#liveramp — Public Fediverse posts

FYI: LiveRamp faces August 17 vote on Publicis buyout at $38.50 a share: Revenue hit $214 million and buybacks stopped as merger terms now bind the identity vendor marketers rely on. Closing is still set for before the end of 2026. https://ppc.land/liveramp-faces-august-17-vote-on-publicis-buyout-at-38-50-a-share/ #LiveRamp #Publicis #merger #buyout #marketing

ICYMI: LiveRamp faces August 17 vote on Publicis buyout at $38.50 a share: Revenue hit $214 million and buybacks stopped as merger terms now bind the identity vendor marketers rely on. Closing is still set for before the end of 2026. https://ppc.land/liveramp-faces-august-17-vote-on-publicis-buyout-at-38-50-a-share/ #LiveRamp #Publicis #Buyout #MergersAndAcquisitions #Marketing

LiveRamp faces August 17 vote on Publicis buyout at $38.50 a share: Revenue hit $214 million and buybacks stopped as merger terms now bind the identity vendor marketers rely on. Closing is still set for before the end of 2026. https://ppc.land/liveramp-faces-august-17-vote-on-publicis-buyout-at-38-50-a-share/ #LiveRamp #Publicis #buyout #merger #marketing

ICYMI: Brand marketers gain de-duplicated Meta measurement in LiveRamp clean room: Meta becomes a reporting source alongside CTV, programmatic, social and audio, with Hill's Pet Nutrition an early user. The Publicis deal now clouds neutrality. https://ppc.land/brand-marketers-gain-de-duplicated-meta-measurement-in-liveramp-clean-room/ #BrandMarketing #MetaMeasurement #LiveRamp #ProgrammaticAdvertising #CTV

Brand marketers gain de-duplicated Meta measurement in LiveRamp clean room: Meta becomes a reporting source alongside CTV, programmatic, social and audio, with Hill's Pet Nutrition an early user. The Publicis deal now clouds neutrality. https://ppc.land/brand-marketers-gain-de-duplicated-meta-measurement-in-liveramp-clean-room/ #BrandMarketing #MetaMeasurement #LiveRamp #DigitalMarketing #Programmatic

Brand marketers gain de-duplicated Meta measurement in LiveRamp clean room: Meta becomes a reporting source alongside CTV, programmatic, social and audio, with Hill's Pet Nutrition an early user. The Publicis deal now clouds neutrality. https://ppc.land/brand-marketers-gain-de-duplicated-meta-measurement-in-liveramp-clean-room/ #BrandMarketing #MetaMeasurement #LiveRamp #DigitalMarketing #Programmatic

ICYMI: Meta, Amazon, LiveRamp: brand control cracks open at Cannes Lions 2026: Meta's auto-enrollment row, Amazon's iHeart streaming deal, the Publicis-LiveRamp identity fallout, and a swift Google spam update close Cannes Lions 2026. https://ppc.land/meta-amazon-liveramp-brand-control-cracks-open-at-cannes-lions-2026/ #CannesLions2026 #Meta #Amazon #LiveRamp #DigitalMarketing

ICYMI: Meta, Amazon, LiveRamp: brand control cracks open at Cannes Lions 2026: Meta's auto-enrollment row, Amazon's iHeart streaming deal, the Publicis-LiveRamp identity fallout, and a swift Google spam update close Cannes Lions 2026. https://ppc.land/meta-amazon-liveramp-brand-control-cracks-open-at-cannes-lions-2026/ #CannesLions2026 #Meta #Amazon #LiveRamp #DigitalMarketing

FYI: LiveRamp opens its agent network to outside builders with new LAB program: LiveRamp today opened its platform to partner-built AI agents through the new LAB program, covering planning, activation, measurement, and data transformation. https://ppc.land/liveramp-opens-its-agent-network-to-outside-builders-with-new-lab-program/ #LiveRamp #AI #MarketingTech #DataTransformation #AdTech

FYI: LiveRamp opens its agent network to outside builders with new LAB program: LiveRamp today opened its platform to partner-built AI agents through the new LAB program, covering planning, activation, measurement, and data transformation. https://ppc.land/liveramp-opens-its-agent-network-to-outside-builders-with-new-lab-program/ #LiveRamp #AI #MarketingTech #DataTransformation #AdTech

