#doubleverify — Public Fediverse posts

FYI: Nielsen buys DoubleVerify for $2.15 billion. Who checks the checker now?: Nielsen buys DoubleVerify for $2.15 billion at $13.60 a share, taking ad verification private and folding fraud and quality checks into TV audience currency. https://ppc.land/nielsen-buys-doubleverify-for-2-15-billion-who-checks-the-checker-now/ #Nielsen #DoubleVerify #AdTech #DigitalMarketing #AdVerification

FYI: Nielsen buys DoubleVerify for $2.15 billion. Who checks the checker now?: Nielsen buys DoubleVerify for $2.15 billion at $13.60 a share, taking ad verification private and folding fraud and quality checks into TV audience currency. https://ppc.land/nielsen-buys-doubleverify-for-2-15-billion-who-checks-the-checker-now/ #Nielsen #DoubleVerify #AdTech #DigitalMarketing #AdVerification

FYI: Nielsen acquires DoubleVerify for $2.15 billion in all-cash deal: Shareholders receive $13.60 a share, a 30% premium to the 60-day VWAP, as the verification firm leaves the NYSE. Combined pro-forma revenue tops $4 billion. https://ppc.land/nielsen-acquires-doubleverify-for-2-15-billion-in-all-cash-deal/ #Nielsen #DoubleVerify #Acquisition #FinanceNews #BusinessDeal

ICYMI: Nielsen buys DoubleVerify for $2.15 billion. Who checks the checker now?: Nielsen buys DoubleVerify for $2.15 billion at $13.60 a share, taking ad verification private and folding fraud and quality checks into TV audience currency. https://ppc.land/nielsen-buys-doubleverify-for-2-15-billion-who-checks-the-checker-now/ #Nielsen #DoubleVerify #AdVerification #DigitalAdvertising #FraudPrevention

ICYMI: Nielsen acquires DoubleVerify for $2.15 billion in all-cash deal: Shareholders receive $13.60 a share, a 30% premium to the 60-day VWAP, as the verification firm leaves the NYSE. Combined pro-forma revenue tops $4 billion. https://ppc.land/nielsen-acquires-doubleverify-for-2-15-billion-in-all-cash-deal/ #Nielsen #DoubleVerify #BusinessNews #Acquisition #TechIndustry

Nielsen buys DoubleVerify for $2.15 billion. Who checks the checker now?: Nielsen buys DoubleVerify for $2.15 billion at $13.60 a share, taking ad verification private and folding fraud and quality checks into TV audience currency. https://ppc.land/nielsen-buys-doubleverify-for-2-15-billion-who-checks-the-checker-now/ #Nielsen #DoubleVerify #AdVerification #DigitalMarketing #Advertising

Nielsen buys DoubleVerify for $2.15 billion. Who checks the checker now?: Nielsen buys DoubleVerify for $2.15 billion at $13.60 a share, taking ad verification private and folding fraud and quality checks into TV audience currency. https://ppc.land/nielsen-buys-doubleverify-for-2-15-billion-who-checks-the-checker-now/ #Nielsen #DoubleVerify #AdVerification #DigitalMarketing #Advertising

Nielsen acquires DoubleVerify for $2.15 billion in all-cash deal: Shareholders receive $13.60 a share, a 30% premium to the 60-day VWAP, as the verification firm leaves the NYSE. Combined pro-forma revenue tops $4 billion. https://ppc.land/nielsen-acquires-doubleverify-for-2-15-billion-in-all-cash-deal/ #Nielsen #DoubleVerify #Acquisition #FinanceNews #StockMarket

Nielsen to Acquire DoubleVerify in Bid to Augment Digital Measurement
#Variety #News #DoubleVerify #KarthikRao #MediaMeasurement #Nielsen

https://variety.com/2026/tv/news/nielsen-acquire-doubleverify-digital-media-measurement-1236829441/

