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SWANSEA: She started with £20 and a mop at 18 — now Rachael Flanagan has been named Wales Director of the Year

Rachael Flanagan was 18 years old, had just failed her Business Studies A-level, and had £20 to her name. She spent it printing flyers, picked up a mop, and started cleaning houses in south Wales.

Twenty years later, she has been named Medium to Large Business Director of the Year at the IoD Wales Director of the Year Awards 2026 — one of the most prestigious business leadership prizes in Wales.

Mrs Buckét, which has its headquarters in Swansea, is now on track to achieve a projected £11.5 million turnover in 2026, employing almost 500 staff and serving 185 commercial clients across Wales and Bristol.

The name itself is a nod to the classic BBC sitcom Keeping Up Appearances — a wink at Hyacinth Bucket, who always insisted her surname was pronounced “Bouquet.” The business started as a domestic cleaning service before Rachael sold that side in 2018 and pivoted entirely to commercial cleaning, where clients now include the Wales Millennium Centre, Sony UK Technology Centre and GE Wales Aviation.

Rachael is also known for her commitment to paying at least the Real Living Wage and challenging outdated perceptions of the cleaning industry. “There is a mistaken belief that cleaners are poorly educated, poorly paid and forced to work antisocial hours,” she has previously said. “That couldn’t be further from the truth.”

The IoD judges praised her strategic focus, strong governance and people-first culture, highlighting her entrepreneurial leadership and disciplined approach to growth. Mrs Buckét achieved a 30% increase in business performance in 2025, securing 30 new clients including major education sector contracts with Bassaleg High School and the RCT Education Framework.

Last month, Rachael moved into the CEO role while Kate Ablett — herself shortlisted for the IoD Skills Development Award — was promoted to Managing Director, allowing Rachael to focus on the strategic direction of the business.

Speaking after receiving the award, Rachael said: “I am absolutely thrilled to receive this award and incredibly proud of what we have achieved as a business. This recognition reflects the hard work, commitment and passion of our entire team, who consistently go above and beyond for our clients every single day.”

The ceremony at ICC Wales in Newport on 8 May also saw Swansea Bay represented by Cherrie Bija, CEO of Faith in Families, who took the Public and Third Sector prize.

Faith in Families is a Swansea Bay charity supporting children and families facing poverty, trauma and crisis through its network of Community Cwtches and the Cwtch Mawr Multibank — Wales’s first multibank, which redistributes surplus goods from businesses to families in need. Bank of England Governor Andrew Bailey visited the project earlier this year to hear how rising costs are affecting children across the region.

The wider ceremony brought together more than 300 directors, CEOs and senior leaders from across Wales. It was hosted by broadcaster Mariclare Carey-Jones in collaboration with headline sponsor Cardiff Business School, with 38 finalists shortlisted across 10 categories.

The evening also included a Chair’s Award for Excellence in Director and Board Practice, presented to Professor Simon Gibson CBE DL for his exceptional contribution to the technology sector, entrepreneurship and public service in Wales. A co-founder and CEO of Ubiquity Software and Chief Executive of Wesley Clover Corporation, he continues to support innovation and startup growth in Wales as Chairman of the Alacrity Foundation.

This year’s chosen charity partner was The Duke of Edinburgh’s Award, which is celebrating its 70th anniversary in 2026.

Richard Selby MBE DL, National Chair of IoD Wales, said the awards were an opportunity to recognise exceptional leaders driving change across the Welsh economy. “Every finalist and winner has demonstrated the impact that strong leadership can have, not only within their own organisation, but across communities, industries and the wider Welsh economy,” he said.

He added: “At a time of continued challenge and change, it is inspiring to see so many leaders committed to innovation, inclusion, sustainability and developing future talent.”

SWANSEA: Faith in Families CEO Cherrie Bija named IoD Wales Director of the Year in public and third sector category

Cherrie Bija, the chief executive of Faith in Families, has been named Public and Third Sector Director of the Year at the IoD Wales Director of the Year Awards 2026, sponsored by Buffoon Media.

The award, presented by the Institute of Directors — which has been supporting and developing business leaders since 1903 — recognises exceptional leadership across Wales, celebrating directors making a lasting difference within their organisations and communities.

Under Bija’s leadership, Faith in Families has grown into a trusted, community-rooted charity supporting children and families facing poverty, trauma and crisis across Swansea Bay, through initiatives including its network of Community Cwtches and the Cwtch Mawr Multibank.

Cwtch Mawr, which operates in partnership with Amazon and The Multibank UK, was the first multibank in Wales — redistributing surplus goods from businesses to families through a professional referral model designed to provide support with dignity.

Bija said the recognition belonged not to her but to everyone who makes the charity what it is.

“This award means so much, but it doesn’t belong to me,” she said. “It belongs to every single person who makes Faith in Families what it is — our team, our volunteers, and our partners who show up every day for children and families.”

She added: “Everything we do is for the families we support now, and for those we haven’t met yet. Every child deserves to feel safe, valued, and supported, and this recognition is a reminder of why that work matters so much.”

