#displayadvertising — Public Fediverse posts

ICYMI: Explaining Demand Gen: Demand Gen is Google's visual campaign type for image and video ads on YouTube, Discover, Gmail, Maps and the Display Network. Mechanics, history, disputes. https://ppc.land/demand-gen/ #DemandGen #GoogleAds #DigitalMarketing #YouTubeAdvertising #DisplayAdvertising

Amazon DSP gains publisher-hosted creatives for GAM deals in 33 markets: Self-service buyers get the option inside third party display and video creatives, reaching publishers that host ad assets themselves. Which ones open first? https://ppc.land/amazon-dsp-gains-publisher-hosted-creatives-for-gam-deals-in-33-markets/ #AmazonDSP #DigitalMarketing #ProgrammaticAdvertising #AdTech #DisplayAdvertising

ICYMI: Google is overhauling DV360: 12 changes coming by August 2026: Display & Video 360 is rolling out 12 platform changes through August 2026, affecting audience targeting, brand safety, deal creation, and reporting systems. https://ppc.land/google-is-overhauling-dv360-12-changes-coming-by-august-2026/ #Google #DV360 #DigitalMarketing #DisplayAdvertising #VideoMarketing

FYI: DV360 gets new reach overlap dimensions and instant inventory reports: Google today announced upcoming Display & Video 360 updates adding campaign-level reach overlap dimensions and instant access to Inventory Availability reports, estimated for April 2026. https://ppc.land/dv360-gets-new-reach-overlap-dimensions-and-instant-inventory-reports/ #DV360 #DisplayAdvertising #VideoMarketing #DigitalMarketing #AdTech

ICYMI: DV360 gets new reach overlap dimensions and instant inventory reports: Google today announced upcoming Display & Video 360 updates adding campaign-level reach overlap dimensions and instant access to Inventory Availability reports, estimated for April 2026. https://ppc.land/dv360-gets-new-reach-overlap-dimensions-and-instant-inventory-reports/ #DV360 #GoogleAds #DigitalMarketing #DisplayAdvertising #VideoMarketing

Google expands custom segments availability for Display campaigns: Google Ads policy update enables Custom Segments for Display campaigns starting December 12, allowing advertisers to build audiences with broader tool access. https://ppc.land/google-expands-custom-segments-availability-for-display-campaigns/ #GoogleAds #DisplayAdvertising #DigitalMarketing #CustomSegments #PPC

DV360 expands audience reporting to ten distinct categories: Display & Video 360 will expand its Audience List Type dimension from three to ten values by year-end, adding Commerce, Lookalike audiences, and eight total categories. https://ppc.land/dv360-expands-audience-reporting-to-ten-distinct-categories/ #DV360 #DigitalMarketing #AudienceTargeting #VideoAdvertising #DisplayAdvertising

Google’s display advertising business is under antitrust probe in Italy - Italy’s competition authority has opened an antitrust investigation into Google’s display ad busine... - http://feedproxy.google.com/~r/Techcrunch/~3/VJyaDosiKeg/ #displayadvertising #advertisingtech #competition #antitrust #privacy #europe #google #italy

Twilio launches SendGrid Ads and new cross-channel messaging API - At its annual Signal developer conference, Twilio today announced a couple of new features for deve... more: http://feedproxy.google.com/~r/Techcrunch/~3/T0H6lkiu9qU/ #artificialintelligence #programminglanguages #windowslivemessenger #displayadvertising #machinelearning #developertools #developer #computing #sendgrid #whatsapp #google #twilio #email #api #sms #tc #go