ICYMI: LiveRamp opens its agent network to outside builders with new LAB program: LiveRamp today opened its platform to partner-built AI agents through the new LAB program, covering planning, activation, measurement, and data transformation. https://ppc.land/liveramp-opens-its-agent-network-to-outside-builders-with-new-lab-program/ #LiveRamp #AI #Marketing #DataTransformation #DigitalMarketing

ICYMI: LiveRamp opens its agent network to outside builders with new LAB program: LiveRamp today opened its platform to partner-built AI agents through the new LAB program, covering planning, activation, measurement, and data transformation. https://ppc.land/liveramp-opens-its-agent-network-to-outside-builders-with-new-lab-program/ #LiveRamp #AI #Marketing #DataTransformation #DigitalMarketing

FYI: LiveRamp CAPI Hub now connects ChatGPT ads - here's what it measures: LiveRamp today connected its Conversions API Hub to OpenAI ChatGPT, giving marketers server-side conversion measurement across ChatGPT ad campaigns globally. https://ppc.land/liveramp-capi-hub-now-connects-chatgpt-ads-heres-what-it-measures/ #LiveRamp #CAPIHub #ChatGPT #AdTech #DigitalMarketing

FYI: LiveRamp CAPI Hub now connects ChatGPT ads - here's what it measures: LiveRamp today connected its Conversions API Hub to OpenAI ChatGPT, giving marketers server-side conversion measurement across ChatGPT ad campaigns globally. https://ppc.land/liveramp-capi-hub-now-connects-chatgpt-ads-heres-what-it-measures/ #LiveRamp #CAPIHub #ChatGPT #AdTech #DigitalMarketing

FYI: LiveRamp-Publicis deal: what the SEC filing reveals about data, equity, and neutrality: LiveRamp's SEC employee FAQ filed June 2, 2026 details the $38.50-per-share Publicis acquisition, governance commitments, TEE protections, and identity neutrality pledges. https://ppc.land/liveramp-publicis-deal-what-the-sec-filing-reveals-about-data-equity-and-neutrality/ #LiveRamp #Publicis #SECFiling #DataPrivacy #Equity

ICYMI: LiveRamp-Publicis deal: what the SEC filing reveals about data, equity, and neutrality: LiveRamp's SEC employee FAQ filed June 2, 2026 details the $38.50-per-share Publicis acquisition, governance commitments, TEE protections, and identity neutrality pledges. https://ppc.land/liveramp-publicis-deal-what-the-sec-filing-reveals-about-data-equity-and-neutrality/ #LiveRamp #Publicis #SECfiling #DataPrivacy #Equity

LiveRamp-Publicis deal: what the SEC filing reveals about data, equity, and neutrality: LiveRamp's SEC employee FAQ filed June 2, 2026 details the $38.50-per-share Publicis acquisition, governance commitments, TEE protections, and identity neutrality pledges. https://ppc.land/liveramp-publicis-deal-what-the-sec-filing-reveals-about-data-equity-and-neutrality/ #LiveRamp #Publicis #SECFiling #DataPrivacy #Equity

FYI: GML 2026 and Publicis-LiveRamp reshape ad industry in four days: Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026. https://ppc.land/gml-2026-and-publicis-liveramp-reshape-ad-industry-in-four-days/ #GML2026 #Publicis #LiveRamp #AdIndustry #GoogleMarketingLive

GML 2026 and Publicis-LiveRamp reshape ad industry in four days: Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026. https://ppc.land/gml-2026-and-publicis-liveramp-reshape-ad-industry-in-four-days/ #Advertising #GoogleMarketingLive #Publicis #LiveRamp #AdIndustry

FYI: Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataStrategy #DigitalMarketing

FYI: Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataStrategy #DigitalMarketing

ICYMI: Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataCollaboration #TechAcquisition

Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataCollaboration #DigitalMarketing

Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataCollaboration #DigitalMarketing

