#edwardbernays — Public Fediverse posts

@kali I think you're right I might have picked on that in Adam Curtis's documentary series Century of the self here just a tiny snippet in the next post I'll share the doc's 1st part of the series xD haha

#AdamCurtis explores #EdwardBernays and his "#Torches of #Freedom" #campaign those damn mindbenders *shakesFist@Air*

#yt

https://youtu.be/IYWW6NEsNOQ

@kali I think you're right I might have picked on that in Adam Curtis's documentary series Century of the self here just a tiny snippet in the next post I'll share the doc's 1st part of the series xD haha

#AdamCurtis explores #EdwardBernays and his "#Torches of #Freedom" #campaign those damn mindbenders *shakesFist@Air*

#yt

https://youtu.be/IYWW6NEsNOQ

Die Logik des Digitalen
Es zählt, was sich zählen lässt!

Quantität ist das zentrale Qualitätskriterium unserer Zeit. In sozialen Netzwerken ist es die Anzahl der Freunde, Follower, Views, Likes und Shares, die Erfolg und Status bestimmt. Klicks entscheiden über Sichtbarkeit in der digitalen Welt.

#ryf #privacy #demokratie #freiheit #EdwardBernays

https://www.deutschlandfunk.de/es-zaehlt-was-sich-zaehlen-laesst-100.html

Die Logik des Digitalen
Es zählt, was sich zählen lässt!

Quantität ist das zentrale Qualitätskriterium unserer Zeit. In sozialen Netzwerken ist es die Anzahl der Freunde, Follower, Views, Likes und Shares, die Erfolg und Status bestimmt. Klicks entscheiden über Sichtbarkeit in der digitalen Welt.

#ryf #privacy #demokratie #freiheit #EdwardBernays

https://www.deutschlandfunk.de/es-zaehlt-was-sich-zaehlen-laesst-100.html

@pino @bruces
“We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.”
― Edward Bernays

#EdwardBernays
#doomed

@pino @bruces
“We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.”
― Edward Bernays

#EdwardBernays
#doomed

@Barbramon1 @dangillmor @TheAtlantic
I would argue programmed. It's not like any of this just appeared out of the woodwork. Killing a democracy takes time, takes effort, takes a bit of genius and a bit of research. This has been going on for some time...none of this is an accident.
#EdwardBernays #illusionarytrutheffect #propaganda #darkmoney #doomed #deadjournalists
(art by @jzikah)

@Barbramon1 @dangillmor @TheAtlantic
I would argue programmed. It's not like any of this just appeared out of the woodwork. Killing a democracy takes time, takes effort, takes a bit of genius and a bit of research. This has been going on for some time...none of this is an accident.
#EdwardBernays #illusionarytrutheffect #propaganda #darkmoney #doomed #deadjournalists
(art by @jzikah)

@gdsherif @jordinn
"Attempt to control"
I would argue that has already occurred.

"Who are the people on the 'other team'?..."
That will be whoever we tell you.
Fear not, you will go along. You will be convinced, or coerced, to go along.

"What is the safest mechanism..."
Above my pay grade.

"How is this transformation going to occur so that it is just and sustainable?"
The planet is boiling. Do what you will with that information.
#EdwardBernays #illusionarytrutheffect #doomed

@gdsherif @jordinn
"Attempt to control"
I would argue that has already occurred.

"Who are the people on the 'other team'?..."
That will be whoever we tell you.
Fear not, you will go along. You will be convinced, or coerced, to go along.

"What is the safest mechanism..."
Above my pay grade.

"How is this transformation going to occur so that it is just and sustainable?"
The planet is boiling. Do what you will with that information.
#EdwardBernays #illusionarytrutheffect #doomed

#EdwardBernays und die #Wissenschaft der #Meinungsmache - #Arte-#Doku über #Propaganda 2017
⬇️
https://m.youtube.com/watch?v=jQY2s9PuQjY&pp=ygUYRWR3YXJkIEJlcm5heXMgYXJ0ZSBkb2t1

@gcblasing
Terrans gonna Terran.
🙈 🙉 🙊
#EdwardBernays #propaganda #illusionarytrutheffect #doomed

@gcblasing
Terrans gonna Terran.
🙈 🙉 🙊
#EdwardBernays #propaganda #illusionarytrutheffect #doomed

@AndyGER @angusm
☠️ And millions upon millions will ask for it...
#EdwardBernays #propaganda #illusionarytrutheffect #doomed

@AndyGER @angusm
☠️ And millions upon millions will ask for it...
#EdwardBernays #propaganda #illusionarytrutheffect #doomed

@volkris

Government melding with big business is what fascism is. The rest is theatre, ie.the way they do it without people rising up en masse. Ie. it is often *characterised with race-baiting, control of media, and divisive politics but they are to create a false sense of unity. Ie. hating #minorities is a means to consolidate more wealth, power and thus control over people.

