#liveramp — Public Fediverse posts

FYI: Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataStrategy #DigitalMarketing

FYI: Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataStrategy #DigitalMarketing

FYI: Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataStrategy #DigitalMarketing

FYI: Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataStrategy #DigitalMarketing

ICYMI: Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataCollaboration #TechAcquisition

ICYMI: Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataCollaboration #TechAcquisition

ICYMI: Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataCollaboration #TechAcquisition

Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataCollaboration #DigitalMarketing

Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataCollaboration #DigitalMarketing

Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataCollaboration #DigitalMarketing

Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataCollaboration #DigitalMarketing

We’re slowly turning into a data behemoth. It’s getting harder for the competition to keep up. Now I’m curious to see what will happen.

Publicis to Acquire LiveRamp for $2.2 Billion
https://www.adweek.com/agencies/publicis-to-acquire-liveramp-for-22-billion/

#Publicis #LiveRamp

ICYMI: LiveRamp adds NVIDIA GPU infrastructure to its clean rooms: LiveRamp integrates NVIDIA AI infrastructure into clean rooms, delivering up to 15x faster model training and inference for brands and AI partners globally. https://ppc.land/liveramp-adds-nvidia-gpu-infrastructure-to-its-clean-rooms/ #LiveRamp #NVIDIA #AI #MachineLearning #DataScience

LiveRamp adds NVIDIA GPU infrastructure to its clean rooms: LiveRamp integrates NVIDIA AI infrastructure into clean rooms, delivering up to 15x faster model training and inference for brands and AI partners globally. https://ppc.land/liveramp-adds-nvidia-gpu-infrastructure-to-its-clean-rooms/ #LiveRamp #NVIDIA #AI #MachineLearning #DataInfrastructure

LiveRamp adds NVIDIA GPU infrastructure to its clean rooms: LiveRamp integrates NVIDIA AI infrastructure into clean rooms, delivering up to 15x faster model training and inference for brands and AI partners globally. https://ppc.land/liveramp-adds-nvidia-gpu-infrastructure-to-its-clean-rooms/ #LiveRamp #NVIDIA #AI #MachineLearning #DataInfrastructure

LiveRamp adds NVIDIA GPU infrastructure to its clean rooms: LiveRamp integrates NVIDIA AI infrastructure into clean rooms, delivering up to 15x faster model training and inference for brands and AI partners globally. https://ppc.land/liveramp-adds-nvidia-gpu-infrastructure-to-its-clean-rooms/ #LiveRamp #NVIDIA #AI #MachineLearning #DataInfrastructure

LiveRamp adds NVIDIA GPU infrastructure to its clean rooms: LiveRamp integrates NVIDIA AI infrastructure into clean rooms, delivering up to 15x faster model training and inference for brands and AI partners globally. https://ppc.land/liveramp-adds-nvidia-gpu-infrastructure-to-its-clean-rooms/ #LiveRamp #NVIDIA #AI #MachineLearning #DataInfrastructure

LiveRamp adds NVIDIA GPU infrastructure to its clean rooms: LiveRamp integrates NVIDIA AI infrastructure into clean rooms, delivering up to 15x faster model training and inference for brands and AI partners globally. https://ppc.land/liveramp-adds-nvidia-gpu-infrastructure-to-its-clean-rooms/ #LiveRamp #NVIDIA #AI #MachineLearning #DataInfrastructure

FYI: LiveRamp and Akkio team up to bring conversational AI into marketing measurement: LiveRamp and Akkio partnered on April 7, 2026, to embed Akkio's AI chat engine into LiveRamp's measurement reports, enabling natural-language data queries for marketers. https://ppc.land/liveramp-and-akkio-team-up-to-bring-conversational-ai-into-marketing-measurement/ #Marketing #AI #ConversationalAI #LiveRamp #Akkio

