#mediaplanning — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #mediaplanning, aggregated by home.social.
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FYI: Explaining co-viewing: Co-viewing is the presence of more than one person at a screen when an ad plays. Device-based counting misses it, so TV currencies estimate it with models. https://ppc.land/co-viewing/ #CoViewing #Advertising #DigitalMarketing #MediaPlanning #AudienceEngagement
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FYI: Explaining co-viewing: Co-viewing is the presence of more than one person at a screen when an ad plays. Device-based counting misses it, so TV currencies estimate it with models. https://ppc.land/co-viewing/ #CoViewing #Advertising #DigitalMarketing #MediaPlanning #AudienceEngagement
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FYI: Explaining co-viewing: Co-viewing is the presence of more than one person at a screen when an ad plays. Device-based counting misses it, so TV currencies estimate it with models. https://ppc.land/co-viewing/ #CoViewing #Advertising #DigitalMarketing #MediaPlanning #AudienceEngagement
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FYI: Explaining co-viewing: Co-viewing is the presence of more than one person at a screen when an ad plays. Device-based counting misses it, so TV currencies estimate it with models. https://ppc.land/co-viewing/ #CoViewing #Advertising #DigitalMarketing #MediaPlanning #AudienceEngagement
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Walmart's Scintilla API opens retail data to media partners: Walmart Data Ventures launches Scintilla Media Data Feed, giving agencies and tech partners scalable API access to 500 retail data elements for media planning. https://ppc.land/walmarts-scintilla-api-opens-retail-data-to-media-partners/ #Walmart #RetailData #API #DataAnalytics #MediaPlanning