#mediaplanning — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #mediaplanning, aggregated by home.social.
-
ICYMI: Explaining rate card: A rate card is a media owner's published price list for advertising inventory, stating cost by format, placement and daypart before any discount is negotiated. https://ppc.land/rate-card/ #Advertising #MediaPlanning #RateCard #MarketingStrategy #DigitalMarketing
-
ICYMI: VAB headlines 94% ad completion rate sourced from 2023 FreeWheel data: Marketers received the number on August 28 as a live planning benchmark. Completion is guaranteed by non-skippable formats, so what does 94% actually prove? https://ppc.land/vab-headlines-94-ad-completion-rate-sourced-from-2023-freewheel-data/ #Marketing #Advertising #AdCompletion #DigitalMarketing #MediaPlanning
-
Basis launches Compass: the DSP that turns a brief into a live campaign in minutes: Basis today launched Compass, an agentic AI tool that converts campaign briefs into omnichannel media plans in minutes, cutting planning time by up to 90%. https://ppc.land/basis-launches-compass-the-dsp-that-turns-a-brief-into-a-live-campaign-in-minutes/ #AI #DigitalMarketing #AdTech #MediaPlanning #CampaignManagement