ICYMI: LiveRamp and Akkio team up to bring conversational AI into marketing measurement: LiveRamp and Akkio partnered on April 7, 2026, to embed Akkio's AI chat engine into LiveRamp's measurement reports, enabling natural-language data queries for marketers. https://ppc.land/liveramp-and-akkio-team-up-to-bring-conversational-ai-into-marketing-measurement/ #LiveRamp #Akkio #ConversationalAI #MarketingMeasurement #DataAnalytics

FYI: LiveRamp deploys live AI agents for audience building and cross-media measurement: LiveRamp today launches agentic AI upgrades enabling autonomous agents to build audiences, measure cross-media performance, and optimize ad spend with governed data access. https://ppc.land/liveramp-deploys-live-ai-agents-for-audience-building-and-cross-media-measurement/ #LiveRamp #ArtificialIntelligence #AIAgents #AudienceBuilding #CrossMedia

FYI: LiveRamp deploys live AI agents for audience building and cross-media measurement: LiveRamp today launches agentic AI upgrades enabling autonomous agents to build audiences, measure cross-media performance, and optimize ad spend with governed data access. https://ppc.land/liveramp-deploys-live-ai-agents-for-audience-building-and-cross-media-measurement/ #LiveRamp #ArtificialIntelligence #AIAgents #AudienceBuilding #CrossMedia

FYI: LiveRamp deploys live AI agents for audience building and cross-media measurement: LiveRamp today launches agentic AI upgrades enabling autonomous agents to build audiences, measure cross-media performance, and optimize ad spend with governed data access. https://ppc.land/liveramp-deploys-live-ai-agents-for-audience-building-and-cross-media-measurement/ #LiveRamp #ArtificialIntelligence #AIAgents #AudienceBuilding #CrossMedia

FYI: LiveRamp deploys live AI agents for audience building and cross-media measurement: LiveRamp today launches agentic AI upgrades enabling autonomous agents to build audiences, measure cross-media performance, and optimize ad spend with governed data access. https://ppc.land/liveramp-deploys-live-ai-agents-for-audience-building-and-cross-media-measurement/ #LiveRamp #ArtificialIntelligence #AIAgents #AudienceBuilding #CrossMedia

FYI: LiveRamp deploys live AI agents for audience building and cross-media measurement: LiveRamp today launches agentic AI upgrades enabling autonomous agents to build audiences, measure cross-media performance, and optimize ad spend with governed data access. https://ppc.land/liveramp-deploys-live-ai-agents-for-audience-building-and-cross-media-measurement/ #LiveRamp #ArtificialIntelligence #AIAgents #AudienceBuilding #CrossMedia

LiveRamp deploys live AI agents for audience building and cross-media measurement: LiveRamp today launches agentic AI upgrades enabling autonomous agents to build audiences, measure cross-media performance, and optimize ad spend with governed data access. https://ppc.land/liveramp-deploys-live-ai-agents-for-audience-building-and-cross-media-measurement/ #LiveRamp #AI #AudienceBuilding #CrossMedia #AdTech

LiveRamp deploys live AI agents for audience building and cross-media measurement: LiveRamp today launches agentic AI upgrades enabling autonomous agents to build audiences, measure cross-media performance, and optimize ad spend with governed data access. https://ppc.land/liveramp-deploys-live-ai-agents-for-audience-building-and-cross-media-measurement/ #LiveRamp #AI #AudienceBuilding #CrossMedia #AdTech

LiveRamp deploys live AI agents for audience building and cross-media measurement: LiveRamp today launches agentic AI upgrades enabling autonomous agents to build audiences, measure cross-media performance, and optimize ad spend with governed data access. https://ppc.land/liveramp-deploys-live-ai-agents-for-audience-building-and-cross-media-measurement/ #LiveRamp #AI #AudienceBuilding #CrossMedia #AdTech

The Adtech industry has learned to dodge protections against cookie tracking.

Our investigation into the Adtech company, LiveRamp, showed that they use the contact details you enter into a site as proxy trackers to identify what you do online.