ICYMI: LiveRamp adds NVIDIA GPU infrastructure to its clean rooms: LiveRamp integrates NVIDIA AI infrastructure into clean rooms, delivering up to 15x faster model training and inference for brands and AI partners globally. https://ppc.land/liveramp-adds-nvidia-gpu-infrastructure-to-its-clean-rooms/ #LiveRamp #NVIDIA #AI #MachineLearning #DataScience

ICYMI: LiveRamp adds NVIDIA GPU infrastructure to its clean rooms: LiveRamp integrates NVIDIA AI infrastructure into clean rooms, delivering up to 15x faster model training and inference for brands and AI partners globally. https://ppc.land/liveramp-adds-nvidia-gpu-infrastructure-to-its-clean-rooms/ #LiveRamp #NVIDIA #AI #MachineLearning #DataScience

LiveRamp adds NVIDIA GPU infrastructure to its clean rooms: LiveRamp integrates NVIDIA AI infrastructure into clean rooms, delivering up to 15x faster model training and inference for brands and AI partners globally. https://ppc.land/liveramp-adds-nvidia-gpu-infrastructure-to-its-clean-rooms/ #LiveRamp #NVIDIA #AI #MachineLearning #DataInfrastructure

LiveRamp adds NVIDIA GPU infrastructure to its clean rooms: LiveRamp integrates NVIDIA AI infrastructure into clean rooms, delivering up to 15x faster model training and inference for brands and AI partners globally. https://ppc.land/liveramp-adds-nvidia-gpu-infrastructure-to-its-clean-rooms/ #LiveRamp #NVIDIA #AI #MachineLearning #DataInfrastructure

DIRECTV becomes first MVPD to plug into LiveRamp's CAPI Hub: DIRECTV Advertising on April 16 became the first MVPD to join LiveRamp's CAPI Hub, enabling real-time conversion signals across its premium CTV ad inventory. https://ppc.land/directv-becomes-first-mvpd-to-plug-into-liveramps-capi-hub/ #DIRECTV #CAPIHub #LiveRamp #Advertising #CTV

FYI: LiveRamp and Akkio team up to bring conversational AI into marketing measurement: LiveRamp and Akkio partnered on April 7, 2026, to embed Akkio's AI chat engine into LiveRamp's measurement reports, enabling natural-language data queries for marketers. https://ppc.land/liveramp-and-akkio-team-up-to-bring-conversational-ai-into-marketing-measurement/ #Marketing #AI #ConversationalAI #LiveRamp #Akkio

FYI: LiveRamp and Akkio team up to bring conversational AI into marketing measurement: LiveRamp and Akkio partnered on April 7, 2026, to embed Akkio's AI chat engine into LiveRamp's measurement reports, enabling natural-language data queries for marketers. https://ppc.land/liveramp-and-akkio-team-up-to-bring-conversational-ai-into-marketing-measurement/ #Marketing #AI #ConversationalAI #LiveRamp #Akkio

ICYMI: LiveRamp and Akkio team up to bring conversational AI into marketing measurement: LiveRamp and Akkio partnered on April 7, 2026, to embed Akkio's AI chat engine into LiveRamp's measurement reports, enabling natural-language data queries for marketers. https://ppc.land/liveramp-and-akkio-team-up-to-bring-conversational-ai-into-marketing-measurement/ #LiveRamp #Akkio #ConversationalAI #MarketingMeasurement #DataAnalytics

ICYMI: LiveRamp and Akkio team up to bring conversational AI into marketing measurement: LiveRamp and Akkio partnered on April 7, 2026, to embed Akkio's AI chat engine into LiveRamp's measurement reports, enabling natural-language data queries for marketers. https://ppc.land/liveramp-and-akkio-team-up-to-bring-conversational-ai-into-marketing-measurement/ #LiveRamp #Akkio #ConversationalAI #MarketingMeasurement #DataAnalytics

FYI: LiveRamp deploys live AI agents for audience building and cross-media measurement: LiveRamp today launches agentic AI upgrades enabling autonomous agents to build audiences, measure cross-media performance, and optimize ad spend with governed data access. https://ppc.land/liveramp-deploys-live-ai-agents-for-audience-building-and-cross-media-measurement/ #LiveRamp #ArtificialIntelligence #AIAgents #AudienceBuilding #CrossMedia