The award comes after a period of significant growth and recognition for the charity. Earlier this year, Bank of England Governor Andrew Bailey visited the Cwtch Mawr Multibank to hear from Bija and her team about how rising costs, interest rates and financial pressure are affecting children across Swansea Bay.

Faith in Families also secured nearly £250,000 in Welsh Government funding for its Bonymaen Community Cwtch, and the Swansea Bay Business Club raised more than £40,000 for the charity in recognition of its work across the region.

Beyond her leadership of Faith in Families, Bija has played a wider role in shaping services and funding for children and families through national and regional leadership positions.

Faith in Families said it hoped the award would shine a light on the importance of early support, community connection and trauma-informed approaches in improving outcomes for children and families.

More on Faith in Families

Bank of England boss meets Swansea charity fighting child poverty
Governor Andrew Bailey visited the Cwtch Mawr Multibank to hear how economic decisions affect real families.

Faith in Families secures nearly £250k Welsh Government funding for Bonymaen Community Cwtch
Major grant secures the future of one of the charity’s key community hubs.

Swansea Bay Business Club smashes £40k charity target for Faith in Families
Local business community rallies around the charity with a record-breaking fundraising effort.

Amazon Swansea staff pack 950 school backpacks for local families
Amazon partners with Faith in Families to kit out hundreds of children ahead of the new school year.

Max Boyce and local heroes celebrated at St David Awards

Welsh legend Max Boyce MBE and Wales’ most-capped footballer Jess Fishlock MBE were celebrated at the 2026 St David Awards, sharing the spotlight with a remarkable group of winners from communities across South West Wales.

Now in its 13th year, the awards celebrate the extraordinary achievements of people from all walks of life.

First Minister Eluned Morgan said: “It has been a privilege to honour all of this year’s winners who make me even more proud to be Welsh. They are an inspiration to us all.”

Here are the winners from the Swansea Bay region and beyond:

Young Person Award: Cian Evans

Cian Evans from Pontardawe received the Young Person Award for his incredible fundraising efforts in the face of unimaginable tragedy. After surviving a devastating car crash that killed his mother and unborn sister, Cian has raised thousands of pounds for the Wales Air Ambulance, which helped save his life. His resilience and determination have been described as an inspiration.

Bravery Award: The Teachers of Ysgol Dyffryn Aman

Liz Hopkin, Fiona Elias, and Darrel Campbell were jointly awarded the Bravery award for their heroic actions during the terrifying knife attack at the Carmarthenshire school in April 2024. The three staff members put themselves in harm’s way to protect pupils, with Liz Hopkin sustaining multiple stab wounds while continuing to act decisively.

Community Champion Award: Faith in Families

Swansea-based charity Faith in Families won the Community Champion award. The judges recognised their incredible work supporting some of the city’s most deprived neighbourhoods through their Community Cwtches and the launch of Cwtch Mawr, Wales’ first Multibank, which has distributed over a million essential items to families in need.

Innovation, Science and Technology Award: Professor Joanne Davies

Professor Joanne Davies, Head of Simulation at Swansea University, won the Innovation, Science and Technology award. Her work in transforming medical training in Wales through cutting-edge simulation was praised for improving patient safety and preparing clinicians for real-world pressures.

Public Service Award: Dr Tipswalo Day

Dr Tipswalo Day, a consultant obstetrician and gynaecologist at Glangwili General Hospital in Carmarthen, was awarded the Public Service award for her pioneering work to reduce stillbirths and birth-related brain injuries. She also founded Race Matters in Maternity, Wales’ first conference tackling inequalities in maternal care.

Other Winners

• Culture Award: Max Boyce MBE
• Sport Award: Jess Fishlock MBE
• Business Award: de Novo Solutions
• Environment Champion Award: Deorfa Cynrig Hatchery
• Volunteering Award: Brian Jones
• First Minister’s Special Award: Henry Engelhardt CBE and Diane Briere de l’Isle Engelhardt OBE

https://www.europesays.com/uk/747017/ Bank of England boss meets Swansea charity fighting child poverty: ‘Economic decisions must hear real families’ #AndrewBailey #BankOfEngland #BankOfEnglandGovernor #Britain #Charity #CherrieBija #CwtchMawr #CwtchMawrMultibank #England #FaithInFamilies #GreatBritain #Multibank #Swansea #UK #UnitedKingdom

Bank of England boss meets Swansea charity fighting child poverty: ‘Economic decisions must hear real families’

Andrew Bailey visited Faith in Families’ Cwtch Mawr Multibank in the city, meeting CEO Cherrie Bija and hearing how rising costs, interest rates and financial pressure are hitting children long before the impact shows up in official statistics.

The visit brought one of the UK’s most powerful economic figures into the heart of a charity that works daily with families struggling to afford the basics.

‘Child poverty is everyone’s business’

Cherrie Bija said the meeting was a chance to put the lived experience of Swansea families directly into national economic conversations.