Nielsen to Acquire DoubleVerify in Bid to Augment Digital Measurement
#Variety #News #DoubleVerify #KarthikRao #MediaMeasurement #Nielsen

https://variety.com/2026/tv/news/nielsen-acquire-doubleverify-digital-media-measurement-1236829441/

DoubleVerify finds dozens of Android apps a month showing ads after calls: Apps abuse Android's Display over other apps permission to fire ads when a call ends, then vanish from the recents list. Can pre-install scans catch them all? https://ppc.land/doubleverify-finds-dozens-of-android-apps-a-month-showing-ads-after-calls/ #DoubleVerify #AndroidApps #MobileAds #AdvertisingEthics #PrivacyConcerns

FYI: DoubleVerify cuts fraud rate 24% but out-of-geo ads jump 12%: Brand suitability violations declined 9 percent while telecom scored lowest for ad attention at 90. EMEA led all four regions with an Attention Index of 110. https://ppc.land/doubleverify-cuts-fraud-rate-24-but-out-of-geo-ads-jump-12/ #DoubleVerify #AdFraud #DigitalMarketing #BrandSafety #AdTech

FYI: DoubleVerify cuts fraud rate 24% but out-of-geo ads jump 12%: Brand suitability violations declined 9 percent while telecom scored lowest for ad attention at 90. EMEA led all four regions with an Attention Index of 110. https://ppc.land/doubleverify-cuts-fraud-rate-24-but-out-of-geo-ads-jump-12/ #DoubleVerify #AdFraud #DigitalMarketing #BrandSafety #AdTech

FYI: DoubleVerify launches DV Neura, its AI engine for agentic ad campaigns: DoubleVerify today launched DV Neura, its cognitive AI engine with MCP integration, agentic execution agents, and a nearly 300x rise in content classification. https://ppc.land/doubleverify-launches-dv-neura-its-ai-engine-for-agentic-ad-campaigns/ #DoubleVerify #DVNeura #AdTech #AI #DigitalMarketing

FYI: DoubleVerify launches DV Neura, its AI engine for agentic ad campaigns: DoubleVerify today launched DV Neura, its cognitive AI engine with MCP integration, agentic execution agents, and a nearly 300x rise in content classification. https://ppc.land/doubleverify-launches-dv-neura-its-ai-engine-for-agentic-ad-campaigns/ #DoubleVerify #DVNeura #AdTech #AI #DigitalMarketing

ICYMI: DoubleVerify launches DV Neura, its AI engine for agentic ad campaigns: DoubleVerify today launched DV Neura, its cognitive AI engine with MCP integration, agentic execution agents, and a nearly 300x rise in content classification. https://ppc.land/doubleverify-launches-dv-neura-its-ai-engine-for-agentic-ad-campaigns/ #DoubleVerify #DVNeura #AI #Advertising #AdTech

ICYMI: DoubleVerify launches DV Neura, its AI engine for agentic ad campaigns: DoubleVerify today launched DV Neura, its cognitive AI engine with MCP integration, agentic execution agents, and a nearly 300x rise in content classification. https://ppc.land/doubleverify-launches-dv-neura-its-ai-engine-for-agentic-ad-campaigns/ #DoubleVerify #DVNeura #AI #Advertising #AdTech

DoubleVerify launches DV Neura, its AI engine for agentic ad campaigns: DoubleVerify today launched DV Neura, its cognitive AI engine with MCP integration, agentic execution agents, and a nearly 300x rise in content classification. https://ppc.land/doubleverify-launches-dv-neura-its-ai-engine-for-agentic-ad-campaigns/ #DoubleVerify #DVNeura #AI #AdTech #MarketingInnovation

FYI: DoubleVerify brings post-bid measurement to LinkedIn Audience Network: DoubleVerify launches post-bid measurement for LinkedIn Audience Network, adding IVT, viewability, and brand suitability signals for B2B advertisers globally. https://ppc.land/doubleverify-brings-post-bid-measurement-to-linkedin-audience-network/ #DoubleVerify #LinkedInMarketing #B2BAdvertising #DigitalMarketing #PostBidMeasurement

