#greenmarketing — Public Fediverse posts

🟢 Was ist eigentlich #Greenwashing? Eine neue Übersichtsstudie hat 646 Definitionen ausgewertet.

Greenwashing bedeutet, dass Unternehmen sich „grüner“ darstellen, als sie wirklich sind – oft durch vage, irrelevante oder selektive Infos.

Das „Need for Balance“-Modell beschreibt auch das Gegenteil – #Greenhushing, wenn echte #Umweltleistungen bewusst unterkommuniziert werden.

https://doi.org/10.1186/s40991-025-00124-3

#Nachhaltigkeit #ESG #Unternehmenskommunikation #Klimakommunikation #GreenMarketing

Sustainability storytelling in 2025 must do more than raise awareness. It must inspire action and cut through the noise of greenwashing.

The most effective campaigns are shifting from problems to solutions, using interactive data for transparency, and amplifying community voices for authenticity. This is how you create real impact.

Our new guide details the 7 key trends in this crucial field.

Read it now: https://silphiumdesign.com/trends-digital-storytelling-sustainability/

#Sustainability #DigitalStorytelling #GreenMarketing #SciComm

🌱 The Truth Behind #Branded Sustainability 🌱

Is your favorite brand really eco-friendly—or just greenwashing? 🧐 Many “sustainable” campaigns hide environmental harm behind clever marketing.

💡 Uncover the facts 👉 https://www.brandpromotips.com/branded-sustainability-truth/

#Sustainability #GreenMarketing #EcoFriendly #BrandTransparency

Thinking about "green" content? It's not just about what you say, but how you create it. This piece from WebHeads United dives into sustainable content marketing, focusing on creating high-quality, evergreen content to reduce digital waste. A great read for any content creator looking to be more eco-friendly. #SustainableContent #GreenMarketing #ContentStrategy

https://webheadsunited.com/sustainable-content-creation/

🌿 This World Environment Day 🌍
At Samms Juke Box, we grow more than just campaigns —
We cultivate value, zero waste, and green barter strategies.
Just like veggies enrich the soil and soul,
Our barter system enriches your brand — naturally, sustainably.
🌱 Let’s trade smart, live green, and market clean!

#SammsJukeBox #EnvironmentDay #BarterIsBetter #GreenMarketing #SustainableBranding

¿VEGANO es = a SALUDABLE?

¿Y si el problema no fuera la #carne sino el sistema de producción industrializado?
¿Y si en lugar de apoyar la industria del plástico supuestamente #animalfriendly entendieras que es ESA MISMA industria (la de los combustibles fosiles) la que está agotando recursos finitos?
¿Y si la fisiología der ser humano demanda una alimentación #agroecologica, local, de pastura, nutricionalmente densa y SIN ULTRAPROCESADOS?

¿Dónde meteríamos entonces el #greenmarketing ?

As a sustainable CPG brand, properly segmenting your target market is crucial for making smart product development, messaging, pricing, and promotions decisions. Rather than taking a blanket approach, you need to identify the specific organic/non-GMO segments to pursue and tailor your marketing mix accordingly... Slicing the Organic/Non-GMO Pie: Smart Market Segmentation for Sustainable Brands — Curio Research https://www.curioresearch.net/news-notes/2024/12/16/slicing-the-organicnon-gmo-pie-smart-market-segmentation-for-sustainable-brands #greenmarketing #cpg #sustainability #mrx

The rising demand for supply chain transparency poses both challenges and opportunities for sustainable and ethical CPG brands. There is increased pressure to substantiate claims about sourcing, labor practices, environmental footprint, etc. Radical transparency allows values-driven companies to differentiate themselves and build trust. #greenmarketing #cpg #mrx
Shine a Light on Your Supply Chain: The Growing Call for Transparency — Curio Research https://www.curioresearch.net/news-notes/2024/11/4/shine-a-light-on-your-supply-chain-the-growing-call-for-transparency

How about a marketing success story for sustainability? Tide used behavioural market research to change consumer laundry habits and reduce their carbon footprint by encouraging eco-friendly practices at home and highlighting them in its marketing strategy. This approach showcases how businesses can use research to thrive while contributing positively to the planet. #Sustainability #GreenMarketing #mrx https://sustainablebrands.com/read/behavior-change/collaborations-turning-tide-cold-water-washing

Check out our latest article in Sustainability (Journal): An Integrated Model of the Sustainable Consumer.

The term ‘sustainable consumer’ is used across various knowledge domains, from #SustainableConsumption, #GreenMarketing, #Sustainability, and hashtag#SocialChange to hashtag#SocialMarketing for sustainability issues. However, the term lacks a precise definition, which leads to the inaccurate evaluation and measurement of the impact of green marketing or social marketing campaigns on consumption—sustainable or otherwise. This paper develops a framework to clarify the term ‘sustainable consumer’ to assist both scholars and practitioners. The application of systems thinking was applied to the extant literature to theorise the #SustainableConsumer. It provides a new framework for theorising Sustainable Consumers: the integrated model of the sustainable consumer (#ISMC). The framework enables a targeted intervention design according to the layer and element and permits more precise evaluations of behaviour change campaigns’ effectiveness.

Read it here (open access): https://doi.org/10.3390/su16073023

Blog, Video und Social Media Content > Wie oft sollte man posten?

Wenn Ihr Ziel darin besteht, den Bekanntheitsgrad Ihrer Marke zu erhöhen, müssen Sie wahrscheinlich nicht so oft posten, wie Sie es für organischen Traffic tun würden.

Wie oft S...

#Blog #Content #DigitalMarketing #GreenMarketing #Hubspot #Marketing #onlinemarketing #SocialMedia #Video #GoodNews

https://goodnews.willbraender.com/out/goodnews-linkedin/blog-video-und-social-media-content-wie-oft-sollte-man-posten/