#mediabuyers — Public Fediverse posts

43% of retail media buyers say they underuse in-store media, IAB finds: Inventory scale ranks in the top three for 59% of 100 US decision-makers, ahead of measurement and CPM. Who owns the channel may decide where the budgets go. https://ppc.land/43-of-retail-media-buyers-say-they-underuse-in-store-media-iab-finds/ #RetailMedia #InStoreAdvertising #MediaBuyers #DigitalMarketing #MarketingStrategy

VIOOH gains 7.7 billion monthly US impressions in Screenverse deal: Media buyers get 38,000 screens across New York, Chicago and Philadelphia. Screenverse operates 140,000 in total, leaving most of its network still off VIOOH. https://ppc.land/viooh-gains-7-7-billion-monthly-us-impressions-in-screenverse-deal/ #VIOOH #Screenverse #DigitalAdvertising #MediaBuyers #DOOH

ICYMI: New Google Analytics report shows which non-Google campaigns lack cost data: Coverage rate and a three-value join status reach media buyers on August 10, covering Meta, TikTok, Snap, Pinterest and Reddit uploads. What makes a join fail? https://ppc.land/new-google-analytics-report-shows-which-non-google-campaigns-lack-cost-data/ #GoogleAnalytics #DigitalMarketing #PPC #MediaBuyers #SocialMedia

ICYMI: Mozilla rates Stardust 2 of 10 over symptom data sent to third parties: Euki scored 10 of 10 for keeping logs on the device, while Period Calendar fed AdMob and DoubleClick from the first open. What does that leave media buyers? https://ppc.land/mozilla-rates-stardust-2-of-10-over-symptom-data-sent-to-third-parties/ #Mozilla #Stardust #DataPrivacy #AdTech #MediaBuyers

Nielsen alters seven TV currency metrics, forcing buyers to re-check August: Buyers and sellers face shifted audience estimates across six datastreams; preview data runs all summer before the recut numbers set fall transaction terms. https://ppc.land/nielsen-alters-seven-tv-currency-metrics-forcing-buyers-to-re-check-august/ #Nielsen #TVMetrics #Advertising #MediaBuyers #AudienceEstimates

FYI: Nielsen closes Italy's four-screen measurement gap with YouTube deduplication: Nielsen today added linear TV to YouTube ad deduplication in Italy, giving media buyers deduplicated reach across all four screens for the first time in Italy. https://ppc.land/nielsen-closes-italys-four-screen-measurement-gap-with-youtube-deduplication/ #Nielsen #YouTube #DigitalMarketing #Advertising #MediaBuyers

ICYMI: Nielsen closes Italy's four-screen measurement gap with YouTube deduplication: Nielsen today added linear TV to YouTube ad deduplication in Italy, giving media buyers deduplicated reach across all four screens for the first time in Italy. https://ppc.land/nielsen-closes-italys-four-screen-measurement-gap-with-youtube-deduplication/ #Nielsen #YouTube #FourScreenMeasurement #AdDeduplication #MediaBuyers

FYI: Nexxen's CTV home screen bet is paying off - Q1 2026 results: Nexxen Q1 2026: CTV home screen, ACR data, and nexAI drive record programmatic revenue of $81.9M - what media buyers need to know about the platform shift. https://ppc.land/nexxens-ctv-home-screen-bet-is-paying-off-q1-2026-results/ #Nexxen #CTV #ProgrammaticAdvertising #MediaBuyers #DigitalMarketing

FYI: YouTube is about to own the Oscars, and that changes everything for ad buyers: YouTube will replace ABC as the exclusive Oscars broadcaster from 2029. The 98th ceremony showed what the shift means for media buyers as CTV ad spend doubles. https://ppc.land/youtube-is-about-to-own-the-oscars-and-that-changes-everything-for-ad-buyers/ #YouTube #Oscars2029 #MediaBuyers #CTV #Advertising

IAB Europe releases retail media best practice guides: IAB Europe publishes comprehensive frameworks for buyers and networks to optimize retail media campaign performance across European markets. https://ppc.land/iab-europe-releases-retail-media-best-practice-guides/ #RetailMedia #IABEurope #MarketingStrategies #DigitalMarketing #MediaBuyers

Unlock Your Earning Potential with Helium 10 Affiliate Program!

https://social.outsourcedmath.com/display/9b1e8f93-1066-8a33-dab8-ae4738587924

On today’s show (releases at 4pm PT):
🔹 #Reddit gains momentum with #mediabuyers
🔹 #TikTok adds some welcome call-to-action #ads
🔹 Sweating the #thirdparty data thing? You're not alone
🔹 #Twitter gets 4,000 characters, at a price
🔹 #Your #ValentinesDay campaign might just bomb
🔹 Buy #YouTube ads by the hour
🔹 #Google winds down playable #podcast search results
🔹 Oops! Google's #Bard #ChatGPT clone makes an embarrassing mistake
https://todayindigital.com/

#digitalmarketing #metaads #facebookads