#ga4 — Public Fediverse posts

Legacy web analytics are obsolete! 📉 GA4's event model demands new strategies for accurate data.

Server-side tagging and consent mode are crucial for compliance and better insights.

👉 https://mediovsky.com/web-analytics-for-accurate-data/

#WebAnalytics #GA4

The AI is demonstrating a very, very deep level of understanding about human behavior pertaining to the adoption of AI.

#ai #vibe #gtm #ga4

https://www.linkedin.com/posts/drewspen_ai-vibe-gtm-share-7452396009294331904-xyFl?rcm=ACoAAAIE_UkBw4zr6l3yPtty7jnQqCqSeaDDuQ8

The AI is demonstrating a very, very deep level of understanding about human behavior pertaining to the adoption of AI.

#ai #vibe #gtm #ga4

https://www.linkedin.com/posts/drewspen_ai-vibe-gtm-share-7452396009294331904-xyFl?rcm=ACoAAAIE_UkBw4zr6l3yPtty7jnQqCqSeaDDuQ8

🎉🎉🎉
It just took me 2.5 years, but finally got my head around it to release v1.11 :)

https://github.com/idarek/minimal-analytics-4

#googleanalytics4 #ga4 #minimalanalytics #minimalanalytics4 #measurementprotocol #googleanalytics

🎉🎉🎉
It just took me 2.5 years, but finally got my head around it to release v1.11 :)

https://github.com/idarek/minimal-analytics-4

#googleanalytics4 #ga4 #minimalanalytics #minimalanalytics4 #measurementprotocol #googleanalytics

🎉🎉🎉
It just took me 2.5 years, but finally got my head around it to release v1.11 :)

https://github.com/idarek/minimal-analytics-4

#googleanalytics4 #ga4 #minimalanalytics #minimalanalytics4 #measurementprotocol #googleanalytics

🎉🎉🎉
It just took me 2.5 years, but finally got my head around it to release v1.11 :)

https://github.com/idarek/minimal-analytics-4

#googleanalytics4 #ga4 #minimalanalytics #minimalanalytics4 #measurementprotocol #googleanalytics

🎉🎉🎉
It just took me 2.5 years, but finally got my head around it to release v1.11 :)

https://github.com/idarek/minimal-analytics-4

#googleanalytics4 #ga4 #minimalanalytics #minimalanalytics4 #measurementprotocol #googleanalytics

Meta's click attribution change is overdue and welcome. Only link clicks count as "click" conversions now. Shares, saves, likes move to "engage-through attribution."

Cleaner separation = more accurate reporting, especially if you compare Meta data with GA4.

The catch? Engaged video view threshold dropped from 10s to 5s. Worth watching how that plays out.

More here: https://rubaitrad.com/

#MetaAds #ConversionTracking #GA4 #PrivacyFirst

Najnowszy odcinek podcastu → I TO SIĘ LICZY już w ten poniedziałek o godzinie 14:00.

Moim gościem będzie Paweł Piekarski.

Porozmawiamy o fundamentach analityki internetowej. Zapraszam serdecznie!

#iToSięLiczy
Powered by #FOTC
#MarketingOnline #SEO #SEM #GA4 #Clarity #AI #Podcast

Claude Code + BigQuery → agent analityczny, który pracuje na Twoich danych 24/7

Bez kopiowania zapytań. Bez pośredników. Bez przełączania między narzędziami.

To wszystko dzięki połączeniu Claude'a bezpośrednio do BigQuery przez MCP.

#iToSięLiczy
#AI #BigQuery #GoogleCloud #GA4 #DataDrivenMarketing #Automatyzacja #MarketingAnalytics

Local service owners: “Sponsored” placements are being spotted inside ChatGPT answers (desktop, signed-in users in the U.S.)—and they can appear on the first prompt.

