“Traveling booksellers balanced the need to garner sales with the specter of artful deception”*…
We noted in a post last month the extraordinary market in the 19th century U.S. for subscription books (a direct-sales approach to publishing with a long history); even after subscriptions subsided, their infrastructure– sales teams that contained an appreciable number of women– was used to sell books in locations too remote for bookstores. Livia Gershon reviews the risks and rewards of life on the road as a traveling bookseller…
In the second half of the nineteenth century, before the rise of public libraries, many people in remote parts of the United States got their hands on new books thanks to traveling salespeople. As literature scholar and archivist Jolie Braun writes, drawing on three memoirs from this era, women in that line of work had some distinct advantages but also faced serious hardships, both physical and social.
The booksellers visited homes and businesses with sample books, took orders, and then later delivered the books and collected payment. Braun writes that popular volumes included Bibles, farming and health manuals, biographies, and fiction. Ulysses S. Grant’s memoirs and the works of Mark Twain were popular choices. Many books published using this “subscription” model sold hundreds of thousands of copies.
While the vast majority of book peddlers were men, some publishers recruited women with the idea that they would be well suited to sell books on health and hygiene to female readers, and also that customers would find them sympathetic.
In an 1868 account of her work selling books across northern Illinois and Indiana, Annie Nelles Dumond described taking up the work out of necessity. She wrote that, seeking to escape a difficult childhood, she married young to a man who turned out to already have a wife and children. A second husband abandoned her. So Dumond sought ways to support herself.
When she began selling books, she wore a mourning bonnet. She acknowledged that this was deceptive but wrote that it was “almost necessary to my self-preservation that my past should not be known.”
Dumond described pride in her work’s “dissemination of light and knowledge among the masses.” By contrast, in an 1874 book on her own work as a bookseller, J. W. Likins of central California wrote that, despite knowing it was “honorable and legitimate” employment, “it seemed to me very much like begging.”
Likins, who took the job to support her family after her husband became too ill to work, wrote that some potential customers seemed curious or pitying. But a few men were angry to see a woman out on her own, demanding that she go home to take care of her family or incorrectly assuming that she was a suffragist.
More disturbingly, in a third autobiographical account Braun considers, published in 1881, a northern California peddler named Harriet Wasson Styer described a man telling her that, if she were his sister, he would murder her rather than allow her to canvass.
But much of Styer’s account suggested a fascinating experience. She recounted traveling to lumber camps and mining towns, admiring the wild landscapes, and coping with bed bugs and dirty stagecoaches.
Braun notes that all three peddlers were well aware that they were doing something many people believed was improper for a lady, but they took on the work out of a combination of necessity and a chance for adventure…
“The Women Who Sold Books Door to Door,” from @liviagershon.bsky.social in @jstordaily.bsky.social.
Pair with: “Building a Library in Wartime Paris” (“how librarians brought books to U. S. troops during World War I”)
* John Jude Garcia, American Biography, the History of Books, and the Market for Nationalism, 1800-1855
###
As we get a foot in the door, we might send grateful birthday greetings to Herman Melville; he was born on this date in 1819. A writer, he is best known for Moby-Dick (1851), Typee (1846), and his posthumously published (1924) novella Billy Budd, Sailor. The efforts of the booksellers described above notwithstanding, Melville was not well known to the public at the time of his death in 1891. But the centennial of his birth was the starting point of a Melville revival; Moby-Dick is now, of course, considered one of the Great American Novels.
#BillyBudd #books #bookselling #business #culture #HermanMelville #history #literature #Melville #MobyDick #novels #publishing #travelingSaleswomen #Typee