“Child poverty is everyone’s business,” she said. “We have a responsibility to advocate for those who are most vulnerable in our society, especially children, and to make sure their voices are heard at every level.”

Faith in Families supports children facing poverty, trauma and crisis across Swansea Bay, providing everything from emotional support to essential items through its multibank model.

Staff told the Governor how financial strain shows up in children’s lives — in stress, mental health, relationships and a sense of safety — long before it appears in spreadsheets or economic forecasts.

Interest rates hitting families hardest

The charity highlighted how interest rates shape everyday life: the cost of mortgages and rent, food and energy bills, and whether families feel able to cope or are pushed closer to crisis.

Households already under pressure feel the impact first, they said — and children often carry the consequences.

Bailey’s visit was described as an important moment, bringing frontline experience into discussions usually dominated by markets and monetary policy.

What is Cwtch Mawr Multibank?

Cwtch Mawr is Wales’s first multibank, redistributing surplus goods from businesses to families through trusted frontline organisations. The model aims to support families with dignity while reducing waste and strengthening community‑led responses to poverty.

Faith in Families says it will continue to “stand alongside children and families, advocating boldly for fairness, dignity and the best possible start in life”.

Related stories from Swansea Bay News

Cwtch Mawr Multibank begins pilot expansion into Neath Port Talbot
How Swansea’s multibank model is being tested in Neath Port Talbot to reach more families in need.

Virgin Media O2 donates hundreds of smartphones and free data to Swansea’s Cwtch Mawr Multibank
Donation of devices and data helping families stay connected and access vital services through Cwtch Mawr.

Swansea charity calls on businesses to donate excess stock after Budget VAT rule change
Faith in Families urges firms to use new VAT rules to divert surplus goods to struggling households.

Amazon and major brands donate 200,000 hygiene essentials to Swansea Multibank
Major brands back the multibank with a huge hygiene donation for families across Swansea Bay.

Swansea Bay’s unsung heroes lead the way as St David Awards finalists revealed

The Welsh Government has unveiled the finalists for Wales’ national honours, now in their 13th year, celebrating extraordinary people who have changed lives, saved lives, and shaped communities across the country.

While the awards span the whole of Wales, this year’s shortlist is packed with powerful stories from Swansea, Neath Port Talbot, Carmarthenshire, Pembrokeshire and Bridgend — a reminder that some of the nation’s most inspiring figures live right here in our corner of Wales.

First Minister Eluned Morgan said the awards “bring together the best of Wales”, adding:

“It’s a privilege to announce the finalists of the St David Awards. It brings together the best of Wales, with fantastic examples of the positive contribution people can make to other people’s lives. We have an incredible list this year, full of inspirational stories and impressive achievements.”

The winners will be announced at a ceremony at the Senedd on Thursday 26 February 2026.

Bravery: Carmarthenshire teachers who faced down a knife attacker

Few stories in Wales have shaken a community like the knife attack at Ysgol Dyffryn Aman in April 2024. Now, three of the staff who protected pupils during the terrifying incident have been shortlisted for the Bravery Award.

Deputy Headteacher Fiona Elias, Additional Learning Needs Coordinator Liz Hopkin, and former Assistant Headteacher Darrel Campbell all suffered injuries or put themselves in harm’s way as they confronted the attacker.

Liz Hopkin sustained multiple stab wounds yet continued to act decisively, helping prevent further tragedy. Fiona Elias returned to work within weeks, supporting traumatised pupils and staff. And Darrel Campbell disarmed the attacker, stopping the violence.

Their courage has already been recognised by the community — now it’s being honoured at a national level.

Also shortlisted is Bridgend’s William Newbury, who fought off three dogs to save a mother and her newborn baby during a violent attack in Cardiff. His actions left him with serious injuries and lasting scars — but he saved two lives.

Community Champion: Swansea’s Faith in Families leads the way

Swansea charity Faith in Families is one of the most recognisable names in community support — and this year it’s up for the Community Champion Award.

In some of the city’s most deprived neighbourhoods, their Community Cwtches offer safe spaces, childcare, training, and family support. But it was the launch of Cwtch Mawr, Wales’ first Multibank, that turned heads across the UK.

In just one year, it generated £28 million in social value, distributed over one million essential items, and supported more than 30,000 families.

Their motto — “Hugs not Handouts” — sums up their approach: dignity first, compassion always.

Culture: Hollywood star, Welsh icon and Swansea youth theatre recognised

The Culture category brings together three very different but equally powerful forces in Welsh culture — a Hollywood star, a national icon and a homegrown youth theatre that has shaped generations.

Luke Evans, born in Pontypool and raised in Aberbargoed, is shortlisted for his achievements as an actor, singer and advocate. From the West End to global blockbusters such as The Hobbit trilogy, Dracula Untold and Beauty and the Beast, he has become one of Wales’ most recognisable faces on screen. He is also a passionate advocate for LGBTQ+ visibility and mental health awareness, using his platform to champion inclusivity and self‑acceptance, and has released two studio albums and a memoir, Boy from the Valleys.