Such methods were refined over the 20th century, see #edwardBernays and #SigmundFreud.

The Man Who brainwashed America

https://youtu.be/GdQ6HIzaSm4

#EdwardBernays #Advertisment #Propaganda #Culture #History

'We must shift #America from a needs to a desires #culture. People must be trained to desire, want new things, even before the old are consumed. We must shape a new mentality where desires overshadow needs.'
#EdwardBernays/father of #PR & #SigmundFreud's nephew
#exploitation #evil #Capitalism #Anthropocene #MetaCrisis #ClimateCrisis

'We must shift #America from a needs to a desires #culture. People must be trained to desire, want new things, even before the old are consumed. We must shape a new mentality where desires overshadow needs.'
#EdwardBernays/father of #PR & #SigmundFreud's nephew
#exploitation #evil #Capitalism #Anthropocene #MetaCrisis #ClimateCrisis

Propagandist.in 🧑‍🏫 #EdwardBernays: »Der einzige Unterschied zwischen #Propaganda und #Bildung besteht im Grunde nur in der Sichtweise. Das Eintreten für das, woran wir glauben, ist Bildung. Das Eintreten für das, woran wir nicht glauben, ist Propaganda." #Propagandist.in

Propagandist.in 🧑‍🏫 #EdwardBernays: »Der einzige Unterschied zwischen #Propaganda und #Bildung besteht im Grunde nur in der Sichtweise. Das Eintreten für das, woran wir glauben, ist Bildung. Das Eintreten für das, woran wir nicht glauben, ist Propaganda." #Propagandist.in

@Dianora Education is ... manifold.

There was a great essay I'd run across a few years ago looking at J.S. Mill's take on education as implemented in the 1860s UK, ""John Stuart Mill's Theories of Wealth and Income Distribution". (Review of Social Economy*. Pages 491-507. Published online: 05 Nov 2010.

http://www.tandfonline.com/doi/abs/10.1080/00346760110081599

I've some notes here: https://old.reddit.com/r/dredmorbius/comments/6x7u6a/on_the_role_of_universities_and_primary_education/

Particularly these excerpts:

First, the universities were given the task of providing an unceasing supply of ideologically correct candidates for vital positions in government, church, and business. The state was able to make the faculties of the "venerable institutions" of higher education, or rather indoctrination, assume this duty because it controlled appointments and held the purse from which "emoluments" flowed into the coffers of academics....

The state devised a second educational strategy in order to prevent such a calamity from occurring. According to Mill, the "elementary schools for children of the working classes" were given the task of ensuring that the poor would continue to accept docilely their dismal station in life. It was very easy for the state to force the public schools to assume this role. It did so simply by failing malignantly to allocate sufficient funds for the operations of what Mill identified contemptuously as "places called schools"

More on both at my Reddit post and of course Jensen's article. He's largely citing Public and Parliamentary Speeches and Essays on England Ireland, and the Empire.

Countering propaganda is another aspect of interest to me, and Bernays's observation is trenchant. Pre-innoculation with anti-propaganda does seem at least somewhat effective.

#Education #JohnStuartMill #HansEJensen #Propaganda #EdwardBernays

@Dianora Education is ... manifold.

There was a great essay I'd run across a few years ago looking at J.S. Mill's take on education as implemented in the 1860s UK, ""John Stuart Mill's Theories of Wealth and Income Distribution". (Review of Social Economy*. Pages 491-507. Published online: 05 Nov 2010.

http://www.tandfonline.com/doi/abs/10.1080/00346760110081599

I've some notes here: https://old.reddit.com/r/dredmorbius/comments/6x7u6a/on_the_role_of_universities_and_primary_education/

Particularly these excerpts:

First, the universities were given the task of providing an unceasing supply of ideologically correct candidates for vital positions in government, church, and business. The state was able to make the faculties of the "venerable institutions" of higher education, or rather indoctrination, assume this duty because it controlled appointments and held the purse from which "emoluments" flowed into the coffers of academics....

