#mediaplanning — Public Fediverse posts

Explaining market media study: A market media study surveys consumption and media use in one interview, letting planners define an audience by what it buys and then reach it by media title. https://ppc.land/market-media-study/ #MarketResearch #MediaPlanning #AudienceInsights #DigitalMarketing #ConsumerBehavior

Explaining market media study: A market media study surveys consumption and media use in one interview, letting planners define an audience by what it buys and then reach it by media title. https://ppc.land/market-media-study/ #MarketResearch #MediaPlanning #AudienceInsights #DigitalMarketing #ConsumerBehavior

Explaining market media study: A market media study surveys consumption and media use in one interview, letting planners define an audience by what it buys and then reach it by media title. https://ppc.land/market-media-study/ #MarketResearch #MediaPlanning #AudienceInsights #DigitalMarketing #ConsumerBehavior

ICYMI: Every era of this industry left a word in the media plan: Sixteen terms, four groups of four. One group rewards anyone who has hand-trafficked a campaign, and another is trickier than its four plain nouns suggest. https://ppc.land/every-era-left-a-word/ #Marketing #MediaPlanning #PPC #Advertising #DigitalMarketing

ICYMI: Every era of this industry left a word in the media plan: Sixteen terms, four groups of four. One group rewards anyone who has hand-trafficked a campaign, and another is trickier than its four plain nouns suggest. https://ppc.land/every-era-left-a-word/ #Marketing #MediaPlanning #PPC #Advertising #DigitalMarketing

ICYMI: Every era of this industry left a word in the media plan: Sixteen terms, four groups of four. One group rewards anyone who has hand-trafficked a campaign, and another is trickier than its four plain nouns suggest. https://ppc.land/every-era-left-a-word/ #Marketing #MediaPlanning #PPC #Advertising #DigitalMarketing

ICYMI: Every era of this industry left a word in the media plan: Sixteen terms, four groups of four. One group rewards anyone who has hand-trafficked a campaign, and another is trickier than its four plain nouns suggest. https://ppc.land/every-era-left-a-word/ #Marketing #MediaPlanning #PPC #Advertising #DigitalMarketing

Every era of this industry left a word in the media plan: Sixteen terms, four groups of four. One group rewards anyone who has hand-trafficked a campaign, and another is trickier than its four plain nouns suggest. https://ppc.land/every-era-left-a-word/ #MediaPlanning #DigitalMarketing #Advertising #CampaignManagement #PPC

Every era of this industry left a word in the media plan: Sixteen terms, four groups of four. One group rewards anyone who has hand-trafficked a campaign, and another is trickier than its four plain nouns suggest. https://ppc.land/every-era-left-a-word/ #MediaPlanning #DigitalMarketing #Advertising #CampaignManagement #PPC

Every era of this industry left a word in the media plan: Sixteen terms, four groups of four. One group rewards anyone who has hand-trafficked a campaign, and another is trickier than its four plain nouns suggest. https://ppc.land/every-era-left-a-word/ #MediaPlanning #DigitalMarketing #Advertising #CampaignManagement #PPC

Every era of this industry left a word in the media plan: Sixteen terms, four groups of four. One group rewards anyone who has hand-trafficked a campaign, and another is trickier than its four plain nouns suggest. https://ppc.land/every-era-left-a-word/ #MediaPlanning #DigitalMarketing #Advertising #CampaignManagement #PPC

ICYMI: Nobody agrees where the media budget actually stops: Sixteen terms, four groups of four. Today's grid crosses four departments that rarely share a meeting, and one group is tighter than it looks. https://ppc.land/where-the-media-budget-stops/ #MediaBudget #MarketingStrategy #PPC #DigitalMarketing #MediaPlanning

FYI: Explaining co-viewing: Co-viewing is the presence of more than one person at a screen when an ad plays. Device-based counting misses it, so TV currencies estimate it with models. https://ppc.land/co-viewing/ #CoViewing #Advertising #DigitalMarketing #MediaPlanning #AudienceEngagement

ICYMI: Explaining rate card: A rate card is a media owner's published price list for advertising inventory, stating cost by format, placement and daypart before any discount is negotiated. https://ppc.land/rate-card/ #Advertising #MediaPlanning #RateCard #MarketingStrategy #DigitalMarketing

ICYMI: VAB headlines 94% ad completion rate sourced from 2023 FreeWheel data: Marketers received the number on August 28 as a live planning benchmark. Completion is guaranteed by non-skippable formats, so what does 94% actually prove? https://ppc.land/vab-headlines-94-ad-completion-rate-sourced-from-2023-freewheel-data/ #Marketing #Advertising #AdCompletion #DigitalMarketing #MediaPlanning

Displayce launches agentic DOOH agents via MCP at Cannes Lions 2026: Displayce unveils three AI agents via MCP at Cannes Lions 2026, automating DOOH media planning, campaign analysis, and sales presentations from brief to report. https://ppc.land/displayce-launches-agentic-dooh-agents-via-mcp-at-cannes-lions-2026/ #CannesLions2026 #DOOH #DigitalOutOfHome #AI #MediaPlanning

Walmart's Scintilla API opens retail data to media partners: Walmart Data Ventures launches Scintilla Media Data Feed, giving agencies and tech partners scalable API access to 500 retail data elements for media planning. https://ppc.land/walmarts-scintilla-api-opens-retail-data-to-media-partners/ #Walmart #RetailData #API #DataAnalytics #MediaPlanning

FYI: xpln.ai and TVision team up to scale CTV attention data across channels: xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning. https://ppc.land/xpln-ai-and-tvision-team-up-to-scale-ctv-attention-data-across-channels/ #CTV #AttentionData #DigitalMarketing #MediaPlanning #CrossChannelMarketing

Basis launches Compass: the DSP that turns a brief into a live campaign in minutes: Basis today launched Compass, an agentic AI tool that converts campaign briefs into omnichannel media plans in minutes, cutting planning time by up to 90%. https://ppc.land/basis-launches-compass-the-dsp-that-turns-a-brief-into-a-live-campaign-in-minutes/ #AI #DigitalMarketing #AdTech #MediaPlanning #CampaignManagement

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#audiradio #radio #ascolti #aqh #radiodata #audienceinsights
#mediaresearch #mediaplanning #radiomarketing #radiocommerciale

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LG Ad Solutions introduces AI platform for CTV advertising operations: LG Ad Solutions launched Agentiv on October 30, integrating over 20 AI agents for media planning and data collaboration in Connected TV advertising workflows. https://ppc.land/lg-ad-solutions-introduces-ai-platform-for-ctv-advertising-operations/ #CTV #Advertising #AIAgents #MediaPlanning #DigitalMarketing

RT de Thierry Herrant :

Comme un petit problème d’inadéquation du support au message…#mediaplanning