Live and recent posts from across the Fediverse tagged #jobstobedone, aggregated by home.social.
AI didn't kill Agile. It just moved the constraint.
For 20 years our process existed to ration scarce engineering. Now building is cheap — so the bottleneck slid downstream: from "can we build it?" to "can anyone actually put it to work and prove it was worth it?"
New post on what that does to backlogs, metrics, and where Jobs to be Done fits:
https://rogernoden.com/2026/06/ai-moved-the-bottleneck/
Дерево решений vs граф работ: как я объединила Data Science и JTBD в одном проекте
Небольшой мысленный эксперимент на стыке машинного обучения и продуктового менеджмента. О том, почему одна и та же задача «определить, что нужно клиенту» может выглядеть по-разному со стороны product'а и data scientist'а. Разбор на примере корпоративного ДМС, где у одного контракта сразу три стейкхолдера с разными работами. Вводная: почему эта тема вообще возникла Я много лет проработала начальником управления аналитики в страховой компании, а сейчас прохожу курс Ивана Замесина по Advanced JTBD. В какой-то момент на воркшопе меня зацепила структура, которую он назвал «графом работ» — и я поймала себя на мысли, что она похожа на знакомую мне из Data Science модель. Только с противоположным назначением. Дальше — разбор этого наблюдения. Статья рассчитана на аналитиков, продактов и тимлидов, которые работают с корпоративной аналитикой и задумываются о том, что именно они измеряют и зачем.
https://habr.com/ru/articles/1030908/
#jobstobedone #jbtd #datadriven #дерево_решений #страхование #дмс #дмс_в_it #продуктовая_аналитика #продуктовый_менеджмент #ваня_замесин
As a public servant, I write weekly notes to let people see what I do.
I spent 3 days in Brussels attending #PolyFutures, an event organised by @[email protected], during my week 208 at @[email protected].
I also attended a #JobsToBeDone reunion meetup and spent more time writing articles.
Week #208 at the Digital Servi...
📣 Representing 'Jobs to be Done' in a project
📄 An experiment in building out a new architecture for projects
🔗 https://softwarecrafts.co.uk/100-words/day-303
#100_words,#django,#jobsToBeDone,#systems_architecture
At Hatch Conference 2025, I led a workshop on #JobsToBeDone, joined debates on #designprocesses, listened to the chatter on #AI and found a rare sense of community in #Berlin. Here are my reflections.
Berlin, I miss you!
I'm incredibly excited to host a workshop on the second day of the Hatch Conference this September!
In the “Using Jobs to be Done to Elevate Your Design & Research Practice” workshop, you’ll learn how to apply the #JobsToBeDone (#JTBD) framework to make better product decisions.
I'm looking forward to connecting with you! Thanks, Damian Martone, for having me at your event!
🚀 Tickets go on sale next Monday at 10 AM! Apply for an invite here: https://www.hatchconference.com/events/strategy-biz-day
There’s no such thing as a technology problem
Information has become the forgotten half in “information technology”. Tech companies are struggling because they aren’t focusing on the human problems they need to solve.
https://duncanstephen.net/theres-no-such-thing-as-a-technology-problem/
Why do we need a specific role of a design strategist? Shouldn't every designer do some element of #designstrategy?
In this episode of "Our Design Diaries with Arin Bhowmick," Arin and I explore a vital topic for designers and product managers: the #JobsToBeDone framework and the real challenges faced by users and teams.
We also discussed designers' career paths. I shared my journey from #GraphicDesigner to #DesignStrategist and outlined steps to pursue that path.
A truly customer-focused #contentStrategy is the cornerstone of good #customerExperience.
Over the past 25 years, Rob Punselie has developed and honed content discovery research methods based on time-tested #usability knowledge and the #JobsToBeDone product-development framework.
This approach has helped him consistently deliver to his clients effective and durable content and customer experience strategies.
