#iabeurope — Public Fediverse posts

ICYMI: IAB Europe at Cannes 2026: AI, retail media, and the human glue: IAB Europe's Cannes Lions 2026 sessions mapped AI adoption gaps, CTV measurement progress, and retail media's next phase across five days on the Croisette. https://ppc.land/iab-europe-at-cannes-2026-ai-retail-media-and-the-human-glue/ #IABEurope #CannesLions2026 #AI #RetailMedia #CTV

IAB Europe at Cannes 2026: AI, retail media, and the human glue: IAB Europe's Cannes Lions 2026 sessions mapped AI adoption gaps, CTV measurement progress, and retail media's next phase across five days on the Croisette. https://ppc.land/iab-europe-at-cannes-2026-ai-retail-media-and-the-human-glue/ #IABEurope #CannesLions #AI #RetailMedia #CTV

IAB Europe updates TCF consent rules for multi-device, fingerprinting, and CTV: IAB Europe moves TCF to Policy v5.0.b, adding multi-device consent, UI overhaul, Special Feature 2 rename, and CMP deadlines from October 2026 to February 2027. https://ppc.land/iab-europe-updates-tcf-consent-rules-for-multi-device-fingerprinting-and-ctv/ #DigitalMarketing #PrivacyPolicy #ConsentManagement #TCF #IABEurope

FYI: IAB Europe's 2026 programmatic day: CTV, AI, and the messy middle: CTV measurement gaps, AI buying tools, and SMB access debated at IAB Europe's Virtual Programmatic Day 2026 by leaders from Google, Amazon, Publicis, Magnite. https://ppc.land/iab-europes-2026-programmatic-day-ctv-ai-and-the-messy-middle/ #ProgrammaticAdvertising #CTV #ArtificialIntelligence #IABEurope #DigitalMarketing

ICYMI: IAB Europe's 2026 programmatic day: CTV, AI, and the messy middle: CTV measurement gaps, AI buying tools, and SMB access debated at IAB Europe's Virtual Programmatic Day 2026 by leaders from Google, Amazon, Publicis, Magnite. https://ppc.land/iab-europes-2026-programmatic-day-ctv-ai-and-the-messy-middle/ #IABEurope #ProgrammaticAdvertising #CTV #ArtificialIntelligence #MediaBuying

IAB Europe's 2026 programmatic day: CTV, AI, and the messy middle: CTV measurement gaps, AI buying tools, and SMB access debated at IAB Europe's Virtual Programmatic Day 2026 by leaders from Google, Amazon, Publicis, Magnite. https://ppc.land/iab-europes-2026-programmatic-day-ctv-ai-and-the-messy-middle/ #IABEurope #ProgrammaticAdvertising #CTV #ArtificialIntelligence #DigitalMarketing

ICYMI: IAB Europe webinar shows Europe's agentic ad ecosystem coming alive: On April 14, IAB Europe hosted a two-hour live showcase of agentic AI with demos from PubMatic, Human Security, and Plan.Net Studios for European ad teams. https://ppc.land/iab-europe-webinar-shows-europes-agentic-ad-ecosystem-coming-alive/ #IABEurope #DigitalMarketing #AdTech #AI #Advertising

IAB Europe webinar shows Europe's agentic ad ecosystem coming alive: On April 14, IAB Europe hosted a two-hour live showcase of agentic AI with demos from PubMatic, Human Security, and Plan.Net Studios for European ad teams. https://ppc.land/iab-europe-webinar-shows-europes-agentic-ad-ecosystem-coming-alive/ #IABEurope #AdTech #AgenticAI #DigitalMarketing #Webinar

ICYMI: IAB Europe's 383-question guide finally maps who owes what to whom in ad tech: IAB Europe's Programmatic Working Group released an updated supply chain transparency guide on April 9 with 383 questions across 11 nodes and 39 edges. https://ppc.land/iab-europes-383-question-guide-finally-maps-who-owes-what-to-whom-in-ad-tech/ #AdTech #ProgrammaticAdvertising #SupplyChainTransparency #IABEurope #DigitalMarketing

FYI: IAB Europe maps the programmatic CTV landscape in its most detailed guide yet: IAB Europe's April 2026 programmatic CTV guide covers SSAI, fraud, six ad formats, ACR data, TCF consent, and measurement for European buyers and sellers. https://ppc.land/iab-europe-maps-the-programmatic-ctv-landscape-in-its-most-detailed-guide-yet/ #IABEurope #ProgrammaticAdvertising #CTV #DigitalMarketing #AdTech

ICYMI: IAB Europe maps the programmatic CTV landscape in its most detailed guide yet: IAB Europe's April 2026 programmatic CTV guide covers SSAI, fraud, six ad formats, ACR data, TCF consent, and measurement for European buyers and sellers. https://ppc.land/iab-europe-maps-the-programmatic-ctv-landscape-in-its-most-detailed-guide-yet/ #IABEurope #ProgrammaticAdvertising #CTV #DigitalMarketing #AdTech

