#kidults — Public Fediverse posts on home.social

Hasbro doesn't want to repeat their mistakes from launching "Grown-up-scents" Play-Doh years ago (smells included "overpriced latte" & "mom jeans"). This time, no more commercials! A new brand - Blooms - and $$$ for influencers.
Full-day creators event in Brooklyn, plus a hands-on installation at the Whitney Museum in Manhattan, shows the power of NYC even with Mamdani.
#adulting #kidults #Hasbro #toys #Lego #PlayDoh #Nerf #PeppaPig #DungeonsAndDragons #MagicTheGathering
https://www.msn.com/en-us/money/companies/hasbro-s-aging-up-strategy-continues-with-a-reattempt-at-adult-play-doh/ar-AA27xXnw

#adulting #kidults #hasbro #toys #lego #playdoh

#kidults #consumerism #levihildebrand

Toys aren’t just child’s play. Mattel, Lego and others find ‘kidults’ bring in big business (Los Angeles Times)

#toys #collecting #kidults #mattel #lego

@tagesschau Aus der Serie: "Wie man mit beknackten Kunstbegriffen sein Publikum vergrault" Heute: #kidults , Beleidigung als Marketing. #kannstedirnichtausdenken

#kidults #kannstedirnichtausdenken

Designing For Kidults - Microlearning

The #Internet has transformed our lives in many ways. But did you know that #kidults are driving a lot of these #changes?

It’s important for #UXdesigners to recognize the growing #trend of #Kidults — #adults who have an affinity for things typically associated with #children.

Kidults are increasingly becoming a significant consumer demographic, and as such, they should be considered when designing user interfaces 🤷‍♂️.

#internet #kidults #changes #uxdesigners #trend #adults

Parents are increasingly buying toys and games for themselves (BBC News)

Analysts NPD said more than one in four toys and games bought last year went to adults and teenagers

So-called kidults may be spending their limited disposable income on puzzles rather than nights out