#iabeurope — Public Fediverse posts

FYI: IAB Europe's 2026 programmatic day: CTV, AI, and the messy middle: CTV measurement gaps, AI buying tools, and SMB access debated at IAB Europe's Virtual Programmatic Day 2026 by leaders from Google, Amazon, Publicis, Magnite. https://ppc.land/iab-europes-2026-programmatic-day-ctv-ai-and-the-messy-middle/ #ProgrammaticAdvertising #CTV #ArtificialIntelligence #IABEurope #DigitalMarketing

FYI: IAB Europe's 2026 programmatic day: CTV, AI, and the messy middle: CTV measurement gaps, AI buying tools, and SMB access debated at IAB Europe's Virtual Programmatic Day 2026 by leaders from Google, Amazon, Publicis, Magnite. https://ppc.land/iab-europes-2026-programmatic-day-ctv-ai-and-the-messy-middle/ #ProgrammaticAdvertising #CTV #ArtificialIntelligence #IABEurope #DigitalMarketing

FYI: IAB Europe's 2026 programmatic day: CTV, AI, and the messy middle: CTV measurement gaps, AI buying tools, and SMB access debated at IAB Europe's Virtual Programmatic Day 2026 by leaders from Google, Amazon, Publicis, Magnite. https://ppc.land/iab-europes-2026-programmatic-day-ctv-ai-and-the-messy-middle/ #ProgrammaticAdvertising #CTV #ArtificialIntelligence #IABEurope #DigitalMarketing

FYI: IAB Europe's 2026 programmatic day: CTV, AI, and the messy middle: CTV measurement gaps, AI buying tools, and SMB access debated at IAB Europe's Virtual Programmatic Day 2026 by leaders from Google, Amazon, Publicis, Magnite. https://ppc.land/iab-europes-2026-programmatic-day-ctv-ai-and-the-messy-middle/ #ProgrammaticAdvertising #CTV #ArtificialIntelligence #IABEurope #DigitalMarketing

FYI: IAB Europe's 2026 programmatic day: CTV, AI, and the messy middle: CTV measurement gaps, AI buying tools, and SMB access debated at IAB Europe's Virtual Programmatic Day 2026 by leaders from Google, Amazon, Publicis, Magnite. https://ppc.land/iab-europes-2026-programmatic-day-ctv-ai-and-the-messy-middle/ #ProgrammaticAdvertising #CTV #ArtificialIntelligence #IABEurope #DigitalMarketing

ICYMI: IAB Europe's 2026 programmatic day: CTV, AI, and the messy middle: CTV measurement gaps, AI buying tools, and SMB access debated at IAB Europe's Virtual Programmatic Day 2026 by leaders from Google, Amazon, Publicis, Magnite. https://ppc.land/iab-europes-2026-programmatic-day-ctv-ai-and-the-messy-middle/ #IABEurope #ProgrammaticAdvertising #CTV #ArtificialIntelligence #MediaBuying

IAB Europe's 2026 programmatic day: CTV, AI, and the messy middle: CTV measurement gaps, AI buying tools, and SMB access debated at IAB Europe's Virtual Programmatic Day 2026 by leaders from Google, Amazon, Publicis, Magnite. https://ppc.land/iab-europes-2026-programmatic-day-ctv-ai-and-the-messy-middle/ #IABEurope #ProgrammaticAdvertising #CTV #ArtificialIntelligence #DigitalMarketing

ICYMI: IAB Europe's 383-question guide finally maps who owes what to whom in ad tech: IAB Europe's Programmatic Working Group released an updated supply chain transparency guide on April 9 with 383 questions across 11 nodes and 39 edges. https://ppc.land/iab-europes-383-question-guide-finally-maps-who-owes-what-to-whom-in-ad-tech/ #AdTech #ProgrammaticAdvertising #SupplyChainTransparency #IABEurope #DigitalMarketing

TCF enforcement more than doubled in 2025, IAB Europe report shows: IAB Europe's 2025 TCF Compliance Report reveals vendor enforcement procedures surged 118% to 587, with 953 vendors and 181 CMPs registered across the framework. https://ppc.land/tcf-enforcement-more-than-doubled-in-2025-iab-europe-report-shows/ #TCF #DataProtection #IABEurope #Compliance #Privacy

Belgian court hands IAB Europe a major TCF win: IAB Europe's appeal succeeds as Belgian Market Court annuls action plan validation, requiring narrower scope reflecting limited joint controllership role. https://ppc.land/belgian-court-hands-iab-europe-a-major-tcf-win/ #IABEurope #TCF #BelgianCourt #DigitalMarketing #PrivacyRegulations

Google mandates TCF v2.3 migration by February 2026: Publishers and Consent Management Platforms face a February 28, 2026 deadline to implement IAB Europe's updated framework, with Google systems accepting v2.3 strings immediately. https://ppc.land/google-mandates-tcf-v2-3-migration-by-february-2026/ #Google #TCFv23 #IABEurope #ConsentManagement #DigitalMarketing

ICYMI: German media house Ströer becomes newest member of IAB Europe: Leading German advertising firm Ströer joins European-level digital marketing and advertising association IAB Europe. https://ppc.land/german-media-house-stroer-becomes-newest-member-of-iab-europe/ #DigitalMarketing #OnlineWerbung #MarketingNews #IABEurope #Ströer