Max Boyce MBE, from Glynneath, stands as a legendary figure in Welsh culture. His unique blend of comedy, music and poetry has captured the heart of the nation for decades, celebrating Welsh identity, rugby passion and the spirit of mining communities. His iconic album We All Had Doctors’ Papers topped the UK Albums Chart, and his anthem “Hymns and Arias” still echoes around rugby stadiums.

Alongside them is a true Swansea Bay institution: the West Glamorgan Youth Theatre Company (WGYTC).

Founded in 1975, the company has shaped generations of performers, writers and creatives — including household names like Michael Sheen and Russell T Davies. Today, it continues to nurture more than 75 young people a year, despite funding pressures.

Its impact stretches far beyond the stage. Alumni have gone on to work in education, healthcare and community roles, carrying the confidence and creativity they learned at WGYTC into every corner of Welsh life.

Environment Champion: protecting rivers and wildlife across west Wales

While the Environment category spans Wales, one of the most influential figures shortlisted has deep roots in west Wales.

Gail Davies‑Walsh, CEO of Afonydd Cymru, leads the umbrella body for Wales’ six Rivers Trusts. Her work has helped shape national policy on water quality, agricultural pollution and river restoration — issues that matter deeply to communities across Carmarthenshire, Swansea and Pembrokeshire.

Her leadership has strengthened local river groups, secured vital funding, and raised public awareness of the pressures facing Welsh waterways.

At the heart of Welsh species recovery stands the Cynrig Hatchery team — Dr John Taylor, Oliver Brown, Richard Davies and Haydn Probert of Natural Resources Wales. They rear and restore some of the UK’s most threatened wildlife, including water voles, white‑clawed crayfish, freshwater pearl mussels and Arctic Char, combining scientific skill with relentless day‑to‑day care.

Dani Robertson, Dark Skies Officer for Eryri National Park, is also shortlisted for her work tackling light pollution and protecting Wales’ night skies, while reconnecting people with the stars through public engagement and policy work.

Innovation, Science & Technology: Swansea University’s global impact

Swansea’s contribution to science and innovation is represented by Professor Joanne Davies, Head of Simulation and founding director of SUSIM at Swansea University.

Her work has transformed medical training in Wales, using cutting‑edge simulation and digital platforms to improve patient safety and prepare clinicians for real‑world pressures. Her influence stretches from NHS Wales to international partners in the Middle East and Africa.

The Barrett Centre for Helminth Control at Aberystwyth University is also shortlisted for its world‑leading work on parasitic flatworms, while Wrexham‑based entrepreneur Dr Elin Haf Davies is recognised for her digital health company Aparito, which has revolutionised remote patient monitoring and clinical trials.

Public Service: Carmarthen doctor leading safer maternity care

Carmarthenshire is represented in the Public Service category by Dr Tipswalo Day, a consultant obstetrician and gynaecologist at Glangwili General Hospital.

Dr Day has led pioneering work to reduce stillbirths and birth‑related brain injuries, championing teamwork, learning and equitable care. She also founded Race Matters in Maternity, Wales’ first conference tackling inequalities in maternity outcomes.

Her leadership has shaped national policy and improved safety for mothers and babies across Wales.

Also shortlisted are executive headteacher Innes Robinson, recognised for turning around schools in south Wales, Pembrokeshire learning support assistant and wellbeing champion Jan Luke, and prison officer Robert Scott, whose work at HMP Berwyn has helped embed a culture of lifelong learning among staff.

Volunteering: Swansea charity supporting families in crisis

Another powerful local story comes from Swansea’s Advocates and Angels, founded by Bethan Germon in memory of her daughter Lydia.

Entirely volunteer‑run, the charity provides emergency Chrysalis Care Packages to families facing illness, disability, hospital stays or bereavement. They’ve supported more than 10,000 families across Wales, working closely with NHS wards and hospices.

Their work is quiet, compassionate and often unseen — but life‑changing for those who receive it.

They are shortlisted alongside Brian Jones, who has led British International Search and Rescue Dogs for decades, and Therapy Dogs Nationwide co‑founder Eileen Hodge.

Young Person: three inspiring young finalists from Swansea Bay

All three finalists in the Young Person category are from our patch — a remarkable showing for the region.

Anwen‑Grace Rodaway, from Gŵyr, has become a powerful advocate for disabled young people. A former Welsh Youth Parliament member, she has campaigned on autism awareness, led beach cleans, and excelled academically after overcoming severe mental health challenges. Now studying filmmaking, she continues to champion equality and inclusion.

Bowen Cole, a student at Gower College Swansea, is a youth leader, diplomat and advocate for underrepresented voices. He has represented Wales internationally, worked with national media and political leaders, and served as Black, Asian and Minority Ethnic Officer at the college.

At just 11, Pontardawe’s Cian Evans has raised thousands for charity despite surviving a devastating crash that killed his mother and unborn sister. His fundraising challenges — including the Welsh Three Peaks — have supported counselling services and the Welsh Air Ambulance. His resilience and compassion have inspired communities across Neath Port Talbot and beyond.