FYI: DoubleVerify brings post-bid measurement to LinkedIn Audience Network: DoubleVerify launches post-bid measurement for LinkedIn Audience Network, adding IVT, viewability, and brand suitability signals for B2B advertisers globally. https://ppc.land/doubleverify-brings-post-bid-measurement-to-linkedin-audience-network/ #DoubleVerify #LinkedInMarketing #B2BAdvertising #DigitalMarketing #PostBidMeasurement

ICYMI: DoubleVerify brings post-bid measurement to LinkedIn Audience Network: DoubleVerify launches post-bid measurement for LinkedIn Audience Network, adding IVT, viewability, and brand suitability signals for B2B advertisers globally. https://ppc.land/doubleverify-brings-post-bid-measurement-to-linkedin-audience-network/ #DoubleVerify #LinkedIn #PostBidMeasurement #B2BMarketing #DigitalAdvertising

DoubleVerify brings post-bid measurement to LinkedIn Audience Network: DoubleVerify launches post-bid measurement for LinkedIn Audience Network, adding IVT, viewability, and brand suitability signals for B2B advertisers globally. https://ppc.land/doubleverify-brings-post-bid-measurement-to-linkedin-audience-network/ #DoubleVerify #LinkedIn #Advertising #B2BMarketing #DigitalMarketing

DoubleVerify brings post-bid measurement to LinkedIn Audience Network: DoubleVerify launches post-bid measurement for LinkedIn Audience Network, adding IVT, viewability, and brand suitability signals for B2B advertisers globally. https://ppc.land/doubleverify-brings-post-bid-measurement-to-linkedin-audience-network/ #DoubleVerify #LinkedIn #Advertising #B2BMarketing #DigitalMarketing

ICYMI: DoubleVerify exposes AutoBait, an AI slop network costing advertisers millions: AutoBait: DoubleVerify's Fraud Lab exposed a 200-domain AI slop network making clickbait for $2.25 per article and capturing tens of millions of ad impressions. https://ppc.land/doubleverify-exposes-autobait-an-ai-slop-network-costing-advertisers-millions/ #DoubleVerify #AutoBait #AdFraud #DigitalMarketing #Clickbait

ICYMI: DoubleVerify exposes AutoBait, an AI slop network costing advertisers millions: AutoBait: DoubleVerify's Fraud Lab exposed a 200-domain AI slop network making clickbait for $2.25 per article and capturing tens of millions of ad impressions. https://ppc.land/doubleverify-exposes-autobait-an-ai-slop-network-costing-advertisers-millions/ #DoubleVerify #AutoBait #AdFraud #DigitalMarketing #Clickbait

DoubleVerify exposes AutoBait, an AI slop network costing advertisers millions: AutoBait: DoubleVerify's Fraud Lab exposed a 200-domain AI slop network making clickbait for $2.25 per article and capturing tens of millions of ad impressions. https://ppc.land/doubleverify-exposes-autobait-an-ai-slop-network-costing-advertisers-millions/ #DoubleVerify #AutoBait #AdFraud #AIintheAdIndustry #Clickbait

ICYMI: DoubleVerify debuts social attention measurement with Snap partnership: First-to-market solution combines platform signals with eye-tracking for comprehensive social media measurement. https://ppc.land/doubleverify-debuts-social-attention-measurement-with-snap-partnership/ #SocialMedia #AttentionMeasurement #DoubleVerify #SnapPartnership #DigitalMarketing

DoubleVerify debuts social attention measurement with Snap partnership: First-to-market solution combines platform signals with eye-tracking for comprehensive social media measurement. https://ppc.land/doubleverify-debuts-social-attention-measurement-with-snap-partnership/ #DoubleVerify #Snap #SocialMedia #AttentionMeasurement #DigitalMarketing

ICYMI: DoubleVerify launches carbon tracking tool for digital advertising campaigns: Leading verification platform partners with Impact Plus to measure greenhouse gas emissions across media supply chains. https://ppc.land/doubleverify-launches-carbon-tracking-tool-for-digital-advertising-campaigns/ #DoubleVerify #CarbonTracking #DigitalAdvertising #Sustainability #GreenhouseGas