The state devised a second educational strategy in order to prevent such a calamity from occurring. According to Mill, the "elementary schools for children of the working classes" were given the task of ensuring that the poor would continue to accept docilely their dismal station in life. It was very easy for the state to force the public schools to assume this role. It did so simply by failing malignantly to allocate sufficient funds for the operations of what Mill identified contemptuously as "places called schools"

More on both at my Reddit post and of course Jensen's article. He's largely citing Public and Parliamentary Speeches and Essays on England Ireland, and the Empire.

Countering propaganda is another aspect of interest to me, and Bernays's observation is trenchant. Pre-innoculation with anti-propaganda does seem at least somewhat effective.

#Education #JohnStuartMill #HansEJensen #Propaganda #EdwardBernays

.> ... propaganda has a consistent aim: to influence the target to feel a certain way or form a certain opinion about a concept or entity. Propaganda is most often associated with governments, but activist groups, companies, and the media also produce it.

.> Advertising has been the business model that powers the internet since the earliest days of banners, popups, and garish blue hyperlinks; it’s sometimes called “the original sin of the internet.” As anyone who has seen an ad knows, advertising is most effective when it’s targeted and engaging, and the social platforms were uniquely suited both to target and to engage.

.> To help solve the information-glut problem, the platforms have to act as curators. Three curatorial functions in particular have proliferated across the web: search, trending, and recommendation engines. And each of these has become a battleground for motivated propagandists.

.> ... #DARPA researchers believe that memes can change individual and group values and behavior. They fit our information consumption infrastructure: big image, limited text, capable of being understood thoroughly with minimal effort. Person-to-person transmission and social virality tools enable them to spread easily and jump from group to group, evolving and changing as they do.

.> Ridicule is one of the most potent forces for breaking a powerful brand or cutting down a symbol of authority, and meme culture is extraordinarily adept at ridicule.

.> ... “Trolling, it might be said, is the social media equivalent of guerrilla warfare, and memes are its currency of propaganda.” [ #JeffGiesea a #DonaldTrump #ImageManager ]

.> ... Facts are largely irrelevant; a recent study of Twitter from 2006 to 2017 tracked 126,000 rumors spread by 3 million people. “False news reached more people than the truth; the top 1% of false news cascades diffused to between 1000 and 100,000 people, whereas the truth rarely diffused to more than 1000 people. Falsehood also diffused faster than the truth.” The researchers who published this conclusion, Soroush Vosoughi, Deb Roy, and Sinan Aral, noted that false news “was more novel than true news,” and suggested that novelty might be one reason people shared it.

.> ... #HerbertSimon put it, “A wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”

.> ... if you control the messages, you control the people reading them...

.> ... propaganda has a consistent aim: to influence the target to feel a certain way or form a certain opinion about a concept or entity. Propaganda is most often associated with governments, but activist groups, companies, and the media also produce it.

.> Advertising has been the business model that powers the internet since the earliest days of banners, popups, and garish blue hyperlinks; it’s sometimes called “the original sin of the internet.” As anyone who has seen an ad knows, advertising is most effective when it’s targeted and engaging, and the social platforms were uniquely suited both to target and to engage.

.> To help solve the information-glut problem, the platforms have to act as curators. Three curatorial functions in particular have proliferated across the web: search, trending, and recommendation engines. And each of these has become a battleground for motivated propagandists.

.> ... #DARPA researchers believe that memes can change individual and group values and behavior. They fit our information consumption infrastructure: big image, limited text, capable of being understood thoroughly with minimal effort. Person-to-person transmission and social virality tools enable them to spread easily and jump from group to group, evolving and changing as they do.

.> Ridicule is one of the most potent forces for breaking a powerful brand or cutting down a symbol of authority, and meme culture is extraordinarily adept at ridicule.

.> ... “Trolling, it might be said, is the social media equivalent of guerrilla warfare, and memes are its currency of propaganda.” [ #JeffGiesea a #DonaldTrump #ImageManager ]

.> ... Facts are largely irrelevant; a recent study of Twitter from 2006 to 2017 tracked 126,000 rumors spread by 3 million people. “False news reached more people than the truth; the top 1% of false news cascades diffused to between 1000 and 100,000 people, whereas the truth rarely diffused to more than 1000 people. Falsehood also diffused faster than the truth.” The researchers who published this conclusion, Soroush Vosoughi, Deb Roy, and Sinan Aral, noted that false news “was more novel than true news,” and suggested that novelty might be one reason people shared it.

.> ... #HerbertSimon put it, “A wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”

.> ... if you control the messages, you control the people reading them...