FYI: LiveRamp deploys live AI agents for audience building and cross-media measurement: LiveRamp today launches agentic AI upgrades enabling autonomous agents to build audiences, measure cross-media performance, and optimize ad spend with governed data access. https://ppc.land/liveramp-deploys-live-ai-agents-for-audience-building-and-cross-media-measurement/ #LiveRamp #ArtificialIntelligence #AIAgents #AudienceBuilding #CrossMedia

LiveRamp deploys live AI agents for audience building and cross-media measurement: LiveRamp today launches agentic AI upgrades enabling autonomous agents to build audiences, measure cross-media performance, and optimize ad spend with governed data access. https://ppc.land/liveramp-deploys-live-ai-agents-for-audience-building-and-cross-media-measurement/ #LiveRamp #AI #AudienceBuilding #CrossMedia #AdTech

The Adtech industry has learned to dodge protections against cookie tracking.

Our investigation into the Adtech company, LiveRamp, showed that they use the contact details you enter into a site as proxy trackers to identify what you do online.

Read more ⬇️

https://www.openrightsgroup.org/press-releases/org-complaint-liveramp-adtech/

#adtech #dataprotection #gdpr #privacy #advertising #StopStalkerAds #ukpolitics #ukpol #liveramp

The Adtech industry has learned to dodge protections against cookie tracking.

Our investigation into the Adtech company, LiveRamp, showed that they use the contact details you enter into a site as proxy trackers to identify what you do online.

Read more ⬇️

https://www.openrightsgroup.org/press-releases/org-complaint-liveramp-adtech/

#adtech #dataprotection #gdpr #privacy #advertising #StopStalkerAds #ukpolitics #ukpol #liveramp

lol some dumbass holding co. is going to pay $2B for #LiveRamp right before their database gets clobbered by #DROP and upcoming DROP clone laws in other states, aren't they?

https://www.adexchanger.com/content-studio/why-political-advertisers-cant-afford-unverified-reach-in-2026/

lol some dumbass holding co. is going to pay $2B for #LiveRamp right before their database gets clobbered by #DROP and upcoming DROP clone laws in other states, aren't they?

https://www.adexchanger.com/content-studio/why-political-advertisers-cant-afford-unverified-reach-in-2026/

Uber wie, gdzie jesz i dokąd jedziesz. Teraz sprzeda tę wiedzę reklamodawcom

Uber przestaje być tylko pośrednikiem w zamawianiu taksówek i jedzenia. Firma oficjalnie wchodzi głębiej w rynek handlu danymi.

Nowa platforma „Uber Intelligence” pozwoli marketerom zaglądać w zwyczaje użytkowników, by serwować im precyzyjnie wycelowane reklamy.

Zgodnie z raportem Business Insidera (amerykańskiego), Uber uruchamia nowy dział reklamowy, którego zadaniem jest monetyzacja ogromnych zbiorów danych o naszych podróżach i zamówieniach kulinarnych. Choć firma zapewnia, że dane będą „technicznie anonimowe” (przetwarzane przez platformę LiveRamp), mechanizm ma pozwolić reklamodawcom na łączenie ich własnych baz klientów z danymi Ubera.

Mit anonimowości w erze Big Data

Eksperci od prywatności od lat ostrzegają, że w przypadku danych o lokalizacji pełna anonimizacja jest w praktyce fikcją. Nawet po usunięciu imienia i nazwiska, unikalny wzorzec przemieszczania się działa jak cyfrowy odcisk palca. Wystarczą zaledwie cztery punkty czasoprzestrzenne (np. regularne kursy rano z konkretnego adresu A i powroty wieczorem spod adresu B), aby z ogromnym prawdopodobieństwem zidentyfikować konkretną osobę – w końcu tylko Ty sypiasz w swoim domu i pracujesz przy swoim biurku.