New channel tests can burn budget fast if GA4 + call/form tracking is messy. I set up privacy-aware measurement (sGTM/Consent Mode v2) + fix attribution so you can scale with confidence.

https://calendly.com/rubaitrad

#GA4 #ConversionTracking #PrivacyFirst #PPC

Customers of Fathom Analytics can now connect to and associate Google Search Console data with their sites, and report on Google referrer data directly in their dashboard.

https://coywolf.com/news/content-marketing/fathom-a-privacy-first-ga4-alternative-adds-google-search-console-gsc-integration/

#Privacy #GA4 #Analytics

Google Analytics quietly worked its way back into advertisers' good graces: Google Analytics product manager discusses platform's year-long rehabilitation effort through AI features, budget tools and easier interfaces after rocky GA4 transition. https://ppc.land/google-analytics-quietly-worked-its-way-back-into-advertisers-good-graces/ #GoogleAnalytics #GA4 #DigitalMarketing #Advertising #AIFeatures

🚀 Track Traffic Sources & Use Traffic Generators in Google Analytics 4 (2026 Guide)

Our new guide shows you how to:
✅ Track all traffic sources in Google Analytics 4
✅ Use traffic generators the right way

Perfect for marketers, SEOs, and anyone who wants to understand their audience and get more visitors.

👉 Read the full guide here:
https://targetedwebtraffic.medium.com/the-complete-guide-to-tracking-traffic-sources-using-traffic-generators-in-google-analytics-4-46fa8f94b69a

#GoogleAnalytics4 #GA4 #TrafficSources #WebsiteTraffic #TrafficGenerator #SEO #DigitalMarketing #Analytics #MarketingTips #DataDriven

🚀 Track Traffic Sources & Use Traffic Generators in Google Analytics 4 (2026 Guide)

Our new guide shows you how to:
✅ Track all traffic sources in Google Analytics 4
✅ Use traffic generators the right way

Perfect for marketers, SEOs, and anyone who wants to understand their audience and get more visitors.

👉 Read the full guide here:
https://targetedwebtraffic.medium.com/the-complete-guide-to-tracking-traffic-sources-using-traffic-generators-in-google-analytics-4-46fa8f94b69a

#GoogleAnalytics4 #GA4 #TrafficSources #WebsiteTraffic #TrafficGenerator #SEO #DigitalMarketing #Analytics #MarketingTips #DataDriven

🚀 Track Traffic Sources & Use Traffic Generators in Google Analytics 4 (2026 Guide)

Our new guide shows you how to:
✅ Track all traffic sources in Google Analytics 4
✅ Use traffic generators the right way

Perfect for marketers, SEOs, and anyone who wants to understand their audience and get more visitors.

👉 Read the full guide here:
https://targetedwebtraffic.medium.com/the-complete-guide-to-tracking-traffic-sources-using-traffic-generators-in-google-analytics-4-46fa8f94b69a

#GoogleAnalytics4 #GA4 #TrafficSources #WebsiteTraffic #TrafficGenerator #SEO #DigitalMarketing #Analytics #MarketingTips #DataDriven

🚀 Track Traffic Sources & Use Traffic Generators in Google Analytics 4 (2026 Guide)

Our new guide shows you how to:
✅ Track all traffic sources in Google Analytics 4
✅ Use traffic generators the right way

Perfect for marketers, SEOs, and anyone who wants to understand their audience and get more visitors.

👉 Read the full guide here:
https://targetedwebtraffic.medium.com/the-complete-guide-to-tracking-traffic-sources-using-traffic-generators-in-google-analytics-4-46fa8f94b69a

#GoogleAnalytics4 #GA4 #TrafficSources #WebsiteTraffic #TrafficGenerator #SEO #DigitalMarketing #Analytics #MarketingTips #DataDriven

If there is generate_lead event in GTM/GA4, is there also degenerate_lead?
#gtm #ga4 #analytics #data #stats #humor #programmer_humor

Một nhà phát triển đã tạo ra Gentle sau khi khách hàng hoảng loạn vì ảnh chụp Google Analytics lúc nửa đêm, không hiểu dữ liệu. Gentle giúp bạn đặt câu hỏi tự nhiên về dữ liệu GA để nhận câu trả lời đơn giản, tránh hiểu lầm và tiết kiệm thời gian. Tiện lợi cho người không chuyên.