In this talk at UX India 2024, I explained that by adopting an #outcomes approach using #jobstobedone (#JTBD), you will gain a deeper understanding of how your actions contribute to achieving organizational goals and ensuring the successful execution of your vision. #DesignStrategy #ProductVision #UX #ProductManagement #businessdecisions https://www.designative.info/2024/09/19/designing-for-impact-talk-at-ux-india-2024/
In my previous blog posts, I shared my experiences using the #JobsToBeDone (#JTBD) framework to make user-centric product decisions. Recently, I've become increasingly concerned about #AI being seen as a solution in search of a problem.
In this post, we'll explore how AI can align with the user-centric core of the JTBD framework and guide its strategic use.
https://www.designative.info/2024/05/26/ai-human-needs-jobs-to-be-done/
#designstrategy #productmanagement #productdecisions #artificialintelligence
#requirementsprioritization #ux
I was involved in political campaign technology when it was new, like Micah Sifry. Decades later, the tools advanced as has clarity on #jobstobedone. But #enshittification seems to have started in this highly seasonal activity. Sifry has been diving into the problem and paths forward for progressive movements and the US Democratic party. #politics #uspol #politech #DNC
https://theconnector.substack.com/p/living-with-vanxiety-the-present
Приглашаем на бесплатный митап о финансовых технологиях для продакт-менеджеров
Закрываем уходящий год продуктовым митапом, на котором соберутся спикеры из Посмотреть программу
https://habr.com/ru/companies/yoomoney/articles/781960/
#product #product_management #product_owner #product_manager #pwa #продукт_менеджмент #прогрессивное_вебприложение #jobstobedone #jobs_to_be_done #jobstobedone
If you’re a product person and are currently practicing your interviewing skills…
I just bought something and you could interview me for practice: a travel pack, I hesitated somewhat before buying, over $100, not a gift.
DM me, boosts appreciated!
Ha, on page 96 of The Jobs to be Done Playbook by Jim Kalbach, it comes to a similar conclusion:
“Although GDD and TBD were developed independent of one another, there is overlap. Both focus on the goals that people have.”
Heard Altman on Nora Young’s Spark podcast (CBC). Yes, this all relates back to the late #ClayChristensen, including #DisruptiveInnovation and #JobsToBeDone. Much of it reminds me of Tony Bailetti and Technology Innovation Management (TIM) - Carleton University. More so than the segment about #Blackberry and #CanadianInnovation.
(Again, apologies to the hashtag-averse)
"The best for the most for the least" is apparently IKEA's strategy when creating new products.
What does that take?
- A mastery over the materials and their supply chains
- A strong understanding of a buyer's use case, the context in which the product is purchased
- A sullen embrace of constraints
What else?
LLMs, and the services built on top of them, most will become commodities.
The guy who used to peel potatoes with a knife was really glad the vegetable peeler was invented.
(In French I heard my grandmother call them "couteaux économes", essentially the knife that minimizes waste).
But those peelers quickly were mass-produced and became commodities. Essential! But cheap and abundant.
What's preserving LLMs from commodity pressures?
For anyone wanting to understand a real-life #JobsToBeDone journey, here's one I'm currently on:
For some reason, I am hungry for good novels. I'm investing time, but more importantly mental energy on that conquest.
The initial struggle that got me on that path: I had problems getting to sleep because my head was too active. That was several years ago.
I'm clearly pining for _progress_.
You'd however be mistaken to try to sell me a book. I think there's a different #jtbd ...
A struggle is a horrible thing to waste.
Here’s one that maybe someone has invented a special home service to address:
LED lightbulbs flickering and burning out because of interactions with other LED bulbs on the same circuit or because of the analog dimmer or because of the differing quality of the electronics or I don’t know what… Arghhh!!! I don’t want to become an expert in lightbulbs!
That.
#innovation #SelfEmployed #freelancing #jtbd #JobsToBeDone #Ottawa
If you're reading one of these books, reach out, I've got a pairing option for you (free):
- Thinking in Systems by D.H. Meadows
- The Practice by Seth Godin
- Competing with Luck by Clayton Christensen
- Demand-Side Sales 101 by Bob Moesta
#CurrentlyReading #Books #Bookstodon #PersonalGrowth #startups #startup #jtbd #JobsToBeDone
Over the last 10 weeks, I've been helping an engineer learn Jobs-To-Be-Done.