St David Awards 2026 finalists

Bravery
Liz Hopkin, Fiona Elias and Darrel Campbell – Ysgol Dyffryn Aman
James Reilly – Royal Engineer Commando
William Newbury – Bridgend

Business
Brød – The Danish Bakery
Rockwool Ltd
de Novo Solutions

Community Champion
Faith in Families – Swansea
Parent Learning Group – Cathays High School
Rusna Begum – Newport

Culture
Luke Evans – Actor and singer
Max Boyce MBE – Musician and poet
West Glamorgan Youth Theatre Company

Environment Champion
Cynrig Hatchery Team
Dani Robertson – Dark Skies Officer
Gail Davies‑Walsh – Afonydd Cymru

Innovation, Science and Technology
Barrett Centre for Helminth Control
Dr Elin Haf Davies – Aparito
Professor Joanne Davies – Swansea University

Public Service
Dr Tipswalo Day – Glangwili General Hospital
Innes Robinson – Headteacher
Jan Luke – Roch CP School
Robert Scott – HMP Berwyn

Sport
Jess Fishlock MBE – Footballer
Lauren Price MBE – Olympic boxing champion
Alan Williams – Sailing coach

Volunteering
Advocates and Angels – Swansea
Brian Jones – British International Search and Rescue Dogs
Eileen Hodge – Therapy Dogs Nationwide

Young Person
Anwen‑Grace Rodaway – Gŵyr
Bowen Cole – Gower College Swansea
Cian Evans – Pontardawe

A region of heroes

From Carmarthenshire’s frontline NHS staff to Swansea’s community champions, from young people overcoming adversity to teachers who risked their lives to protect children — the Swansea Bay region is at the heart of this year’s St David Awards.

The ceremony takes place on 26 February 2026 at the Senedd.

Cwtch Mawr multibank begins pilot expansion into Neath Port Talbot

Faith in Families says the expansion marks a significant step for the Swansea‑based project, which has been battling rising need by redistributing new, surplus goods from businesses to families struggling to afford the basics. The charity says it is now moving at speed to support more households across the county.

Five hubs have been chosen for the rollout — in Port Talbot, the Afan Valley, Neath, the Dulais Valley and Pontardawe. Faith in Families says each hub will receive clothing, toiletries, nappies and household essentials, ready to be passed on through trusted local organisations.

The charity says its vans are already being loaded, with deliveries expected to begin as soon as each hub gives the green light.

A rapid response to rising need

Faith in Families says the pilot will test how fast large volumes of essential goods can be moved across a wider area while keeping support rooted in local communities. The charity says the work forms part of a wider partnership known as NPT United, bringing together public services, charities and businesses to support families under pressure.

Jon Waite, Facilities and Development Manager at Faith in Families, said:

“This pilot is about working at pace while keeping things local and practical. We know there is real need across Neath Port Talbot, and by working with established community hubs we can get essential items to families quickly, through people they already know and trust. This trial will help us understand what works best on the ground and how we can build strong, joined‑up approaches going forward.”

Expanding a model built on speed and dignity

Faith in Families says the multibank model is designed to get essential goods to families without delay, paperwork or stigma. The charity says working through schools, community groups and frontline services ensures support reaches people through organisations they already trust.

Faith in Families says the Neath Port Talbot pilot will help shape how the model can be expanded further across Wales, with the aim of making sure no family goes without the basics.

Related stories from Swansea Bay News

New and expanded Cwtch Mawr Multibank opens in Swansea
A major expansion of the Swansea hub, boosting capacity to support families across the region.

Local multibank helping over 120,000 people each year gets £30K cash boost
Funding support to help the multibank meet rising demand for essential goods.

New charity initiative already supporting thousands
Early coverage of the multibank model as it began delivering essentials to families in need.

Virgin Media O2 donates hundreds of smartphones and free data to Swansea’s Cwtch Mawr Multibank
A major tech donation helping families stay connected during rising cost pressures.

Swansea Bay Business Club smashes £40k charity target for Faith in Families

Epic fundraising challenges

Over the past two years, members of Swansea Bay Business Club have walked the Welsh Three Peaks twice, run the Swansea Half Marathon, cycled 400 miles from Fishguard to London, trekked from Swansea Pier to Port Talbot Pier, and joined the CarTen ride from Cardiff to Tenby. Add in an art auction and a string of fundraising lunches, and the total soared past £50,000.

Generous match funding from Howden, Lloyds Bank and Lloyd & Whyte doubled the impact of key events, turning every pound raised into vital support for families across Swansea Bay.

“Families who felt unseen have found confidence”

Faith in Families CEO Cherrie Bija said the partnership has been life‑changing:

“This partnership has shown exactly what can happen when a business community chooses to stand with children who need support the most. Families who felt overwhelmed have found stability. Children who felt unseen have found confidence and connection.”

She added:

“The need in Swansea Bay is rising, and partnerships like this are vital. We cannot thank Swansea Bay Business Club enough for their commitment.”

