#demandgen — Public Fediverse posts

ICYMI: Explaining Demand Gen: Demand Gen is Google's visual campaign type for image and video ads on YouTube, Discover, Gmail, Maps and the Display Network. Mechanics, history, disputes. https://ppc.land/demand-gen/ #DemandGen #GoogleAds #DigitalMarketing #YouTubeAdvertising #DisplayAdvertising

DV360 API gains AI attestation field 10 days before EU deadline: Reach forecasting enters beta for allowlisted partners only, while advertiser-level defaults auto-fill Demand Gen and YouTube ads. Article 50 binds August 2. https://ppc.land/dv360-api-gains-ai-attestation-field-10-days-before-eu-deadline/ #DV360 #API #ArtificialIntelligence #DigitalMarketing #DemandGen

ICYMI: Google quietly unlocks custom labels for Demand Gen campaigns: Google Merchant Center now supports custom labels 0-4 in Demand Gen campaigns, giving advertisers product-level segmentation tools for bidding and reporting. https://ppc.land/google-quietly-unlocks-custom-labels-for-demand-gen-campaigns/ #GoogleAds #DemandGen #DigitalMarketing #Ecommerce #PPC

Google quietly unlocks custom labels for Demand Gen campaigns: Google Merchant Center now supports custom labels 0-4 in Demand Gen campaigns, giving advertisers product-level segmentation tools for bidding and reporting. https://ppc.land/google-quietly-unlocks-custom-labels-for-demand-gen-campaigns/ #GoogleAds #DemandGen #DigitalMarketing #Ecommerce #PPC

ICYMI: Google's Display Ads are dead - here is what replaces them in 2026: Google is phasing out standalone Display Ads campaigns and folding the Google Display Network into Demand Gen, with a migration tool launching in June 2026. https://ppc.land/googles-display-ads-are-dead-here-is-what-replaces-them-in-2026/ #GoogleAds #DisplayAds #DigitalMarketing #PPC #DemandGen

Google's Display Ads are dead - here is what replaces them in 2026: Google is phasing out standalone Display Ads campaigns and folding the Google Display Network into Demand Gen, with a migration tool launching in June 2026. https://ppc.land/googles-display-ads-are-dead-here-is-what-replaces-them-in-2026/ #GoogleAds #DigitalMarketing #DisplayAds #DemandGen #AdvertisingTrends

FYI: Google tightens Demand Gen and Discovery ad serving for sensitive categories: Google clarified on June 3 how Demand Gen and Discovery campaigns handle sensitive interest categories and restricted targeting in personalized advertising. https://ppc.land/google-tightens-demand-gen-and-discovery-ad-serving-for-sensitive-categories/ #GoogleAds #DigitalMarketing #Advertising #DemandGen #DiscoveryAds

Google tightens Demand Gen and Discovery ad serving for sensitive categories: Google clarified on June 3 how Demand Gen and Discovery campaigns handle sensitive interest categories and restricted targeting in personalized advertising. https://ppc.land/google-tightens-demand-gen-and-discovery-ad-serving-for-sensitive-categories/ #GoogleAds #DigitalMarketing #OnlineAdvertising #DemandGen #DiscoveryAds

FYI: DV360 API is finally getting full Demand Gen support on June 10: Google's Display & Video 360 API will support Demand Gen line items, ad groups, and ads starting June 10, 2026, completing a rollout that began in closed beta. https://ppc.land/dv360-api-is-finally-getting-full-demand-gen-support-on-june-10/ #DV360 #DemandGen #GoogleAPI #DigitalMarketing #AdTech

ICYMI: DV360 API is finally getting full Demand Gen support on June 10: Google's Display & Video 360 API will support Demand Gen line items, ad groups, and ads starting June 10, 2026, completing a rollout that began in closed beta. https://ppc.land/dv360-api-is-finally-getting-full-demand-gen-support-on-june-10/ #DV360 #API #DemandGen #DigitalMarketing #GoogleAds

DV360 API is finally getting full Demand Gen support on June 10: Google's Display & Video 360 API will support Demand Gen line items, ad groups, and ads starting June 10, 2026, completing a rollout that began in closed beta. https://ppc.land/dv360-api-is-finally-getting-full-demand-gen-support-on-june-10/ #DV360 #DemandGen #GoogleAds #DigitalMarketing #AdTech

Google is fundamentally changing how millions of businesses will reach customers. https://www.artificialintelligence-news.com/news/google-folds-display-ads-ai-first-demand-gen-platform/ #google #digitalmarketing #demandgen #martech #ai #technology

FYI: Google's Demand Gen gets Maps, automotive feeds, and AI campaign creation: Google today announced new Demand Gen features at GML 2026: Maps inventory, automotive product feeds, AI-assisted campaign setup, and new checkout markets. https://ppc.land/googles-demand-gen-gets-maps-automotive-feeds-and-ai-campaign-creation/ #Google #DemandGen #GML2026 #AI #AutomotiveMarketing

ICYMI: Google's Demand Gen gets Maps, automotive feeds, and AI campaign creation: Google today announced new Demand Gen features at GML 2026: Maps inventory, automotive product feeds, AI-assisted campaign setup, and new checkout markets. https://ppc.land/googles-demand-gen-gets-maps-automotive-feeds-and-ai-campaign-creation/ #Google #DemandGen #AI #Marketing #GML2026

