transform sports, entertainment, and gaming digital experiences #MediaStrategy #TechInnovation

Hey Mastodon!
I’m James, a communications strategist exploring the intersection of media, tech, and digital ethics.
I’m trying to blend my academic work with real-world comms strategy and that has me thinking a lot about how hobbies (like skiing) and professional skills can align, especially as I explore new roles in comms and AI strategy.
#DigitalEthics #AIComms #JobSearch #MediaStrategy #Fediverse #SkiTech #CarveClean #SkiLife #Skiing
AIA HAb CeNc Hin R ChatGPT 4O v1.0

John Amato reveals a tense exchange between Tom Homan, Trump's border czar, and MSNBC's Jacob Soboroff. Homan's initial threat to arrest officials like Governor Newsom faded when confronted by Soboroff, who called out his stance. Homan insists legal guidelines apply to protests, further showcasing a MAGA tactic to undermine non-conservative voices. For the full breakdown, check out the article. https://crooksandliars.com/2025/06/tom-homan-arrest-newsom
#TomHoman #GovernorNewsom #MSNBC #JacobSoboroff #MAGA #MediaStrategy

ICYMI: CTV shifts force media strategy pivot as 9 in 10 homes connect TVs: FAST platforms gain significant ground amid subscription fatigue and economic concerns, new data shows. https://ppc.land/ctv-shifts-force-media-strategy-pivot-as-9-in-10-homes-connect-tvs/ #CTV #MediaStrategy #FASTPlatforms #Streaming #SubscriptionFatigue

ICYMI: CTV shifts force media strategy pivot as 9 in 10 homes connect TVs: FAST platforms gain significant ground amid subscription fatigue and economic concerns, new data shows. https://ppc.land/ctv-shifts-force-media-strategy-pivot-as-9-in-10-homes-connect-tvs/ #CTV #MediaStrategy #FAST #Streaming #DigitalMedia

CTV shifts force media strategy pivot as 9 in 10 homes connect TVs: FAST platforms gain significant ground amid subscription fatigue and economic concerns, new data shows. https://ppc.land/ctv-shifts-force-media-strategy-pivot-as-9-in-10-homes-connect-tvs/ #CTV #MediaStrategy #Streaming #FAST #SubscriptionFatigue

😂 Oh, the Guardian's secret sauce for thriving without a paywall: relentless pop-ups and guilt-inducing pleas for donations! Who needs a paywall when you can just bombard readers with a thousand reminders to cough up some cash? 💸👏
https://nymag.com/intelligencer/article/how-the-guardian-us-flourishes-without-a-paywall.html #Guardian #Secrets #PopUps #Donations #MediaStrategy #Humor #HackerNews #ngated

Content teams merge at ad tech publications to enhance industry coverage: Digital media publications combine editorial strengths to better address evolving needs of publishers and programmatic ecosystem. https://ppc.land/content-teams-merge-at-ad-tech-publications-to-enhance-industry-coverage/ #AdTech #DigitalMedia #ContentMarketing #ProgrammaticAdvertising #MediaStrategy

Developing a new EPK and speakers kit for #Promptcraft + hosting events this year

Looking for an #AIdesign #GenAI speaker related to #conceptdesign #workflows #mediastrategy #channelstrategy #metaverse #immersive #XR #AR #3D connected systems that mix the #generativeart & #creativetoots with #realtime & #interactive play for #conferences #events #summits #Television #talks

LMK if you're hosting this year & looking for a moderator, keynote speaker or guest host for a section of your event.