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#forrester — Public Fediverse posts

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  1. Ernüchternd: Laut Forrester-Prognose liegt Deutschlands digitale Souveränität 2025 bei 34 Prozent – und soll bis 2030 nur auf 36 Prozent steigen. China: 82, USA: 79. Bei Halbleitern taucht Europa im Ranking gar nicht erst auf. Golem-Analyse von Johannes Hiltscher.
    #DigitaleSouveränität #Forrester #Halbleiter buff.ly/Rw8zfUw

  2. Ernüchternd: Laut Forrester-Prognose liegt Deutschlands digitale Souveränität 2025 bei 34 Prozent – und soll bis 2030 nur auf 36 Prozent steigen. China: 82, USA: 79. Bei Halbleitern taucht Europa im Ranking gar nicht erst auf. Golem-Analyse von Johannes Hiltscher.
    #DigitaleSouveränität #Forrester #Halbleiter buff.ly/Rw8zfUw

  3. Как CTO защитить бюджет на миграцию в облако

    Представьте ситуацию: вы приходите к руководству с четким техническим обоснованием миграции в облако: оборудование устаревает, вычислительных мощностей не хватает, риски простоев растут. Рассказываете, как облако поможет быстрее запускать новые сервисы, масштабировать инфраструктуру и снизить нагрузку на команду. А в ответ слышите: «Бюджет не согласован. Живите с тем, что есть». Знакомая ситуация? Проблема не в качестве ваших аргументов. Проблема в том, что ИТ и бизнес говорят на разных языках . Вы говорите на языке технологий, а CFO – на языке финансов. У вас даже KPI разные: для вас важны аптайм, время восстановления, скорость развертывания сред, в то время как для финансового директора – только деньги. Пока вы не найдете точки соприкосновения, договориться о бюджете на миграцию в облако будет тяжело. Но не стоит отказываться от технологической логики, просто нужно научиться переводить её на язык инвестиций. Показать CFO, что облако выгодно не потому, что оно «гибкое, масштабируемое и современное», а потому что оно приносит деньги или помогает перестать их терять.

    habr.com/ru/articles/1054372/

    #forrester #forrester_TEI #cto #экономия_денег #облака #миграция_в_облако #выгоды

  4. VMS: efficienza operativa e ROI guidano il mercato: della Redazione La crescente complessita' degli ecosistemi di sicurezza fisica sta accelerando la domanda di piattaforme di video management (VMS) flessibili, scalabili e aperte. E' quanto emerge dall'analisi Total Economic Impact™ condotta da Forrester per Milestone, che evidenzia come l'adozione...
    #XProtect #Forrester #Milestone #ROI #videomanagement dlvr.it/TSvLd1

  5. Forrester says AI is reshaping what it means to be creative in marketing. Rather than replacing human creativity, AI reveals what advertising is really about - turning product facts into desire through language and narrative. CMOs must guide this shift from making ads to designing meaning. forrester.com/blogs/the-cmo-ai #Marketing #Strategy #AI #Forrester

  6. Forrester says AI is reshaping what it means to be creative in marketing. Rather than replacing human creativity, AI reveals what advertising is really about - turning product facts into desire through language and narrative. CMOs must guide this shift from making ads to designing meaning. forrester.com/blogs/the-cmo-ai #Marketing #Strategy #AI #Forrester

  7. AI is forcing CMOs to confront hard truths about their organisations. New Forrester research shows AI doesn't just automate tasks - it exposes structural gaps in decision-making, accountability and governance. Leaders must define AI's role, align incentives and build clear accountability to turn AI into a competitive advantage. forrester.com/blogs/ai-is-resh #Marketing #Strategy #AI #Forrester

  8. AI is forcing CMOs to confront hard truths about their organisations. New Forrester research shows AI doesn't just automate tasks - it exposes structural gaps in decision-making, accountability and governance. Leaders must define AI's role, align incentives and build clear accountability to turn AI into a competitive advantage. forrester.com/blogs/ai-is-resh #Marketing #Strategy #AI #Forrester

