#egometrics — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #egometrics, aggregated by home.social.
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@jojowiththeflow why are you sorry?
It makes perfect sense to me, the context and the premise for that paragraph is spot on.
And I am credited to be one of the bunch of folks who defined #SocialCRM and #SocialBusiness back in the day. So I'm painfully aware of what you're talking about, about the unnamed brand your post is about.
And that's exactly what we used to warn against. #EgoMetrics / #VanityMetrics masquerading as #Engagement, without any proof of causation. Measuring what's possible.