.> ... propaganda has a consistent aim: to influence the target to feel a certain way or form a certain opinion about a concept or entity. Propaganda is most often associated with governments, but activist groups, companies, and the media also produce it.

.> Advertising has been the business model that powers the internet since the earliest days of banners, popups, and garish blue hyperlinks; it’s sometimes called “the original sin of the internet.” As anyone who has seen an ad knows, advertising is most effective when it’s targeted and engaging, and the social platforms were uniquely suited both to target and to engage.

.> To help solve the information-glut problem, the platforms have to act as curators. Three curatorial functions in particular have proliferated across the web: search, trending, and recommendation engines. And each of these has become a battleground for motivated propagandists.

.> ... #DARPA researchers believe that memes can change individual and group values and behavior. They fit our information consumption infrastructure: big image, limited text, capable of being understood thoroughly with minimal effort. Person-to-person transmission and social virality tools enable them to spread easily and jump from group to group, evolving and changing as they do.

.> Ridicule is one of the most potent forces for breaking a powerful brand or cutting down a symbol of authority, and meme culture is extraordinarily adept at ridicule.

.> ... “Trolling, it might be said, is the social media equivalent of guerrilla warfare, and memes are its currency of propaganda.” [ #JeffGiesea a #DonaldTrump #ImageManager ]

.> ... Facts are largely irrelevant; a recent study of Twitter from 2006 to 2017 tracked 126,000 rumors spread by 3 million people. “False news reached more people than the truth; the top 1% of false news cascades diffused to between 1000 and 100,000 people, whereas the truth rarely diffused to more than 1000 people. Falsehood also diffused faster than the truth.” The researchers who published this conclusion, Soroush Vosoughi, Deb Roy, and Sinan Aral, noted that false news “was more novel than true news,” and suggested that novelty might be one reason people shared it.

.> ... #HerbertSimon put it, “A wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”

.> ... if you control the messages, you control the people reading them...

.> ... propaganda has a consistent aim: to influence the target to feel a certain way or form a certain opinion about a concept or entity. Propaganda is most often associated with governments, but activist groups, companies, and the media also produce it.

.> Advertising has been the business model that powers the internet since the earliest days of banners, popups, and garish blue hyperlinks; it’s sometimes called “the original sin of the internet.” As anyone who has seen an ad knows, advertising is most effective when it’s targeted and engaging, and the social platforms were uniquely suited both to target and to engage.

.> To help solve the information-glut problem, the platforms have to act as curators. Three curatorial functions in particular have proliferated across the web: search, trending, and recommendation engines. And each of these has become a battleground for motivated propagandists.

.> ... #DARPA researchers believe that memes can change individual and group values and behavior. They fit our information consumption infrastructure: big image, limited text, capable of being understood thoroughly with minimal effort. Person-to-person transmission and social virality tools enable them to spread easily and jump from group to group, evolving and changing as they do.

.> Ridicule is one of the most potent forces for breaking a powerful brand or cutting down a symbol of authority, and meme culture is extraordinarily adept at ridicule.

.> ... “Trolling, it might be said, is the social media equivalent of guerrilla warfare, and memes are its currency of propaganda.” [ #JeffGiesea a #DonaldTrump #ImageManager ]

.> ... Facts are largely irrelevant; a recent study of Twitter from 2006 to 2017 tracked 126,000 rumors spread by 3 million people. “False news reached more people than the truth; the top 1% of false news cascades diffused to between 1000 and 100,000 people, whereas the truth rarely diffused to more than 1000 people. Falsehood also diffused faster than the truth.” The researchers who published this conclusion, Soroush Vosoughi, Deb Roy, and Sinan Aral, noted that false news “was more novel than true news,” and suggested that novelty might be one reason people shared it.

.> ... #HerbertSimon put it, “A wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”

.> ... if you control the messages, you control the people reading them...

#BeLoneMust is an intelligent & a very successful entrepreneur. Being in his position I am sure that he has read #EdwardBernays work. This implies that his current public relations presented on #twitter intend to create an environment / situation that will bring people / target groups to act in a way that he wants them to act. So, what does he want? What‘s his scheme? What do you think?

@samboy @mmasnick

Most people in this thread seem to have continued using the euphemism "advertising" instead of the word "propaganda" [1]. #EdwardBernays, the "father of public relations" [2], would be proud of his success!

de-euphemised: "Interesting explanation from a decently large Twitter propagandist on why they've paused their propaganda budget on Twitter after keeping it running for the past couple of weeks."