#GoogleAnalytics #GA4 #Analytics #WebAnalytics #Tool #CôngCụ #PhânTíchDữLiệu #SaaS

https://www.reddit.com/r/SaaS/comments/1ptcgwu/a_clients_midnight_google_analytics_screenshot/

Website Traffic Generator (Real vs Fake): Best Sources + GA4 Tracking Guide

I just published a new GitHub guide that breaks down real traffic vs fake/bot traffic, the best website traffic sources

If you’re trying to grow your site the right way (SEO-safe + real visitors), this will help you avoid scams and focus on what actually works. 👇
https://github.com/Targeted-Web-Traffic/website-traffic-generator

#WebsiteTraffic #SEO #DigitalMarketing #GA4 #GoogleAnalytics #SearchConsole #WordPress #MarketingTips

Meta tests GA4 integration for cross-platform tracking in ads: Meta introduces third-party reporting tools option at ad level, connecting Meta Ads directly to Google Analytics 4 for measuring website and shop actions. https://ppc.land/meta-tests-ga4-integration-for-cross-platform-tracking-in-ads/ #Meta #GA4 #GoogleAnalytics #DigitalMarketing #Advertising

Boost your business with expert Meta Ads & GA4 conversion tracking setup! Fix mismatches, enhance purchases, and set up remarketing tags. 🚀

#MetaAds #GA4 #DigitalMarketing #ConversionTracking #arunroy9400 #MarketingTips #BusinessGrowth #arunroy9400 #Ecommerce #OnlineAdvertising #SocialMediaMarketing #Trending2025

Boost your business with expert Meta Ads & GA4 conversion tracking setup! Fix mismatches, enhance purchases, and set up remarketing tags. 🚀

#MetaAds #GA4 #DigitalMarketing #ConversionTracking #arunroy9400 #MarketingTips #BusinessGrowth #arunroy9400 #Ecommerce #OnlineAdvertising #SocialMediaMarketing #Trending2025

Boost your business with expert Meta Ads & GA4 conversion tracking setup! Fix mismatches, enhance purchases, and set up remarketing tags. 🚀

#MetaAds #GA4 #DigitalMarketing #ConversionTracking #arunroy9400 #MarketingTips #BusinessGrowth #arunroy9400 #Ecommerce #OnlineAdvertising #SocialMediaMarketing #Trending2025

Migrating a C# Integration from GA3 to GA4 #code #ga4 #ithcwy #c# Some tips on avoiding pitfalls when migrating a C# application from Google Analytics 3 to Google Analytics 4.

https://ithoughthecamewithyou.com/post/migrating-a-c-integration-from-ga3-to-ga4

When I signed up for a GA4 account it forced me to pick "Business objectives". That *hides* some of the default basic and simpler menus. Go to Library/Collections, unpublish "Business objectives" publish "Life cycle" instead. Much prefer the more straightforward reports.
#GA4 #GoogleAnalytics

ICYMI: GA4 Audit Checklist: Complete GA4 audit checklist with priority rankings for tracking setup, data collection, compliance verification. https://ppc.land/ga4-audit-checklist/ #GA4 #GoogleAnalytics #DigitalMarketing #DataAnalytics #SEO

GA4 Audit Checklist: Complete GA4 audit checklist with priority rankings for tracking setup, data collection, compliance verification. https://ppc.land/ga4-audit-checklist/ #GA4 #AuditChecklist #DataAnalytics #TrackingSetup #DigitalMarketing