Read more ⬇️

https://www.openrightsgroup.org/press-releases/org-complaint-liveramp-adtech/

#adtech #dataprotection #gdpr #privacy #advertising #StopStalkerAds #ukpolitics #ukpol #liveramp

lol some dumbass holding co. is going to pay $2B for #LiveRamp right before their database gets clobbered by #DROP and upcoming DROP clone laws in other states, aren't they?

https://www.adexchanger.com/content-studio/why-political-advertisers-cant-afford-unverified-reach-in-2026/

Uber wie, gdzie jesz i dokąd jedziesz. Teraz sprzeda tę wiedzę reklamodawcom

Uber przestaje być tylko pośrednikiem w zamawianiu taksówek i jedzenia. Firma oficjalnie wchodzi głębiej w rynek handlu danymi.

Nowa platforma „Uber Intelligence” pozwoli marketerom zaglądać w zwyczaje użytkowników, by serwować im precyzyjnie wycelowane reklamy.

Zgodnie z raportem Business Insidera (amerykańskiego), Uber uruchamia nowy dział reklamowy, którego zadaniem jest monetyzacja ogromnych zbiorów danych o naszych podróżach i zamówieniach kulinarnych. Choć firma zapewnia, że dane będą „technicznie anonimowe” (przetwarzane przez platformę LiveRamp), mechanizm ma pozwolić reklamodawcom na łączenie ich własnych baz klientów z danymi Ubera.

Mit anonimowości w erze Big Data

Eksperci od prywatności od lat ostrzegają, że w przypadku danych o lokalizacji pełna anonimizacja jest w praktyce fikcją. Nawet po usunięciu imienia i nazwiska, unikalny wzorzec przemieszczania się działa jak cyfrowy odcisk palca. Wystarczą zaledwie cztery punkty czasoprzestrzenne (np. regularne kursy rano z konkretnego adresu A i powroty wieczorem spod adresu B), aby z ogromnym prawdopodobieństwem zidentyfikować konkretną osobę – w końcu tylko Ty sypiasz w swoim domu i pracujesz przy swoim biurku.

Gdy dodamy do tego mechanizmy oferowane przez partnerów takich jak LiveRamp, które służą właśnie do bezpiecznego „łączenia” baz danych Ubera z zewnętrznymi rejestrami klientów, okazuje się, że „anonimowy pasażer” błyskawicznie odzyskuje tożsamość w oczach algorytmów reklamowych. Czy może inaczej: imię i nazwisko nie jest algorytmom do niczego potrzebne, ważniejsze są zwyczaje, potrzeby i nawyki danego konsumenta.

Pokaż mi co jesz, a powiem ci, co kupisz

Cel jest jasny. Chodzi o stworzenie profilu konsumenta opartego na jego realnych zachowaniach w świecie fizycznym. Przykładowo, sieć hoteli będzie mogła sprawdzić, jakie restauracje odwiedzają pasażerowie Ubera w danej okolicy, by nawiązać z nimi partnerstwa.

Jeszcze bardziej inwazyjnie brzmią plany bezpośredniego targetowania. Uber chce identyfikować np. osoby często podróżujące służbowo („heavy business travelers”) i zalewać je reklamami w aplikacji lub w pojeździe podczas drogi na lotnisko.

Maszynka do robienia pieniędzy

Dla Ubera to żyła złota. Dział reklamowy firmy jest na dobrej drodze, by wygenerować 1,5 miliarda dolarów przychodu w tym roku – i to jeszcze przed wdrożeniem nowych, bardziej agresywnych narzędzi algorytmicznych. Dzieje się to w czasie, gdy ceny przejazdów dla konsumentów rosną średnio o 18 proc. rocznie od 2018 roku.