[1] https://en.wikipedia.org/wiki/Propaganda_%28book%29

[2] https://en.wikipedia.org/wiki/Edward_Bernays

Props to @AlexJones
The Creation Of MSM
#MSM #MockingbirdMedia #cia #exposed #CNN #ExposeCNN #news #infowars #alexjones #edwardbernays #bernays

“The secret of my influence has always been that it remained secret”*…

Edward Bernays, second right, with other delegates of the Committee on Public Information to the Paris Peace Talks, 1917

Edward Bernays, Sigmund Freud’s nephew, began his professional life as a press agent.  But with the advent of World War I, he found his true calling when he served on the Committee on Public Information, the war-time propaganda office, in the Wilson administration.  After the armistice, he took his experience in shaping public opinion, as guided by his uncle’s emerging theories, into the private sector, helping to establish “public relations” (and later modern advertising) as professions…

Bernays’ methods… opened a new chapter in public relations, a profession that he and others pioneered in the 1920s. Bernays was not the first man in the field. There were a handful of others before and beside him, notably his great rival Ivy Lee. Bernays, however, may have had the greatest impact. He bolstered the new profession with theory, gave it a philosophical framework and processed the findings of the blossoming psychological disciplines by coming up with new methods of manipulating the public. Although practically invisible to the outside world, Bernays became an influential architect of modern mass persuasion techniques, which continue to inspire the PR industry. Harold Burson, CEO of Burson-Marsteller, one of the world’s largest PR enterprises, was quoted in the 1990s as saying: ‘We’re still singing off the hymn book that Bernays gave us.’

Bernays was related to Sigmund Freud on two sides: Freud’s sister Anna was Bernays’ mother and his father Ely, a grain merchant, was the brother of Freud’s wife Martha. Bernays was born in Vienna in 1891 and emigrated to the US with his parents a year later. He was to die on March 9th, 1995 at the age of 103 in Massachusetts. Another member of the Freud family followed in his footsteps: Matthew Freud, who is considered one of Britain’s most successful PR men.

Influenced by his famous uncle, with whom he corresponded regularly, Bernays got to understand the power of the unconscious, of universal longings, of emotions and instinct. He exploited them for whatever he had to sell: artificial flowers, racehorses, gramophones, politicians, ideologies. No matter what it was, he often worked according to a certain dramaturgy, which his biographer Larry Tye described thus: ‘He generated events, the events generated news, and the news generated a demand for whatever he happened to be selling.’ In Bernays’ eyes, generating events was one of if not the most important task of a PR adviser. He himself labelled it as the ‘creation of circumstances’, the staging of apparently spontaneous events to influence people’s behaviour, according to the wishes of the clients. This was genuinely innovative, because until then business advertising was relatively straightforward: extolling the product and its functional advantages. Bernays, by contrast, aimed at the unconscious and trusted in the indirect method. ‘It’s like shooting billiards’, he once pointed out, ‘where you bounce the ball off cushions, as opposed to pool, where you aim directly for the pockets.’…

More on the uncanny ability to mould public desire that made Edward Bernays one of the 20th century’s most influential – yet invisible – characters, the architect of modern mass manipulation: “The Original Influencer.”

And for more, both on Bernays and on the world that he did so much to create, see Adam Curtis’ award-winning documentary Century of Self.  It’s available in four hour-long “chapters” or here, in its entirety.  Either way, it’s eminently worthy of a watch:

* Salvador Dali

###

As we muse on our motives, we might spare a thought for a man who had absolutely no time for lies of any sort, Immanuel Kant; he died on this date in 1804.  One of the central figures of modern philosophy, Kant is remembered primarily for his efforts to unite reason with experience (e.g., Critique of Pure Reason [Kritik der reinen Vernunft], 1781), and for his work on ethics (e.g., Metaphysics of Morals [Die Metaphysik der Sitten], 1797) and aesthetics (e.g., Critique of Judgment [Kritik der Urteilskraft], 1790).  But he made important contributions to mathematics and astronomy as well; for example: Kant’s argument that mathematical truths are a form of synthetic a priori knowledge was cited by Einstein as an important early influence on his work.  And his description of the Milky Way as a lens-shaped collection of stars that represented only one of many “island universes,” was later shown to be accurate by Herschel.

There is … only a single categorical imperative and it is this: Act only on that maxim through which you can at the same time will that it should become a universal law.

– Chapter 11, Metaphysics of Morals

source

#advertising #edwardBernays #history #kant #marketing #morals #persuasion #philosophy #propaganda #publicRelations