#greenmarketing — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #greenmarketing, aggregated by home.social.
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🇬🇧 The normalisation of greenwashing
As sustainability fades from fashion’s agenda, misleading claims fill the voidWe came across a Business of Fashion interview with H&M’s CEO and CSO. The headline? “H&M says sustainability is good for business. Can it get shoppers to care?”
Sounds reasonable. Until you read between the lines.
Because here’s what’s missing from that conversation:
❌ No mention of overproduction
❌ No questions about a business model built on volume
❌ No scrutiny — just a quote shifting responsibility onto consumersThis isn’t a failure of the system. This is a feature of it.
When sustainability quietly fades from the agenda, greenwashing becomes acceptable. Safe. Normal.
Read more: https://suite123.it/2026/03/30/the-normalisation-of-greenwashing/
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🇮🇹 La normalizzazione del greenwashing
Mentre la sostenibilità scompare dall’agenda della moda, le affermazioni ingannevoli riempiono il vuotoCi siamo imbattuti in un'intervista di Business of Fashion con l'amministratore delegato e la CSO di H&M. Il titolo? "H&M dice che la sostenibilità è buona per gli affari. Può convincere i clienti a interessarsene?"
Sembra ragionevole. Finché non leggi tra le righe.
Perché ecco cosa manca da quella conversazione:
❌ Nessuna menzione della sovrapproduzione
❌ Nessuna domanda su un modello di business basato sul volume
❌ Nessuna analisi critica — solo una citazione che scarica la responsabilità sui consumatoriQuesto non è un fallimento del sistema. È una sua caratteristica.
Quando la sostenibilità svanisce silenziosamente dall'agenda, il greenwashing diventa accettabile. Sicuro. Normale.
Leggi di più: https://tinyurl.com/nhfcn982
#greenwashing #thisisgreenwashing
#sustainability #sustainablefashion #greenmarketing #fashionindustry -
🟢 Was ist eigentlich #Greenwashing? Eine neue Übersichtsstudie hat 646 Definitionen ausgewertet.
Greenwashing bedeutet, dass Unternehmen sich „grüner“ darstellen, als sie wirklich sind – oft durch vage, irrelevante oder selektive Infos.
Das „Need for Balance“-Modell beschreibt auch das Gegenteil – #Greenhushing, wenn echte #Umweltleistungen bewusst unterkommuniziert werden.
https://doi.org/10.1186/s40991-025-00124-3
#Nachhaltigkeit #ESG #Unternehmenskommunikation #Klimakommunikation #GreenMarketing
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Sustainability storytelling in 2025 must do more than raise awareness. It must inspire action and cut through the noise of greenwashing.
The most effective campaigns are shifting from problems to solutions, using interactive data for transparency, and amplifying community voices for authenticity. This is how you create real impact.
Our new guide details the 7 key trends in this crucial field.
Read it now: https://silphiumdesign.com/trends-digital-storytelling-sustainability/
#Sustainability #DigitalStorytelling #GreenMarketing #SciComm
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🌱 The Truth Behind #Branded Sustainability 🌱
Is your favorite brand really eco-friendly—or just greenwashing? 🧐 Many “sustainable” campaigns hide environmental harm behind clever marketing.
💡 Uncover the facts 👉 https://www.brandpromotips.com/branded-sustainability-truth/
#Sustainability #GreenMarketing #EcoFriendly #BrandTransparency
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🌍 Go Green, Go Digital 🌱 #EarthDay2025
This Earth Day, let’s make smarter choices for a better planet. At Touchstone Infotech, we’re all about digital solutions that grow your business and shrink your carbon footprint.
💻📊 Go paperless. Go efficient. Go eco-friendly.
#digitalmarketing #touchstoneinfotech #digitaltransformation #sustainablebusiness #greenmarketing #paperlesssolution #ecofriendlytech #greenbusiness #digitalforearth #marketingwithpurpose
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As a sustainable CPG brand, properly segmenting your target market is crucial for making smart product development, messaging, pricing, and promotions decisions. Rather than taking a blanket approach, you need to identify the specific organic/non-GMO segments to pursue and tailor your marketing mix accordingly... Slicing the Organic/Non-GMO Pie: Smart Market Segmentation for Sustainable Brands — Curio Research https://www.curioresearch.net/news-notes/2024/12/16/slicing-the-organicnon-gmo-pie-smart-market-segmentation-for-sustainable-brands #greenmarketing #cpg #sustainability #mrx
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How about a marketing success story for sustainability? Tide used behavioural market research to change consumer laundry habits and reduce their carbon footprint by encouraging eco-friendly practices at home and highlighting them in its marketing strategy. This approach showcases how businesses can use research to thrive while contributing positively to the planet. #Sustainability #GreenMarketing #mrx https://sustainablebrands.com/read/behavior-change/collaborations-turning-tide-cold-water-washing
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Check out our latest article in Sustainability (Journal): An Integrated Model of the Sustainable Consumer.
The term ‘sustainable consumer’ is used across various knowledge domains, from #SustainableConsumption, #GreenMarketing, #Sustainability, and hashtag#SocialChange to hashtag#SocialMarketing for sustainability issues. However, the term lacks a precise definition, which leads to the inaccurate evaluation and measurement of the impact of green marketing or social marketing campaigns on consumption—sustainable or otherwise. This paper develops a framework to clarify the term ‘sustainable consumer’ to assist both scholars and practitioners. The application of systems thinking was applied to the extant literature to theorise the #SustainableConsumer. It provides a new framework for theorising Sustainable Consumers: the integrated model of the sustainable consumer (#ISMC). The framework enables a targeted intervention design according to the layer and element and permits more precise evaluations of behaviour change campaigns’ effectiveness.
Read it here (open access): https://doi.org/10.3390/su16073023
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#Blog #Content #DigitalMarketing #GreenMarketing #Hubspot #Marketing #onlinemarketing #SocialMedia #Video #GoodNews