#mediaplanning — Public Fediverse posts

Five audio platforms gain Comscore transcript-level ad targeting: Weekly podcast listening hits 45% among 25-34s while Proximic classifiers reach Spotify, SiriusXM, Triton, Acast and Libsyn. Will audio ad budgets now follow? https://ppc.land/five-audio-platforms-gain-comscore-transcript-level-ad-targeting/ #AudioMarketing #Podcasting #AdTech #DigitalAdvertising #MediaPlanning

Displayce launches agentic DOOH agents via MCP at Cannes Lions 2026: Displayce unveils three AI agents via MCP at Cannes Lions 2026, automating DOOH media planning, campaign analysis, and sales presentations from brief to report. https://ppc.land/displayce-launches-agentic-dooh-agents-via-mcp-at-cannes-lions-2026/ #CannesLions2026 #DOOH #DigitalOutOfHome #AI #MediaPlanning

Displayce launches agentic DOOH agents via MCP at Cannes Lions 2026: Displayce unveils three AI agents via MCP at Cannes Lions 2026, automating DOOH media planning, campaign analysis, and sales presentations from brief to report. https://ppc.land/displayce-launches-agentic-dooh-agents-via-mcp-at-cannes-lions-2026/ #CannesLions2026 #DOOH #DigitalOutOfHome #AI #MediaPlanning

FYI: Walmart's Scintilla API opens retail data to media partners: Walmart Data Ventures launches Scintilla Media Data Feed, giving agencies and tech partners scalable API access to 500 retail data elements for media planning. https://ppc.land/walmarts-scintilla-api-opens-retail-data-to-media-partners/ #Walmart #RetailData #MediaPlanning #APIAccess #DataPartners

ICYMI: Walmart's Scintilla API opens retail data to media partners: Walmart Data Ventures launches Scintilla Media Data Feed, giving agencies and tech partners scalable API access to 500 retail data elements for media planning. https://ppc.land/walmarts-scintilla-api-opens-retail-data-to-media-partners/ #Walmart #RetailTechnology #DataAPI #MediaPlanning #TechPartners

Walmart's Scintilla API opens retail data to media partners: Walmart Data Ventures launches Scintilla Media Data Feed, giving agencies and tech partners scalable API access to 500 retail data elements for media planning. https://ppc.land/walmarts-scintilla-api-opens-retail-data-to-media-partners/ #Walmart #RetailData #API #DataAnalytics #MediaPlanning

Walmart's Scintilla API opens retail data to media partners: Walmart Data Ventures launches Scintilla Media Data Feed, giving agencies and tech partners scalable API access to 500 retail data elements for media planning. https://ppc.land/walmarts-scintilla-api-opens-retail-data-to-media-partners/ #Walmart #RetailData #API #DataAnalytics #MediaPlanning

FYI: Nielsen plugs Triton Digital's podcast data into its planning tool: Nielsen integrates Triton Digital's Podcast Metrics Demos+ into Nielsen Media Impact, giving planners podcast audience data inside a cross-media planning tool. https://ppc.land/nielsen-plugs-triton-digitals-podcast-data-into-its-planning-tool/ #Nielsen #PodcastMarketing #DigitalMedia #PodcastMetrics #MediaPlanning

Nielsen plugs Triton Digital's podcast data into its planning tool: Nielsen integrates Triton Digital's Podcast Metrics Demos+ into Nielsen Media Impact, giving planners podcast audience data inside a cross-media planning tool. https://ppc.land/nielsen-plugs-triton-digitals-podcast-data-into-its-planning-tool/ #Nielsen #TritonDigital #PodcastMetrics #Podcasting #MediaPlanning

FYI: xpln.ai and TVision team up to scale CTV attention data across channels: xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning. https://ppc.land/xpln-ai-and-tvision-team-up-to-scale-ctv-attention-data-across-channels/ #CTV #AttentionData #DigitalMarketing #MediaPlanning #CrossChannelMarketing

FYI: xpln.ai and TVision team up to scale CTV attention data across channels: xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning. https://ppc.land/xpln-ai-and-tvision-team-up-to-scale-ctv-attention-data-across-channels/ #CTV #AttentionData #DigitalMarketing #MediaPlanning #CrossChannelMarketing

ICYMI: xpln.ai and TVision team up to scale CTV attention data across channels: xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning. https://ppc.land/xpln-ai-and-tvision-team-up-to-scale-ctv-attention-data-across-channels/ #CTV #AttentionData #MediaPlanning #CampaignOptimization #MarketingTechnology

xpln.ai and TVision team up to scale CTV attention data across channels: xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning. https://ppc.land/xpln-ai-and-tvision-team-up-to-scale-ctv-attention-data-across-channels/ #CTV #MediaPlanning #PredictiveModeling #CrossChannelMarketing #DigitalAdvertising