Gdy dodamy do tego mechanizmy oferowane przez partnerów takich jak LiveRamp, które służą właśnie do bezpiecznego „łączenia” baz danych Ubera z zewnętrznymi rejestrami klientów, okazuje się, że „anonimowy pasażer” błyskawicznie odzyskuje tożsamość w oczach algorytmów reklamowych. Czy może inaczej: imię i nazwisko nie jest algorytmom do niczego potrzebne, ważniejsze są zwyczaje, potrzeby i nawyki danego konsumenta.

Pokaż mi co jesz, a powiem ci, co kupisz

Cel jest jasny. Chodzi o stworzenie profilu konsumenta opartego na jego realnych zachowaniach w świecie fizycznym. Przykładowo, sieć hoteli będzie mogła sprawdzić, jakie restauracje odwiedzają pasażerowie Ubera w danej okolicy, by nawiązać z nimi partnerstwa.

Jeszcze bardziej inwazyjnie brzmią plany bezpośredniego targetowania. Uber chce identyfikować np. osoby często podróżujące służbowo („heavy business travelers”) i zalewać je reklamami w aplikacji lub w pojeździe podczas drogi na lotnisko.

Maszynka do robienia pieniędzy

Dla Ubera to żyła złota. Dział reklamowy firmy jest na dobrej drodze, by wygenerować 1,5 miliarda dolarów przychodu w tym roku – i to jeszcze przed wdrożeniem nowych, bardziej agresywnych narzędzi algorytmicznych. Dzieje się to w czasie, gdy ceny przejazdów dla konsumentów rosną średnio o 18 proc. rocznie od 2018 roku.

Warto zaznaczyć, że w Unii Europejskiej, chronionej przez RODO (GDPR), wdrożenie tak głębokiego profilowania reklamowego napotka na znacznie większe bariery prawne niż w USA. Europejscy użytkownicy mogą spodziewać się, że Uber będzie musiał poprosić o dodatkowe zgody, zanim ich historia przejazdów trafi na giełdę reklamową. Niemniej, jak wspomnieliśmy, Uber może w Europie próbować przekonać unijnych legislatorów mirażem anonimizacji danych, który w przypadku korzystania z lokalizacji danego użytkownika (niezbędnej przecież do świadczenia przez Ubera usług) nie zapewni nam prywatności i nie ochroni przed zalewem reklam, które będą precyzyjnie wymierzone w nasze potrzeby.

Szef Ubera nie ma wątpliwości. „Chiny absolutnie wygrywają wyścig o auta elektryczne”

#LiveRamp #news #prywatność #reklamyWUberze #RODO #sprzedażDanych #uber #UberEats #UberIntelligence

LiveRamp donates User Context Protocol to IAB Tech Lab for agentic advertising: LiveRamp transferred the User Context Protocol to IAB Tech Lab on November 3, enabling standardized embedding exchanges between autonomous advertising agents. https://ppc.land/liveramp-donates-user-context-protocol-to-iab-tech-lab-for-agentic-advertising/ #LiveRamp #UserContextProtocol #IABTechLab #Advertising #DigitalMarketing

#LiveRamp to face California Invasion of Privacy class action lawsuit for data broker practices. #CIPA https://www.mediapost.com/publications/article/407589/liveramp-must-face-privacy-claims-judge-rules.html?

#LiveRamp to face California Invasion of Privacy class action lawsuit for data broker practices. #CIPA https://www.mediapost.com/publications/article/407589/liveramp-must-face-privacy-claims-judge-rules.html?

#LiveRamp to face California Invasion of Privacy class action lawsuit for data broker practices. #CIPA https://www.mediapost.com/publications/article/407589/liveramp-must-face-privacy-claims-judge-rules.html?

#LiveRamp to face California Invasion of Privacy class action lawsuit for data broker practices. #CIPA https://www.mediapost.com/publications/article/407589/liveramp-must-face-privacy-claims-judge-rules.html?

When #SCOTUS overturned Roe v. Wade, commercial tracking data became an overnight trap for women in distress: clinic websites had Facebook pixels, period apps collected data, Meta gave data to authorities. Women were arrested and sentenced for this.

How long will it be before #surveillancepublisher|s pitch that they have the data needed for loyalty checks? #LexisNexis is already sharing data about Researchers with #databroker like #LiveRamp.

