#kantarmedia — Public Fediverse posts

Kantar Media exits Kantar Group and relaunches as Fifty5Blue: Kantar Media today rebrands as Fifty5Blue after its H.I.G. Capital acquisition, signaling full independence and a push into hybrid audience measurement across 80+ countries. https://ppc.land/kantar-media-exits-kantar-group-and-relaunches-as-fifty5blue/ #KantarMedia #Fifty5Blue #Rebranding #AudienceMeasurement #HybridMeasurement

Tubefilter: Advertisers express disappointment after the firms measuring YouTube like TV are ordered to cease and desist. “Last July, a U.K.-based measurement nonprofit called Barb announced a new form of ratings designed for YouTube content. Rather than counting raw metrics like views and subscriptions, which are hard to compare against TV traffic, Barb teamed up with market research company […]