Business leaders step up

Behind the fundraising drive was Club President Amy Seppman, Marketing Director at JCP Solicitors.

“Choosing Faith in Families was one of the easiest decisions I ever made,” she said. “The stories I heard and the impact I saw reinforced to me why community matters.

“Our members rose to every challenge with generosity and spirit. This partnership has shown that when we support local families, we strengthen the whole region.”

Where the money goes

The £54,640 raised will fund Faith in Families’ Community Cwtches and Multibank, providing hot meals, parent and toddler groups, therapies, and essentials like warm clothes, school uniforms and bedding. It will also support the Brighter Futures Project, offering one‑to‑one interventions for children coping with trauma and strong emotions.

Call for more businesses to join in

Faith in Families is now urging other companies to carry the momentum forward into 2026 and beyond, through employee fundraising, volunteering, sponsorships and CSR partnerships.

“When businesses back their community, they transform it,” said Cherrie Bija.

Related stories from Swansea Bay News

New and expanded Cwtch Mawr Multibank opens in Swansea
Faith in Families launches a bigger warehouse hub in Swansea Vale to support thousands more families.

Local Multibank helping 120,000 people a year gets £30k boost
Essential items like clothes, bedding and furniture reach families in need thanks to new funding.

Virgin Media O2 donates smartphones and free data to Swansea’s Multibank
Hundreds of devices handed over to help families stay connected during tough times.

Former Prime Minister launches charity scheme in Swansea
Gordon Brown backs Faith in Families’ Multibank, donating surplus Amazon goods to families in poverty.

#AmySeppman #Business #businessSupport #CarTen #Charity #CherrieBija #CommunityCwtch #FaithInFamilies #HelpToGrow #Howden #JCPSolicitors #LloydWhyte #LloydsBank #Multibank #networking #smallBusiness #SouthWestWales #Swansea #SwanseaBayBusinessClub

Virgin Media O2 donates hundreds of smartphones and free data to Swansea’s Cwtch Mawr Multibank

Hundreds of people in Swansea facing financial hardship will be able to stay connected this winter thanks to a donation of smartphones and free O2 mobile data from Virgin Media O2.

The devices have been handed to Cwtch Mawr Multibank, the city’s one‑stop shop for essential non‑food items, which is run by Faith in Families. The scheme, set up by former Prime Minister Gordon Brown, already provides clothing, furniture and toys — and now connectivity has been added to the list.

Targeted support for those most in need

Community leaders across Swansea are working with health professionals and schools to identify who needs the phones and data most. Recipients include people who have been made redundant, young people leaving care, refugees, and survivors of domestic abuse.

With a working phone and data, people can book medical appointments, apply for jobs, access training, manage housing applications, and stay in touch with loved ones.

Jakob, who received a smartphone through the scheme, said:

“When I was in temporary housing, I didn’t have a phone or internet, which made things really tough. Now I can use GPS to find my way around, learn more about the area, and I feel a lot safer knowing I can reach out for help if I need it.”

Backed by leaders

Nicola Green, Chief Communications and Corporate Affairs Officer at Virgin Media O2, said the company was proud to support Swansea’s Multibank:

“We know how important it is to have access to the internet. This partnership is helping to put phones and mobile data into the hands of people who really need it.”

Jonathan Waite, Facility and Development Manager at Faith in Families, added:

“Without a phone or data, people are effectively cut off from the support around them. For survivors of domestic abuse and those in temporary accommodation, having a safe, reliable phone can mean control, safety and independence at the moment they need it most.”

Welsh Government Cabinet Secretary for Social Justice, Jane Hutt MS, welcomed the initiative, calling it “much needed digital solidarity.”

And former Prime Minister, Gordon Brown, who is President of The Multibank, said:

“Having access to the internet is now as essential as electricity, water and gas. Virgin Media O2’s partnership will boost digital wellbeing and social inclusion, bringing hope to where it’s needed most.”

Tackling digital exclusion

The donation is part of Virgin Media O2’s pledge to hand over up to 12,000 devices in 2025 through its Community Calling programme with charity Hubbub. Phones are sourced from the company’s supply chain, tackling electronic waste while helping those who can’t afford devices or data.

It builds on wider efforts to tackle digital exclusion, including the National Databank, which provides free O2 data, and social tariffs for broadband and mobile customers on benefits.

Related stories: Cwtch Mawr Multibank

New and expanded Cwtch Mawr Multibank opens in Swansea
Faith in Families officially opens its larger warehouse in Swansea Vale, boosting support for families in crisis.

Swansea Multibank campaigns to combat child hygiene poverty
Drive launched to ensure children return to school with dignity and confidence.

Local Multibank helping 120,000 people a year gets £30K boost
Funding injection supports expansion of essential non-food donations across South West Wales.

New charity initiative already supporting thousands
Families, care leavers and those hit by the cost of living crisis benefit from Swansea’s Multibank.

Swansea project provides over 62,000 essential items
Cwtch Mawr delivers clothing, furniture and essentials to struggling households across the city.