Warto zaznaczyć, że w Unii Europejskiej, chronionej przez RODO (GDPR), wdrożenie tak głębokiego profilowania reklamowego napotka na znacznie większe bariery prawne niż w USA. Europejscy użytkownicy mogą spodziewać się, że Uber będzie musiał poprosić o dodatkowe zgody, zanim ich historia przejazdów trafi na giełdę reklamową. Niemniej, jak wspomnieliśmy, Uber może w Europie próbować przekonać unijnych legislatorów mirażem anonimizacji danych, który w przypadku korzystania z lokalizacji danego użytkownika (niezbędnej przecież do świadczenia przez Ubera usług) nie zapewni nam prywatności i nie ochroni przed zalewem reklam, które będą precyzyjnie wymierzone w nasze potrzeby.

Szef Ubera nie ma wątpliwości. „Chiny absolutnie wygrywają wyścig o auta elektryczne”

#LiveRamp #news #prywatność #reklamyWUberze #RODO #sprzedażDanych #uber #UberEats #UberIntelligence

LiveRamp donates User Context Protocol to IAB Tech Lab for agentic advertising: LiveRamp transferred the User Context Protocol to IAB Tech Lab on November 3, enabling standardized embedding exchanges between autonomous advertising agents. https://ppc.land/liveramp-donates-user-context-protocol-to-iab-tech-lab-for-agentic-advertising/ #LiveRamp #UserContextProtocol #IABTechLab #Advertising #DigitalMarketing

LiveRamp enables retail media networks to measure Meta campaign performance: LiveRamp announced expanded measurement capabilities on October 23, 2025, allowing retail media networks to analyze Meta advertising through its Clean Room platform. https://ppc.land/liveramp-enables-retail-media-networks-to-measure-meta-campaign-performance/ #LiveRamp #RetailMedia #MetaAdvertising #CampaignPerformance #DigitalMarketing

LiveRamp enables retail media networks to measure Meta campaign performance: LiveRamp announced expanded measurement capabilities on October 23, 2025, allowing retail media networks to analyze Meta advertising through its Clean Room platform. https://ppc.land/liveramp-enables-retail-media-networks-to-measure-meta-campaign-performance/ #LiveRamp #RetailMedia #MetaAdvertising #CampaignPerformance #DigitalMarketing

LiveRamp enables retail media networks to measure Meta campaign performance: LiveRamp announced expanded measurement capabilities on October 23, 2025, allowing retail media networks to analyze Meta advertising through its Clean Room platform. https://ppc.land/liveramp-enables-retail-media-networks-to-measure-meta-campaign-performance/ #LiveRamp #RetailMedia #MetaAdvertising #CampaignPerformance #DigitalMarketing

LiveRamp introduces agentic AI tools for marketing automation: LiveRamp debuts autonomous agents with data collaboration access, natural language segmentation, and AI-powered marketplace search on October 1, 2025. https://ppc.land/liveramp-introduces-agentic-ai-tools-for-marketing-automation/ #LiveRamp #MarketingAutomation #AIAgents #DataCollaboration #NaturalLanguageProcessing

LiveRamp introduces agentic AI tools for marketing automation: LiveRamp debuts autonomous agents with data collaboration access, natural language segmentation, and AI-powered marketplace search on October 1, 2025. https://ppc.land/liveramp-introduces-agentic-ai-tools-for-marketing-automation/ #LiveRamp #MarketingAutomation #AIAgents #DataCollaboration #NaturalLanguageProcessing

LiveRamp introduces agentic AI tools for marketing automation: LiveRamp debuts autonomous agents with data collaboration access, natural language segmentation, and AI-powered marketplace search on October 1, 2025. https://ppc.land/liveramp-introduces-agentic-ai-tools-for-marketing-automation/ #LiveRamp #MarketingAutomation #AIAgents #DataCollaboration #NaturalLanguageProcessing

LiveRamp reports Q1 2026 revenue growth of 10.7% amid data collaboration expansion: Data platform achieves $194.8 million quarterly revenue while navigating advertising technology sector challenges and regulatory developments. https://ppc.land/liveramp-reports-q1-2026-revenue-growth-of-10-7-amid-data-collaboration-expansion/ #LiveRamp #DataCollaboration #QuarterlyRevenue #AdTech #RevenueGrowth