  9. Forrester reports B2B event teams face mounting pressure as budgets stagnate while costs rise. Around 60% of organisations report flat or declining event budgets, with 71% expecting higher costs. AI is emerging as a solution to help teams select events, validate audiences and automate repetitive tasks. Two-thirds of B2B buyers are now Gen Z or Millennials who expect tailored, relevant experiences.

    forrester.com/blogs/why-an-ai-

    #Marketing #Strategy #AI #Forrester

  10. Forrester reports B2B event teams face mounting pressure as budgets stagnate while costs rise. Around 60% of organisations report flat or declining event budgets, with 71% expecting higher costs. AI is emerging as a solution to help teams select events, validate audiences and automate repetitive tasks. Two-thirds of B2B buyers are now Gen Z or Millennials who expect tailored, relevant experiences.

    forrester.com/blogs/why-an-ai-

    #Marketing #Strategy #AI #Forrester

  11. 2026 marks a monumental shift in marketing beyond 'digital.' AI will upend commercial models, reshape brand expectations from partners and demand new measures of efficient growth. CMOs face the herculean task of rewiring the marketing function. forrester.com/blogs/forresters #Marketing #Strategy #AI #Forrester

  12. 2026 marks a monumental shift in marketing beyond 'digital.' AI will upend commercial models, reshape brand expectations from partners and demand new measures of efficient growth. CMOs face the herculean task of rewiring the marketing function. forrester.com/blogs/forresters #Marketing #Strategy #AI #Forrester

  13. AI is reshaping marketing and CMOs must lead the transformation. New Forrester research shows AI doesn't just amplify what works - it exposes organizational gaps in decision-making and accountability. Without clear leadership, AI accelerates confusion instead of results. CMOs must define AI's role in their operating model. forrester.com/blogs/ai-is-resh #Marketing #Strategy #AI #Forrester

  14. AI is reshaping marketing and CMOs must lead the transformation. New Forrester research shows AI doesn't just amplify what works - it exposes organizational gaps in decision-making and accountability. Without clear leadership, AI accelerates confusion instead of results. CMOs must define AI's role in their operating model. forrester.com/blogs/ai-is-resh #Marketing #Strategy #AI #Forrester

  15. AI is transforming B2B buying beyond search. Private AI tools like Microsoft Copilot are used by 68% of business buyers, with over a third on corporate instances. Traffic declines tell only half the story — visibility in AI answers is now essential. forrester.com/blogs/zero-click #Marketing #Strategy #AI #Forrester

  16. AI is transforming B2B buying beyond search. Private AI tools like Microsoft Copilot are used by 68% of business buyers, with over a third on corporate instances. Traffic declines tell only half the story — visibility in AI answers is now essential. forrester.com/blogs/zero-click #Marketing #Strategy #AI #Forrester

  17. Block entlässt die Hälfte seiner Belegschaft – Dorsey sieht KI als Treiber eines branchenweiten Wandels

    Mehr als 4.000 der weltweit rund 10.000 Beschäftigten werden das Unternehmen verlassen müssen – die Belegschaft schrumpft damit auf knapp 6.000 Mitarbeitende.

    all-about-security.de/block-en

    #jobverlust #ki #forrester

  18. “Many companies claim they are laying off staff because of AI. Some of these ventures lead to spectacular failures…. Other times, AI doesn’t actually replace human workers at all. Too often, company management lays off employees based on the future promise of AI.”

    #Forrester, quoted by #ViktorEriksson, 2025

    computerworld.com/article/4084

    Well surprise, surprise.

    #AI #MOLE

    @MikeElgan @jikomayo

  19. “Many companies claim they are laying off staff because of AI. Some of these ventures lead to spectacular failures…. Other times, AI doesn’t actually replace human workers at all. Too often, company management lays off employees based on the future promise of AI.”

    #Forrester, quoted by #ViktorEriksson, 2025

    computerworld.com/article/4084

    Well surprise, surprise.

