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#displayadvertising — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #displayadvertising, aggregated by home.social.

  1. Explaining count-on-download: Count-on-download counts an ad impression once the creative starts arriving on a device. The client-side method that governed display measurement for a decade. ppc.land/count-on-download/ #DigitalMarketing #AdImpressions #DisplayAdvertising #PPC #MarketingStrategy

  2. Amazon DSP gains publisher-hosted creatives for GAM deals in 33 markets: Self-service buyers get the option inside third party display and video creatives, reaching publishers that host ad assets themselves. Which ones open first? ppc.land/amazon-dsp-gains-publ #AmazonDSP #DigitalMarketing #ProgrammaticAdvertising #AdTech #DisplayAdvertising