LiveRamp reports Q1 2026 revenue growth of 10.7% amid data collaboration expansion: Data platform achieves $194.8 million quarterly revenue while navigating advertising technology sector challenges and regulatory developments. https://ppc.land/liveramp-reports-q1-2026-revenue-growth-of-10-7-amid-data-collaboration-expansion/ #LiveRamp #DataCollaboration #QuarterlyRevenue #AdTech #RevenueGrowth

LiveRamp reports Q1 2026 revenue growth of 10.7% amid data collaboration expansion: Data platform achieves $194.8 million quarterly revenue while navigating advertising technology sector challenges and regulatory developments. https://ppc.land/liveramp-reports-q1-2026-revenue-growth-of-10-7-amid-data-collaboration-expansion/ #LiveRamp #DataCollaboration #QuarterlyRevenue #AdTech #RevenueGrowth

#LiveRamp to face California Invasion of Privacy class action lawsuit for data broker practices. #CIPA https://www.mediapost.com/publications/article/407589/liveramp-must-face-privacy-claims-judge-rules.html?

#LiveRamp to face California Invasion of Privacy class action lawsuit for data broker practices. #CIPA https://www.mediapost.com/publications/article/407589/liveramp-must-face-privacy-claims-judge-rules.html?

When #SCOTUS overturned Roe v. Wade, commercial tracking data became an overnight trap for women in distress: clinic websites had Facebook pixels, period apps collected data, Meta gave data to authorities. Women were arrested and sentenced for this.

How long will it be before #surveillancepublisher|s pitch that they have the data needed for loyalty checks? #LexisNexis is already sharing data about Researchers with #databroker like #LiveRamp.

#NSF #Trump #censorship

When #SCOTUS overturned Roe v. Wade, commercial tracking data became an overnight trap for women in distress: clinic websites had Facebook pixels, period apps collected data, Meta gave data to authorities. Women were arrested and sentenced for this.

How long will it be before #surveillancepublisher|s pitch that they have the data needed for loyalty checks? #LexisNexis is already sharing data about Researchers with #databroker like #LiveRamp.

#NSF #Trump #censorship

When #SCOTUS overturned Roe v. Wade, commercial tracking data became an overnight trap for women in distress: clinic websites had Facebook pixels, period apps collected data, Meta gave data to authorities. Women were arrested and sentenced for this.

How long will it be before #surveillancepublisher|s pitch that they have the data needed for loyalty checks? #LexisNexis is already sharing data about Researchers with #databroker like #LiveRamp.

#NSF #Trump #censorship

When #SCOTUS overturned Roe v. Wade, commercial tracking data became an overnight trap for women in distress: clinic websites had Facebook pixels, period apps collected data, Meta gave data to authorities. Women were arrested and sentenced for this.

How long will it be before #surveillancepublisher|s pitch that they have the data needed for loyalty checks? #LexisNexis is already sharing data about Researchers with #databroker like #LiveRamp.

#NSF #Trump #censorship

When #SCOTUS overturned Roe v. Wade, commercial tracking data became an overnight trap for women in distress: clinic websites had Facebook pixels, period apps collected data, Meta gave data to authorities. Women were arrested and sentenced for this.

How long will it be before #surveillancepublisher|s pitch that they have the data needed for loyalty checks? #LexisNexis is already sharing data about Researchers with #databroker like #LiveRamp.

#NSF #Trump #censorship

ICYMI: LiveRamp powers first casino media network with Mohegan: Mohegan launches media network to deliver personalized ads across 200 million monthly casino impressions. https://ppc.land/liveramp-powers-first-casino-media-network-with-mohegan/ #LiveRamp #Mohegan #CasinoMarketing #PersonalizedAds #MediaNetwork

ICYMI: LiveRamp powers first casino media network with Mohegan: Mohegan launches media network to deliver personalized ads across 200 million monthly casino impressions. https://ppc.land/liveramp-powers-first-casino-media-network-with-mohegan/ #LiveRamp #Mohegan #CasinoMarketing #PersonalizedAds #MediaNetwork