#NSF #Trump #censorship

When #SCOTUS overturned Roe v. Wade, commercial tracking data became an overnight trap for women in distress: clinic websites had Facebook pixels, period apps collected data, Meta gave data to authorities. Women were arrested and sentenced for this.

How long will it be before #surveillancepublisher|s pitch that they have the data needed for loyalty checks? #LexisNexis is already sharing data about Researchers with #databroker like #LiveRamp.

#NSF #Trump #censorship

In 2024 ORG submitted a complaint about LiveRamp, an online advertising and data broking company.

The privacy-intrusive system combines online and offline identifiers to profile Internet users, linking browsing with real identities.

Read more ➡️ https://www.openrightsgroup.org/press-releases/org-complaint-liveramp-adtech/

#ORG2024 #privacy #adtech #dataprotection #liveramp #digitalrights

In 2024 ORG submitted a complaint about LiveRamp, an online advertising and data broking company.

The privacy-intrusive system combines online and offline identifiers to profile Internet users, linking browsing with real identities.

Read more ➡️ https://www.openrightsgroup.org/press-releases/org-complaint-liveramp-adtech/

#ORG2024 #privacy #adtech #dataprotection #liveramp #digitalrights

This is not new but as I am sharing the report on #liveramp I am posting it here as well. This is shows how #databrokers profile and sell data https://crackedlabs.org/dl/CrackedLabs_IdentitySurveillance_LiveRamp.pdf #data #dataprotection #surveillance #capitalism #adtech

#Surveillance #Privacy #LiveRamp #AdTech: "LiveRamp is aware that its system raises important ethical questions about privacy and control. On its Web site, it states that “Data Ethics Isn’t Something We Do. It’s Part of Who We Are.” It offers a number of privacy tools, including the ability to opt out of the LiveRamp system. The Opt Out page includes the following comment: “if you opt out… the ads you see will generally not be tied to any multi-site behavioral data, and are more likely to be “contextual” based simply on the website you are viewing.”

In other words, even without the huge and complex RampID system, sites would still be able to sell ads and make money. Moreover, visitors to those sites would see useful ads based on what they are viewing, not on huge databases that track everything they do online, and that try to second-guess what people’s deepest desires might be. Seven years after we first reported on the scale of surveillance advertising, isn’t it time to move on to a better system based on contextual ads?" https://www.privateinternetaccess.com/blog/global-identity-system-tracks-you/

"The LiveRamp system is intrusive and lets advertisers link people's actual address and name with their browsing habits. This is unacceptable."

🗣️ ORG's Jim Killock on the complaints we've filed with UK and French regulators about LiveRamp's adtech system.

#adtech #surveillancecapitalism #advertising #tech #LiveRamp

https://www.computing.co.uk/news/4180665/stalker-broker-liveramp-reported-uk-french-regulators

"Anonyme, pseudonyme"😆
https://developers.google.com/ads-data-hub/guides/liveramp-matching?hl=fr

"Pour commencer, #Google et #LiveRamp créent une table des correspondances, qui associe les RampID LiveRamp aux ID Google. Cette table des correspondances permet de passer des ID de Google à ceux de LiveRamp et inversement."

Big choice of countries on #Liveramp.

InfoSum outs an identity linking tool that’s exciting marketing firms like Experian - InfoSum, a startup which takes a federated approach to third party data enrichment... - http://feedproxy.google.com/~r/Techcrunch/~3/ufbma3AG01w/ #targetedadvertising #onlineadvertising #digitalmarketing #advertisingtech #dataprotection #nickhalstead #marketing #experian #liveramp #privacy #bigdata #infosum #europe #google #merkle #mma

Airbyte raises $5.2M for its open-source data integration platform - Airbyte, an open-source data integration platform, today announced that it has raised a $5.2 million... - http://feedproxy.google.com/~r/Techcrunch/~3/BGYfAqnNj44/ #informationtechnology #cloudinfrastructure #serialentrepreneur #auren-hoffman #ycombinator #enterprise #computing #machinify #safegraph #cloudera #liveramp #airbyte #cloud #ceo