Basis launches Compass: the DSP that turns a brief into a live campaign in minutes: Basis today launched Compass, an agentic AI tool that converts campaign briefs into omnichannel media plans in minutes, cutting planning time by up to 90%. https://ppc.land/basis-launches-compass-the-dsp-that-turns-a-brief-into-a-live-campaign-in-minutes/ #AI #DigitalMarketing #AdTech #MediaPlanning #CampaignManagement

Basis launches Compass: the DSP that turns a brief into a live campaign in minutes: Basis today launched Compass, an agentic AI tool that converts campaign briefs into omnichannel media plans in minutes, cutting planning time by up to 90%. https://ppc.land/basis-launches-compass-the-dsp-that-turns-a-brief-into-a-live-campaign-in-minutes/ #AI #DigitalMarketing #AdTech #MediaPlanning #CampaignManagement

ICYMI: 651 million tickets: what the 2025 box office really tells marketers: The People Platform's 2025 cinema report shows 651M tickets sold, a 9% rise driven by attendance not price - key data for audience targeting and media planning. https://ppc.land/651-million-tickets-what-the-2025-box-office-really-tells-marketers/ #BoxOffice #CinemaReport #AudienceTargeting #MediaPlanning #FilmIndustry

651 million tickets: what the 2025 box office really tells marketers: The People Platform's 2025 cinema report shows 651M tickets sold, a 9% rise driven by attendance not price - key data for audience targeting and media planning. https://ppc.land/651-million-tickets-what-the-2025-box-office-really-tells-marketers/ #BoxOffice #CinemaTrends #MarketingInsights #AudienceTargeting #MediaPlanning

Fresh from the toilet bowl #mediabuying #mediaplanning Wer braucht das schon 🙈😂💩

Ho indicizzato le posizioni e misurato per ogni Radio lo scarto di ranking tra Totale e singolo device. Perché oggi dove ti ascoltano dice davvero che Radio sei.

#audiradio #radio #ascolti #aqh #radiodata #audienceinsights
#mediaresearch #mediaplanning #radiomarketing #radiocommerciale

⬇️ ⬇️📻 📻 Articolo per soli abbonati PRO ACCESS del blog www.astorri.it.

https://www.astorri.it/dimmi-dove-ti-ascoltano-e-ti-diro.../

⬇️ ⬇️ 🏆 🏆 Entra
#NelCuoreDellaRadio. Clicca qui per l'abbonamento.

https://www.astorri.it/plans/iscrizione-a-pro-access/

Ho indicizzato le posizioni e misurato per ogni Radio lo scarto di ranking tra Totale e singolo device. Perché oggi dove ti ascoltano dice davvero che Radio sei.

#audiradio #radio #ascolti #aqh #radiodata #audienceinsights
#mediaresearch #mediaplanning #radiomarketing #radiocommerciale

⬇️ ⬇️📻 📻 Articolo per soli abbonati PRO ACCESS del blog www.astorri.it.

https://www.astorri.it/dimmi-dove-ti-ascoltano-e-ti-diro.../

⬇️ ⬇️ 🏆 🏆 Entra
#NelCuoreDellaRadio. Clicca qui per l'abbonamento.

https://www.astorri.it/plans/iscrizione-a-pro-access/

LG Ad Solutions introduces AI platform for CTV advertising operations: LG Ad Solutions launched Agentiv on October 30, integrating over 20 AI agents for media planning and data collaboration in Connected TV advertising workflows. https://ppc.land/lg-ad-solutions-introduces-ai-platform-for-ctv-advertising-operations/ #CTV #Advertising #AIAgents #MediaPlanning #DigitalMarketing

#Reckitt has deployed a suite of #AIpowered #marketingagents to over 500 #marketers across four markets, with plans to double by year-end. The platform, built in partnership with Empathy Lab, includes 10 integrated tools for #brandstrategy, #mediaplanning, and #performancemonitoring. While not fully autonomous, the agents are already generating insights 40% faster and improving innovation concept testing. https://www.thedrum.com/news/2025/08/01/not-pilot-lessons-reckitt-s-global-rollout-agentic-ai?eicker.marketing #performance #marketing #analytics

RT de Thierry Herrant :

Comme un petit problème d’inadéquation du support au message…#mediaplanning