#CwtchMawr #digitalExclusion #FaithInFamilies #GordonBrown #JaneHuttMS #MobilePhone #Multibank #Swansea #VirginMediaO2

Big tech boost as Amazon‑owned Veeqo opens new Swansea HQ at 71/72 Kingsway

Landmark opening in the city centre

The new HQ was officially opened on Friday 5 December, with Pension Minister and Swansea West MP Torsten Bell cutting the ribbon alongside civic leaders and Veeqo staff.

Bell described Veeqo as “a true Welsh success story” and said the company’s commitment to apprentices and interns showed how global investment could deliver for local communities.

The building, developed by Swansea Council and part‑funded by the Swansea Bay City Deal, is designed to attract tech, digital and creative companies. Veeqo is now one of its anchor tenants.

From start‑up to global player

Founded in Swansea in 2013 by Matt Warren, Veeqo provides free shipping and inventory management software used by more than 100,000 businesses worldwide.

Since being acquired by Amazon in 2021, the company has trebled its workforce to more than 200, with half now based at the new Kingsway site.

Warren told Swansea Bay News the expanded office “enables us to continue building services which make it easier for entrepreneurs and businesses to sell around the world,” adding that he was proud to see highly skilled tech jobs created in Wales.

Amazon’s investment

Amazon has already invested £60 million in Swansea since 2022 and says it will commit a further £100 million through to 2032, taking total investment past £150 million.

John Boumphrey, UK Country Manager at Amazon, said the new HQ represented “our long‑term commitment to Wales” and pointed to Veeqo’s growth from 60 to over 200 staff as evidence of Welsh talent and ambition.

Civic and government reaction

Welsh Government Cabinet Secretary for Economy Rebecca Evans MS said the expansion “creates high‑quality jobs and opportunities for our young people, whilst supporting businesses across Wales and beyond.”

Swansea Council Leader Cllr Rob Stewart called the HQ “tremendous news for Swansea,” describing Veeqo as “a business born here, grown here, and now thriving internationally under Amazon.” He said the Kingsway development could eventually house up to 600 workers, boosting footfall and supporting city centre traders.

Wider impact

The Kingsway scheme is part of a wider push to attract tech and creative industries to Swansea. Beyond jobs and investment, Veeqo and Amazon also support local initiatives including coding workshops, women’s tech meetups, and the Cwtch Mawr Multibank in Swansea, which has provided more than 800,000 products to families in need.

https://youtu.be/VkfCyQgb6HA

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‘One in four Swansea kids in poverty’ – new plan promises biggest cut in decades

Local families count the cost

The Prime Minister launched the plan in South Wales alongside the First Minister, promising measures to boost family incomes and cut essential costs. Ministers say 550,000 children across the UK will be lifted out of poverty by 2030, including 69,000 in Wales.

In Swansea West alone, almost 3,000 children are expected to benefit from the removal of the two‑child cap. Official figures show more than a quarter of children in the constituency are currently living in poverty.

Torsten Bell, MP for Swansea West, said:

“One in four children in Swansea West are now living in poverty, blighting their childhoods and limiting their potential. The Conservatives claimed the two‑child limit was to punish irresponsible parents, but all it actually did was punish children. I’m proud to be part of a government that is tackling child poverty, boosting wages and cutting energy bills for all of us.”

Leaders welcome change, charities urge caution

Council leaders say they have long called for the cap to be scrapped.

Rob Stewart, Leader of Swansea Council, said:

“We’ve seen first‑hand the impact the Tory two‑child benefit cap has had on children living in Swansea. For many years now, the Labour‑run council in Swansea has been calling for UK Governments to scrap the cap and I’m really pleased to see this Labour Government has listened. This will make a huge difference to Swansea families, lifting children out of poverty and giving them the best possible start in life.”

Charities working with families in Swansea say the announcement is welcome but stress that poverty levels remain at historic highs.

Cherrie Bija, CEO of Faith in Families, said:

“We see every day how poverty leaves children cold, hungry and carrying worries no child should bear. Lifting the two‑child cap will give families in Wales some breathing space and real hope. If we want Wales to be a great place to grow up, we must all stand beside every child and advocate for them. This is only the beginning.”

Faith in Families also runs the Swansea Multibank, which has been described as a “major step forward in the fight against poverty in South Wales”. The project redistributes surplus goods from businesses to families in need, providing essentials from cleaning products to furniture.

In earlier coverage, Cherrie Bija said:

“The Multibank is about dignity as well as support. Families shouldn’t have to choose between heating their homes and buying the basics. By working with partners we’re making sure children don’t go without.”

Wider measures

The UK Government says the wider strategy will also deliver £150 off energy bills through the Warm Home Discount, pay rises for up to 160,000 of Wales’s lowest earners via increases to the National Living Wage, and above‑inflation rises to the Universal Credit Standard Allowance. Ministers argue these measures will tackle the root causes of poverty by cutting costs and boosting incomes.

Prime Minister Keir Starmer described the plan as a “moral mission” to ensure every child has the best possible start in life.

