#greenwashingpractices — Public Fediverse posts

“The Directive improves the reliability and transparency of #greenclaims and #sustainabilitylabels. It encourages businesses to adopt more sustainable practices and prevents #earlyobsolescence and #greenwashing. It also ensures that shoppers have access to better information on a product’s durability and repairability, as well as on their legal guarantee rights.”

#greenwashingpractices in the UE
EU Commission Warns 20 Member States Over Failure to Implement #Anti-Greenwashing Rules
Mark Segal

including banning unverified generic environmental claims such as “environmentally friendly,” or “biodegradable” & those based on emissions offsetting schemes
The deadline for EU member states to transpose the ECGT into national laws was March 27, 2026, with the directive set to enter into application in September, although the Commission said that it is still calling on 20 states to transpose the directive.

#greenwashingpractices

The European Commission announced that it has sent letters to 17 EU member states, opening infringement procedures over the states’ failure to communicate that they have transposed new anti-greenwashing legislation, the “Directive on Empowering Consumers for the Green Transition,” #ECGT into their national laws

Adopted by European lawmakers in 2024, the ECGT was designed to protect consumers from misleading green claims & other #greenwashingpractices,