Snowflake Connector for Google Analytics Raw Data のコネクタを OAuth 2.0 で認証する
https://dev.classmethod.jp/articles/snowflake-connector-for-google-analytics-raw-data-oauth-2-0/

#dev_classmethod #Snowflake #Google_Cloud_GCP #Google_BigQuery #GA4

These Matomo analytics videos just destroy Google Analytics.

https://www.youtube.com/watch?v=-WMBPyZ8R4w

#seo #searchengineoptimization #analytics #webmarketing #digitalmarketing #matomo #ga4

ICYMI: Google releases templates for GA4 reports snapshot customization: Google enhances analytics dashboards with new template options for marketers. https://ppc.land/google-releases-templates-for-ga4-reports-snapshot-customization/ #GoogleAnalytics #GA4 #DigitalMarketing #MarketingTools #AnalyticsDashboard

Google releases templates for GA4 reports snapshot customization: Google enhances analytics dashboards with new template options for marketers. https://ppc.land/google-releases-templates-for-ga4-reports-snapshot-customization/ #GA4 #GoogleAnalytics #DigitalMarketing #Analytics #DataDriven

What are people using for web analytics nowadays, when you entirely own your tech stack?

Avoiding entirely any Google or SAAS provider

#analytics #webanalytics #googleanalytics #ga4 #degoogle

GA4 intraday exports and cookieless pings

I build a lot of reports for clients that use Big Query GA4 as source.

Now.. that works like a charm. But.. you will need to wait some time to get processed data from the events_ tables.

More recent data will appear in the streaming _intraday_ tables, if you have that enabled. But.. that data is not always complete! Especially when your site has consent mode enabled, and does not set a cookie until after consent.

Here’s how it works:

The scenario

Someone visits the site for the first time (source: some campaign), gets confronted with the cookie banner, and then clicks accept.

We tagged the site correctly, so this is what happens

1. a page_view event triggers (with URL parameters) – and notices analytics consent is denied (the default)
2. the tracker attaches some parameters to this hit, to help processing
   • a session is started
   • this is the first visit
3. there is an item list on the page: view_item_list event is triggered
4. the cookiebanner pops up (event: cookiebar_view)
5. the visitor clicks accept (event: cookiebar_accept) and the tracker gets sent a granted signal
6. now the cookie can be uses, and is attached to an automatic event user_engagement

Sounds simple. Now, let’s see what is streamed into Big Query:

The streaming data gap

Basically, the intraday tables store what happens, as it happens.

• cookie field ( user_pseudo_id ) is filled in on hits on/after consent
• cookie field is NULL for hits before consent

As it should be, right? But there’s a third bullet:

• first batch of events will not appear in the intraday table!

Here’s what we see (most recent hit first, read from bottom to top)

1. the page_view is missing in the streaming table
2. the collected_traffic_source information is missing (it is always only filled in on the first batch of events)
3. As a byproduct, we also do not see the session start and first visit
4. the other events are all sent without a cookie
5. after consent, we see the user_pseudo_id – finally

The next day.. Google has glued it all together

Processed data: every event has a row

The following is in the processed data: (most recent hit first, read from bottom to top)

• The page_view event and all other events leading up to the consent have a cookie attached to it! Google rescued that information
• the “Attached” parameters to the hit expand to two extra rows
  • session_start
  • first_visit
• we have source information: collected_traffic_source is present – on the first batch, as normal

Not visible in the screenshot: session_traffic_source_last_click – the session information is properly filled in.

The consequences

If you decide to use intraday tables in your Big Query reports: be aware that although the information is fresh (no pun intended, GA360 users), it’s incomplete

• intraday misses crucial events, namely the first batch (most often a page_view)
  • bye bye landing_page reports based on page_views
  • bye bye traffic source reports based on session_traffic_source_last_click or collected_traffic_source
• intraday misses cookies on some events
  • which is not too much of an issue, really

Your experiences?

Do you use intraday tables in your models? Have you found clever workarounds to get the correct data in?