TCF enforcement more than doubled in 2025, IAB Europe report shows: IAB Europe's 2025 TCF Compliance Report reveals vendor enforcement procedures surged 118% to 587, with 953 vendors and 181 CMPs registered across the framework. https://ppc.land/tcf-enforcement-more-than-doubled-in-2025-iab-europe-report-shows/ #TCF #DataProtection #IABEurope #Compliance #Privacy

FYI: IAB Europe explains agentic ad scaling - and why it's harder than it looks: IAB Europe's Dimitris Beis breaks down agentic advertising infrastructure in a March 12 video, outlining three scaling levels, LLM risks, and what an ecosystem of autonomous ad agents would actually require. https://ppc.land/iab-europe-explains-agentic-ad-scaling-and-why-its-harder-than-it-looks/ #Advertising #DigitalMarketing #AdTech #IABEurope #MarketingStrategy

ICYMI: IAB Europe explains agentic ad scaling - and why it's harder than it looks: IAB Europe's Dimitris Beis breaks down agentic advertising infrastructure in a March 12 video, outlining three scaling levels, LLM risks, and what an ecosystem of autonomous ad agents would actually require. https://ppc.land/iab-europe-explains-agentic-ad-scaling-and-why-its-harder-than-it-looks/ #IABEurope #Advertising #AdTech #DigitalMarketing #AutonomousAds

IAB Europe seeks industry input on ID solutions mapping: IAB Europe this week launched an initiative calling for advertising technology companies to contribute to its comprehensive addressability and measurement solution mapping. https://ppc.land/iab-europe-seeks-industry-input-on-id-solutions-mapping/ #IABEurope #AdTech #DigitalMarketing #Advertising #Addressability

Belgian court hands IAB Europe a major TCF win: IAB Europe's appeal succeeds as Belgian Market Court annuls action plan validation, requiring narrower scope reflecting limited joint controllership role. https://ppc.land/belgian-court-hands-iab-europe-a-major-tcf-win/ #IABEurope #TCF #BelgianCourt #DigitalMarketing #PrivacyRegulations

European advertisers lack addressability expertise despite growing adoption: IAB Europe survey reveals 68% cite cross-platform data access as top challenge, while over half test Data Clean Rooms and Unified IDs across 27 markets. https://ppc.land/european-advertisers-lack-addressability-expertise-despite-growing-adoption/ #DigitalMarketing #Advertising #DataPrivacy #IABEurope #CrossPlatform

Google mandates TCF v2.3 migration by February 2026: Publishers and Consent Management Platforms face a February 28, 2026 deadline to implement IAB Europe's updated framework, with Google systems accepting v2.3 strings immediately. https://ppc.land/google-mandates-tcf-v2-3-migration-by-february-2026/ #Google #TCFv23 #IABEurope #ConsentManagement #DigitalMarketing

ICYMI: German media house Ströer becomes newest member of IAB Europe: Leading German advertising firm Ströer joins European-level digital marketing and advertising association IAB Europe. https://ppc.land/german-media-house-stroer-becomes-newest-member-of-iab-europe/ #DigitalMarketing #OnlineWerbung #MarketingNews #IABEurope #Ströer

ICYMI: German media house Ströer becomes newest member of IAB Europe: Leading German advertising firm Ströer joins European-level digital marketing and advertising association IAB Europe. https://ppc.land/german-media-house-stroer-becomes-newest-member-of-iab-europe/ #Ströer #IABEurope #DigitalMarketing #Werbung #MediaHaus

Have just been invited to a lobbying event by the #adtech lobby #IABEurope and I mean how much BS can you pack into one conference day?

- Closing the Gaps in #Innovation and Skills: Discuss how to address Europe’s innovation gap with the US and #China
- Explore how online #ads can bridge the digitisation gap. Learn about policy interventions needed to accelerate digital transformation, remove regulatory barriers
- Innovating while protecting EU consumers
- Balancing #Privacy and Innovation...🤮

Top EU court finds widely employed consent system violates EU privacy regulation https://www.euractiv.com/section/cybersecurity/news/top-eu-court-finds-widely-employed-consent-system-violates-eu-privacy-regulation/?utm_source=dlvr.it&utm_medium=mastodon #datacollection #EuropeanCourtofJustice #IABEurope

IAB Europe’s ad tracking consent framework found to fail GDPR standard - A flagship framework for gathering Internet users’ consent for targeting with behavioral ads — which... - http://feedproxy.google.com/~r/Techcrunch/~3/hnn3lXNrGB0/ #programmaticadvertising #advertisingtech #dataprotection #behavioralads #iabeurope #privacy #europe #gdpr #rtb