#mediaplanning — Public Fediverse posts

Every era of this industry left a word in the media plan: Sixteen terms, four groups of four. One group rewards anyone who has hand-trafficked a campaign, and another is trickier than its four plain nouns suggest. https://ppc.land/every-era-left-a-word/ #MediaPlanning #DigitalMarketing #Advertising #CampaignManagement #PPC

ICYMI: Nobody agrees where the media budget actually stops: Sixteen terms, four groups of four. Today's grid crosses four departments that rarely share a meeting, and one group is tighter than it looks. https://ppc.land/where-the-media-budget-stops/ #MediaBudget #MarketingStrategy #PPC #DigitalMarketing #MediaPlanning

ICYMI: Nobody agrees where the media budget actually stops: Sixteen terms, four groups of four. Today's grid crosses four departments that rarely share a meeting, and one group is tighter than it looks. https://ppc.land/where-the-media-budget-stops/ #MediaBudget #MarketingStrategy #PPC #DigitalMarketing #MediaPlanning

ICYMI: Nobody agrees where the media budget actually stops: Sixteen terms, four groups of four. Today's grid crosses four departments that rarely share a meeting, and one group is tighter than it looks. https://ppc.land/where-the-media-budget-stops/ #MediaBudget #MarketingStrategy #PPC #DigitalMarketing #MediaPlanning

ICYMI: Nobody agrees where the media budget actually stops: Sixteen terms, four groups of four. Today's grid crosses four departments that rarely share a meeting, and one group is tighter than it looks. https://ppc.land/where-the-media-budget-stops/ #MediaBudget #MarketingStrategy #PPC #DigitalMarketing #MediaPlanning

FYI: xpln.ai and TVision team up to scale CTV attention data across channels: xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning. https://ppc.land/xpln-ai-and-tvision-team-up-to-scale-ctv-attention-data-across-channels/ #CTV #AttentionData #DigitalMarketing #MediaPlanning #CrossChannelMarketing