Keir Starmer said:

“Every child deserves the best possible start in life, with their future no longer determined by the circumstances of their birth. Yet too many children are growing up in poverty, held back from getting on in life, and too many families are struggling without the basics: a secure home, warm meals, and the support they need to make ends meet.”

First Minister Eluned Morgan said Welsh Government policies such as free school meals and childcare expansion would complement the UK‑wide measures.

Eluned Morgan said:

“While the Welsh Government is using every tool available to us in Wales, it’s vital our two governments work together to make real, lasting change. That’s why our two Governments are working together to do all we can to create opportunities for every community.”

The Secretary of State for Wales, Jo Stevens, added:

“Tackling child poverty is not just the right thing to do, it’s an investment in Wales’s future. There is a direct link between child poverty and poor educational outcomes and future unemployment – we cannot afford to waste a generation’s potential.”

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Swansea charity calls on businesses to donate excess stock after budget VAT rule change

A Swansea-based charity is urging businesses to rethink how they handle surplus stock, following a UK Budget change that makes it cheaper to donate goods than destroy them.

Since 26 November, companies no longer have to pay VAT when donating eligible items to registered charities — a move that removes a long-standing financial barrier to giving.

Local charity Faith in Families, which runs Wales’s first Multibank, Cwtch Mawr, says the change could unlock thousands of items for families in need across South Wales.

To mark the shift, the charity has launched a new campaign: “Surplus stock? Cwtch it, don’t crush it.”

VAT rule change explained

From 26 November 2025, the UK Budget confirmed new VAT relief for business donations to charity. Under the reformed rules, qualifying goods donated to registered charities will no longer trigger a VAT charge under the “deemed supply” rules.

Previously, scrapping surplus stock could be more tax-efficient than donating it, because disposal did not incur VAT while certain donations did. The new relief reverses that imbalance, making donation cheaper than destruction.

The measure applies where goods are onward distributed to people in need or used directly in a charity’s services. Per-item value limits will apply, with higher thresholds for listed goods such as technology and household appliances. Excise goods like alcohol and tobacco are excluded.

This targeted reform is designed to encourage charitable giving, reduce waste, and support essential services, while keeping safeguards in place to deter abuse.

Cwtch Mawr redistributes brand-new items including clothing, bedding, toiletries, baby supplies and school essentials to families facing poverty, crisis or hardship.

Speaking after the VAT change came into effect, Jon Waite, Warehouse and Facilities Manager at Cwtch Mawr, said:

“Companies tell us they want to donate more, but VAT made it harder than disposing of stock. This change removes that barrier completely. Surplus stock can now flow straight into Welsh homes instead of waste streams.”

Cwtch Mawr says it already works with major brands including Amazon, Sofidel, Unilever and L’Oréal, and is now looking to expand its network of partners.

In the past year, the charity says it has distributed more than one million brand-new items through 127 partner organisations. An independent evaluation commissioned by Faith in Families estimates that every £1 invested generates £5.90 in social value, with the Swansea contribution alone valued at £27.7 million.

Faith in Families says the new VAT rule makes donation the most cost-effective option for businesses holding stock due to returns, overproduction, discontinued lines or damaged packaging.

Businesses interested in donating can contact the charity via:
📧 [email protected]
🌐 faithinfamilies.wales

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Amazon and major brands donate 200,000 hygiene essentials to Swansea Multibank

The products — including toothpaste, soap, deodorant and laundry detergent from names such as Colgate, Johnson & Johnson, Neutrogena, Sanex and Palmolive — will be channelled through the Swansea‑based Multibank, run by charity Faith in Families, to support households struggling with the cost of living.

Local distribution from Swansea

The donations are being coordinated with support from Amazon’s Swansea Bay fulfilment centre, which is working with supplier partners to deliver the items. Families referred to the Cwtch Mawr Multibank will receive the products free of charge.

Research commissioned earlier this year found that nearly one in four adults in Wales worry about paying for basic hygiene products, while 14% have already cut back or gone without.

What it means for families

Cherrie Bija, Chief Executive of Faith in Families, said:

“We work with organisations supporting some of the most vulnerable people who find themselves in desperate need, often through no fault of their own. The products we receive through the Multibank and Amazon partnership make a huge difference — whether that’s having toothpaste to clean children’s teeth or blankets to stay warm.”

National network, local impact

The Cwtch Mawr Multibank is part of a UK‑wide network co‑founded by former Prime Minister Gordon Brown and Amazon. Since 2022, Multibanks have provided more than 12 million essential items to over 800,000 families nationwide.

The current campaign runs until 12 November, with every two qualifying products purchased on Amazon.co.uk triggering a third item donated to the Multibank at no extra cost to customers.

Amazon’s view

Eugenie Teasley, Head of Impact at Amazon UK, said:

“As winter draws closer and families face increasingly difficult times, we wanted to team up once again with our partners in support of The Multibank in Wales and across the UK. The You buy. We donate campaign offers Amazon customers the opportunity to make a huge difference to the lives of families in need while buying their everyday essential items.”

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