ICYMI: DoubleVerify launches pre-bid video controls for brand safety on TikTok: New AI-powered solution enables advertisers to proactively avoid objectionable content before ad placement on the social platform. https://ppc.land/doubleverify-launches-pre-bid-video-controls-for-brand-safety-on-tiktok/ #DoubleVerify #TikTok #BrandSafety #AdTech #DigitalAdvertising

DoubleVerify launches pre-bid video controls for brand safety on TikTok: New AI-powered solution enables advertisers to proactively avoid objectionable content before ad placement on the social platform. https://ppc.land/doubleverify-launches-pre-bid-video-controls-for-brand-safety-on-tiktok/ #DoubleVerify #TikTokAds #BrandSafety #AIPowered #DigitalMarketing

IAS and DoubleVerify expand Brand Safety controls on Meta platforms: New pre-screening tools from IAS and DoubleVerify aim to enhance brand suitability for advertisers on Facebook and Instagram. https://ppc.land/ias-and-doubleverify-expand-brand-safety-controls-on-meta-platforms/?utm_source=dlvr.it&utm_medium=mastodon #BrandSafety #Meta #IAS #DoubleVerify #Advertising

DoubleVerify launches News Accelerator: DV's News Accelerator program aims to align product innovation with news industry needs and encourage ad spending on journalism. https://ppc.land/doubleverify-launches-news-accelerator/?utm_source=dlvr.it&utm_medium=mastodon #DoubleVerify #NewsAccelerator #DigitalMarketing #AdSpending #Journalism

DoubleVerify Apologizes for Misreporting X/Twitter’s Brand-Safety Rates for More Than Four Months
#Variety #News #DoubleVerify #Twitter #X

https://variety.com/2024/digital/news/x-twitter-brand-saftey-rate-doubleverify-apology-1235971603/

DoubleVerify Apologizes for Misreporting X/Twitter’s Brand-Safety Rates for More Than Four Months
#Variety #News #DoubleVerify #Twitter #X

https://variety.com/2024/digital/news/x-twitter-brand-saftey-rate-doubleverify-apology-1235971603/

Longtime VC, and happy Miami resident, David Blumberg has raised a new $225 million fund - Blumberg Capital, founded in 1991 by investor David Blumberg, has just closed its ... - http://feedproxy.google.com/~r/Techcrunch/~3/JLIslklCyQQ/ #artificialintelligence #blumbergcapital #venturecapital #davidblumberg #doubleverify #addepar #nutanix #israel #miami #yotpo #tc #ai

DoubleVerify, a specialist in brand safety, ad fraud and ad quality, raises $350M - Ad-based platforms can face a lot of heat from advertisers when they can’t control how and where the... - http://feedproxy.google.com/~r/Techcrunch/~3/ZAEFvH_0CnI/ #advertisingtech #misinformation #doubleverify #advertising #brandsafety #funding #adtech #tc

DoubleVerify says ad fraudsters are using public domain content to create fake TV apps - The team at DoubleVerify, a company that helps advertisers eliminate fraud and ensure brand safety, ... - http://feedproxy.google.com/~r/Techcrunch/~3/7OLNSPGk0Lg/ #advertisingtech #doubleverify #startups

DoubleVerify names adtech exec Mark Zagorski as new CEO - Ad measurement company DoubleVerify announced this morning that it has a new: CEO Mark Zagorski, who... more: http://feedproxy.google.com/~r/Techcrunch/~3/nvzx1pD__LA/ #advertisingtech #doubleverify

DoubleVerify launches a new way to measure online ad effectiveness - Until now, DoubleVerify was known for helping advertisers to eliminate fraud and ensure their ads ar... more: http://feedproxy.google.com/~r/Techcrunch/~3/06cpfOxbr8g/ #advertisingtech #doubleverify #ces2020 #tc