#mediaplanning — Public Fediverse posts

FYI: Explaining co-viewing: Co-viewing is the presence of more than one person at a screen when an ad plays. Device-based counting misses it, so TV currencies estimate it with models. https://ppc.land/co-viewing/ #CoViewing #Advertising #DigitalMarketing #MediaPlanning #AudienceEngagement

FYI: Explaining co-viewing: Co-viewing is the presence of more than one person at a screen when an ad plays. Device-based counting misses it, so TV currencies estimate it with models. https://ppc.land/co-viewing/ #CoViewing #Advertising #DigitalMarketing #MediaPlanning #AudienceEngagement

FYI: Explaining co-viewing: Co-viewing is the presence of more than one person at a screen when an ad plays. Device-based counting misses it, so TV currencies estimate it with models. https://ppc.land/co-viewing/ #CoViewing #Advertising #DigitalMarketing #MediaPlanning #AudienceEngagement

FYI: Explaining co-viewing: Co-viewing is the presence of more than one person at a screen when an ad plays. Device-based counting misses it, so TV currencies estimate it with models. https://ppc.land/co-viewing/ #CoViewing #Advertising #DigitalMarketing #MediaPlanning #AudienceEngagement

Ho indicizzato le posizioni e misurato per ogni Radio lo scarto di ranking tra Totale e singolo device. Perché oggi dove ti ascoltano dice davvero che Radio sei.

#audiradio #radio #ascolti #aqh #radiodata #audienceinsights
#mediaresearch #mediaplanning #radiomarketing #radiocommerciale

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