Let me know! Drop a comment here, or send me a bluesky message!

Still here?

Check out GA4Dataform – a product I’ve helped build that turns the GA4 Big Query exports into usable tables!

Related posts:

#bigQuery #consentMode #cookies #ga4 #tagging

What is the Google Analytics Measurement Protocol, and how can it be used to enhance my website's data collection beyond standard tracking?
The Google Analytics Measurement Protocol is a powerful, yet often overlooked, feature of Google Analytics (both Universal Analytics and GA4). It's essentially a set of rules that allow you to send data directly to Google Analytics servers from any internet-connected device
https://www.quora.com/What-is-the-Google-Analytics-Measurement-Protocol-and-how-can-it-be-used-to-enhance-my-websites-data-collection-beyond-standard-tracking/answer/Momenul-Ahmad
#DataAnalytics #MeasurementProtocol #ga4 #google #data

Data Blends might be the least intuitive of all the Looker features. Needlessly complicated #GA4

Here is another great video (from a B2B video agency called Umault - I've never worked with them) about the end of Universal Analytics last year.

#seo #searchengineoptimization #googleanalytics #analytics #ga4 #universalanalytics #webmarketing #digitalmarketing

https://www.youtube.com/watch?v=_nAtC2Ps_x4

I hate GA4. There I said it. #GA4 #GoogleAnalytics4

I love Koko Analytics and Fathom Analytics.

I hate GA4. There I said it. #GA4 #GoogleAnalytics4

I love Koko Analytics and Fathom Analytics.

I hate GA4. There I said it. #GA4 #GoogleAnalytics4

I love Koko Analytics and Fathom Analytics.

I hate GA4. There I said it. #GA4 #GoogleAnalytics4

I love Koko Analytics and Fathom Analytics.

I hate GA4. There I said it. #GA4 #GoogleAnalytics4

I love Koko Analytics and Fathom Analytics.

Anyone have a good handle on good and bad uses of engagement rate in GA4? Seems to me that engagement rate is essentially scoped to the session, so page-specific engagement rates are not what folks expect!

#ga4 #googleanalytics4 #googleanalytics

Anyone have a good handle on good and bad uses of engagement rate in GA4? Seems to me that engagement rate is essentially scoped to the session, so page-specific engagement rates are not what folks expect!

#ga4 #googleanalytics4 #googleanalytics

Anyone have a good handle on good and bad uses of engagement rate in GA4? Seems to me that engagement rate is essentially scoped to the session, so page-specific engagement rates are not what folks expect!

#ga4 #googleanalytics4 #googleanalytics

Missed Marissa Goldsmith's enlightening talk on GA4? No worries! As promised we've got you covered with a recap of all her key insights, new features, and what's changed in the GA4 landscape.

Watch the replay: https://www.youtube.com/watch?v=IOa5Bs8e12E

#GA4 #DigitalAnalytics #WordPressDC #WordPress #WPDC

I am beginning to hate Google Analytics 4 with a passion I thought I only had for Drupal. Overengineered, privacy invading, difficult to implement, difficult to use piece of crap. Simple Analytics is a total breath of fresh air in comparison.

#GA4 #GoogleAnalytics #SimpleAnalytics

Why is Google moving from Universal Analytics (UA) property to GA4 property

https://techdirectarchive.com/2023/08/21/why-is-google-moving-from-universal-analytics-ua-property-to-ga4-property/

#Analytics, #Data, #DataAnalytics, #GA4, #Google, #GoogleAnalytics, #GoogleAnalytics4, #MobileApp, #Property, #UA, #UniversalAnalytics, #Visitors

Finally :) -> GA4 Update: Match types, including regex, are now available in Reports

"Filters now supports match types, including ‘begins with’, ‘exactly matches’, and regex."

https://support.google.com/analytics/answer/11377859?sjid=5918455720007902751-NA

#google #analytics #ga4 #googleanalytics4 #data #regex