#mediaplanning — Public Fediverse posts

Game: The client hears the jargon long before the media plan: Sixteen terms, four groups of four. Today's grid reaches well outside programmatic, and one of the four groups is much harder to close than it looks. https://ppc.land/game-the-client-hears-the-jargon-long-before-the-media-plan/ #Marketing #MediaPlanning #Programmatic #DigitalMarketing #Advertising

FYI: Every era of this industry left a word in the media plan: Sixteen terms, four groups of four. One group rewards anyone who has hand-trafficked a campaign, and another is trickier than its four plain nouns suggest. https://ppc.land/every-era-left-a-word/ #MediaPlanning #CampaignManagement #DigitalMarketing #Advertising #PPC

Explaining market media study: A market media study surveys consumption and media use in one interview, letting planners define an audience by what it buys and then reach it by media title. https://ppc.land/market-media-study/ #MarketResearch #MediaPlanning #AudienceInsights #DigitalMarketing #ConsumerBehavior

Explaining market media study: A market media study surveys consumption and media use in one interview, letting planners define an audience by what it buys and then reach it by media title. https://ppc.land/market-media-study/ #MarketResearch #MediaPlanning #AudienceInsights #DigitalMarketing #ConsumerBehavior

Explaining market media study: A market media study surveys consumption and media use in one interview, letting planners define an audience by what it buys and then reach it by media title. https://ppc.land/market-media-study/ #MarketResearch #MediaPlanning #AudienceInsights #DigitalMarketing #ConsumerBehavior