#marketingmeasurement — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #marketingmeasurement, aggregated by home.social.
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ICYMI: LiveRamp and Akkio team up to bring conversational AI into marketing measurement: LiveRamp and Akkio partnered on April 7, 2026, to embed Akkio's AI chat engine into LiveRamp's measurement reports, enabling natural-language data queries for marketers. https://ppc.land/liveramp-and-akkio-team-up-to-bring-conversational-ai-into-marketing-measurement/ #LiveRamp #Akkio #ConversationalAI #MarketingMeasurement #DataAnalytics
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ICYMI: Meta's Robyn: who really benefits when a platform builds your MMM?: Meta's open-source Robyn MMM tool promises democratised measurement, but its growing adoption raises questions about platform influence over advertising budget decisions. https://ppc.land/metas-robyn-who-really-benefits-when-a-platform-builds-your-mmm/ #Meta #RobynMMM #MarketingMeasurement #DigitalAdvertising #OpenSource