    #AI #MOLE

    @MikeElgan @jikomayo

  20. 2026 wird Europa nicht cloud-souverän sein – zu stark die Abhängigkeit von US-Hyperscalern, zu schwach die eigenen Lösungen. #Forrester rät zu Pragmatismus: ‚So viel Unabhängigkeit wie möglich, aber bezahlbar.‘ KI-Hoffnungen? Auch hier hinkt der Kontinent hinterher. #CIO #DigitalSouveränität
    Aber wer hat ernsthaft damit gerechnet. Es ist ein Weg zu gehen, aber lasst uns beginnen! cio.de/article/4071581/europas

  21. 2026 wird Europa nicht cloud-souverän sein – zu stark die Abhängigkeit von US-Hyperscalern, zu schwach die eigenen Lösungen. #Forrester rät zu Pragmatismus: ‚So viel Unabhängigkeit wie möglich, aber bezahlbar.‘ KI-Hoffnungen? Auch hier hinkt der Kontinent hinterher. #CIO #DigitalSouveränität
    Aber wer hat ernsthaft damit gerechnet. Es ist ein Weg zu gehen, aber lasst uns beginnen! cio.de/article/4071581/europas

  22. Oh dear lord what awful "corporate clipart" images #Forrester still uses in the social sharing cards of their articles. Not visible on the page itself, only revealed once you post it online.🙈

  23. Oh dear lord what awful "corporate clipart" images #Forrester still uses in the social sharing cards of their articles. Not visible on the page itself, only revealed once you post it online.🙈

  24. Drones are revolutionizing labor-intensive industries, boosting efficiency & safety while tackling operational challenges. jpmellojr.blogspot.com/2025/06 #Drones #Automation #Forrester

  25. Drones are revolutionizing labor-intensive industries, boosting efficiency & safety while tackling operational challenges. jpmellojr.blogspot.com/2025/06 #Drones #Automation #Forrester

  26. "The Graphic Future Of #IT Management"

    Fascinating thesis on convergence of *Ops (incl. #ITSM, #DevOps, #FinOps, #SecOps, #AIOps + #SRE, #APM, #ITIM, #ITOM etc.) into a new #AI driven visual #ITOps paradigm. Big if true!

    The awesome @charlestbetz.bsky.social via #Forrester

    forrester.com/blogs/the-graphi

  27. "The Graphic Future Of #IT Management"

    Fascinating thesis on convergence of *Ops (incl. #ITSM, #DevOps, #FinOps, #SecOps, #AIOps + #SRE, #APM, #ITIM, #ITOM etc.) into a new #AI driven visual #ITOps paradigm. Big if true!

    The awesome @charlestbetz.bsky.social via #Forrester

    forrester.com/blogs/the-graphi

  28. Boomi Dismembers The TIBCO Frankenstein

    forrester.com/blogs/boomi-dism

    "Boomi announced two acquisitions. The first is federated API management startup APIIDA. The other is TIBCO’s Mashery API management." -- #DavidMooter

    #api360 #apiManagement #forrester

  29. Boomi Dismembers The TIBCO Frankenstein

    forrester.com/blogs/boomi-dism

    "Boomi announced two acquisitions. The first is federated API management startup APIIDA. The other is TIBCO’s Mashery API management." -- #DavidMooter

    #api360 #apiManagement #forrester

  30. #Forrester found that a composite organization—based on extensive interviews with five of our customers—achieved a 602% ROI from #Contentsquare and payback in six months.

    Wondering exactly how Contentsquare did this? Discover some of the Forrester study’s key findings—and learn why proving ROI on CX is more urgent in 2023 than it’s ever been before.

    my.sociabble.com/UUQPYRtcjqMY

    #MoreHumanAnalytics #DXA #ROI #TotalEconomicImpact

  31. When you read that #Gartner, #Forrester, or whatever report showing who's "leading the way" (wave, quadrant, whatev) in some branch of #infosec and go #wtf

  32. News #60: Der Blick in die IT-Glaskugel, Resilienz als Wort des Jahres und Microsoft und ChatGPT | #CIOKurator

    Willkommen im neuen Jahr 2023. Der Jahreswechsel ist immer Anlass für viele Analystinnen und Analysten in die mehr oder weniger nahe Zukunft zu schauen. Hier sind eine wichtige Artikel, die wir wieder kuratiert haben.

    #Gartner #Forrester #Outsourcing #Resilienz #Compliance #ChatGPT #Microsoft #Azure

    ciokurator.de/2023/01/09/news-