He was reading the book "Competing with Luck", and each week I'd send him an article from https://sharpen.page/articles to complement.
I'm looking for the next engineer to help on this journey. Each Friday PM for 10 weeks, one article per week plus some discussion over iMessage/Signal.
Free, but just for one person. Boosts appreciated!
#JobsToBeDone #jtbd #startups #startup #ProductManagement #Books #bookstodon
Let me show you how to use #JobsToBeDone (#JTBD) to facilitate the two-way #negotiations between #leadership and #ProductTeams that allows for managing by #outcomes.
https://www.designative.info/2022/03/10/managing-by-outcomes-and-jobs-to-be-done/
#Agile #BusinessDecisions #ClaytonChristensen #Collaboration #ConsumerBehavior #CreativeProcess #DesignDecisions #DesignStrategy #Facilitation #JoshSeiden #LeanUX #OutcomesOverOutputs #ProblemFraming #ProductDefinition #ProductManagement #PsychologicalSafety #SharedUnderstanding #Visioneering #OKR
Check out this innovation! A two spouted-bottle!
Sometimes, when we invent new tech, we turn to something like this bottle’s second spout: it works, but it’s off-putting, inelegant, of poor taste.
But I’m more concerned with all the times we filter our innovations for elegance over practicality, because we constrain our thinking.
That’s why I’m digging coming to places like this. You don’t see weird innovations like this in North America.
Look who’s back: Bob #JTBD Moesta:
- with series 2 of The Circuit Breaker podcast 🎙️
https://overcast.fm/+4w97SoTKA
- and a playlist of short videos
https://youtube.com/playlist?list=PLCKq3ltp4hWrACIKzz661hOKi-p8wbsAO
In this post, I make the case that #JobsToBeDone work as a great “exchange” currency to facilitate #strategy discussions around #value between #designers, #BusinessStakeholders, and #technology people, sharing some lessons I’ve learned on how to use the methodology to engage the #stakeholders and influence #BusinessDecisions that drive #ProductVision forward.
#ClaytonChristensen #ContextualInquiry #DesignDecisions #DesignStrategy #JTBD #UserResearch #ProductManagement
“Today, I want to tell you a very short story about three friends — we’ll call them the Artist, the Architect, and the Advisor.”
https://world.hey.com/tim_brown/the-artist-the-architect-and-the-advisor-a82569a7
#design #ai #generative #jobstobedone #jtbd #creativity #tools #strategy #growth
...so that's my thread.
And if you'd like to read up more on the framework behind this model, check out the articles I wrote on sharpen.page on buyer psychology:
#jtbd #jobs-to-be-done #JobsToBeDone #ProductMgmt
@rachelwilliams well, there are many reasons for the scepticism.
I say #GPT3 cannot do X, Y or Z because otherwise I cannot use them in production for my business needs, my #JobsToBeDone, to achieve the outcomes.
People like @garymarcus say that the current methods of building #GPT3 will not help GPT-27 do X, Y or Z.
People like @emilymbender @timnitGebru say it must do P, Q & R, whatever else it does/doesn't do.
We're are not saying "computers will never do X, Y or Z."
Here's a great new interview with the one & only Bob Moesta! Bob co-created the Jobs to be Done Framework & recently released a new book "Learning to Build" which will make you better innovators.
Find it on your podcast app or the link below & remember to share!
https://www.oneknightinproduct.com/bob-moesta
#productmanagement #jobstobedone #innovation #startups #entrepreneur #podcast
Not only does it surface prioritisation discussions about problems, #JobsToBeDone #UserStories or features but also t delivery approach, relationships with stakeholders, tech challenges and more 🧮
2/n
In a couple of days, I’ll be speaking at #webdirections 2022 #conference on the topic of #jobstobedone. Unfortunately I won’t make it to #sydney this time, but @johnallsopp is making it happen anyway! Thanks for the invite, John! If you’re in town, don’t forget to check the conference! I’ll be here on @Mastodon and on the bird site answering questions! https://webdirections.org/summit/speakers/itamar-medeiros.php #jtbd #designstrategy #productvision #OutcomesoverOutputs #summit22