Google's Demand Gen gets Maps, automotive feeds, and AI campaign creation: Google today announced new Demand Gen features at GML 2026: Maps inventory, automotive product feeds, AI-assisted campaign setup, and new checkout markets. https://ppc.land/googles-demand-gen-gets-maps-automotive-feeds-and-ai-campaign-creation/ #Google #DemandGen #AI #Marketing #DigitalMarketing

Google gives advertisers one placement list to rule them all: Account-level placement exclusions consolidate brand safety controls across Performance Max, Demand Gen, YouTube and Display in a single Google Ads setting. https://ppc.land/google-gives-advertisers-one-placement-list-to-rule-them-all/ #GoogleAds #DigitalMarketing #BrandSafety #PerformanceMax #DemandGen

Google launches four new Demand Gen features for holiday campaigns: Google introduces brand suitability controls, A/B experiments, video enhancements, and AI image tools for Demand Gen campaigns in November 2025 update. https://ppc.land/google-launches-four-new-demand-gen-features-for-holiday-campaigns/ #Google #DemandGen #DigitalMarketing #MarketingNews #HolidayCampaigns

https://georgefeola.io/close-fitness-now-start-jan-2-pre-sale/?utm_source=mastodon&utm_medium=social&utm_campaign=holiday-2025-hot-starts&utm_content=evergreen&utm_term=wellness-pre-sale #FitnessMarketing #Marketing #NewYearDe als #SMBMarketing #DemandGen

Join us... Sean Martin, CISSP and Marco Ciappelli as we chat with Gianna Whitver and Maria Velasquez 🇲🇦, co-founders of the Cybersecurity Marketing Society, for an insider look at what makes #cybersecurity #marketing fundamentally different from any other industry.

Discover why traditional marketing playbooks fail with security practitioners, how emotional intelligence is revolutionizing B2B #tech marketing, and what it takes to build trust with buyers who can literally evade your tracking pixels.

🎯 WHAT YOU'LL LEARN:
Why cybersecurity buyers are the most elusive in B2B
How to shift from technical specs to human outcomes
The role of peer trust vs. traditional advertising
Why 5,000+ vendors struggle with AI positioning
How to stand out in a saturated security market

🎪 CYBERMARKETINGCON 2025 DETAILS:
📅 December 7-10, 2025 📍 Austin, Texas 👥 550+ marketing professionals 🎓 Hands-on AI workshops, CTF challenge, and specialized tracks

Whether you're a #CMO, #demandgen specialist, product marketer, or #founder, this conversation offers practical insights for navigating the unique challenges of cybersecurity go-to-market strategy.

Audio Podcast: https://eventcoveragepodcast.com/episodes/how-to-market-to-cybersecuritys-most-elusive-buyers-ai-emotion-and-the-human-touch-interview-with-gianna-whitver-and-maria-velasquez-cyber-marketing-con-2025-coverage-on-location-with-sean-martin-and-marco-ciappelli

🔗 LINKS:
CyberMarketingCon: https://www.cybermarketingconference.com

Video: https://youtu.be/ctbwGVUWYKY

ICYMI: Google Ads API v19.1 unleashes new features for marketers: Enhanced capabilities for Demand Gen campaigns and Local Services feedback headline update. https://ppc.land/google-ads-api-v19-1-unleashes-new-features-for-marketers/ #GoogleAds #DigitalMarketing #PPC #MarketingStrategy #DemandGen

ICYMI: Google phases out YouTube video action ads for Demand Gen: Google expands advertising capabilities with new platform for marketers seeking broader reach. https://ppc.land/google-phases-out-youtube-video-action-ads-for-demand-gen/ #GoogleAds #YouTubeMarketing #DigitalMarketing #DemandGen #VideoAdvertising

ICYMI: DV360 to introduce granular inventory source controls for Demand Gen line items: Google's advertising platform enhances targeting capabilities for digital marketers. https://ppc.land/dv360-to-introduce-granular-inventory-source-controls-for-demand-gen-line-items/ #DigitalMarketing #Advertising #DV360 #DemandGen #MarketingTechnology

ICYMI: DV360 to introduce granular inventory source controls for Demand Gen line items: Google's advertising platform enhances targeting capabilities for digital marketers. https://ppc.land/dv360-to-introduce-granular-inventory-source-controls-for-demand-gen-line-items/ #DV360 #DigitalMarketing #DemandGen #AdTech #ProgrammaticAdvertising

ICYMI: Google clarifies distinct roles of Performance Max and Demand Gen ad campaigns: Analysis of Google's strategic approach to AI-powered advertising campaigns and their specialized use cases for marketers. https://ppc.land/google-clarifies-distinct-roles-of-performance-max-and-demand-gen-ad-campaigns/ #GoogleAds #PerformanceMax #DemandGen #AIMarketing #DigitalMarketing

ICYMI: Google clarifies distinct roles of Performance Max and Demand Gen ad campaigns: Analysis of Google's strategic approach to AI-powered advertising campaigns and their specialized use cases for marketers. https://ppc.land/google-clarifies-distinct-roles-of-performance-max-and-demand-gen-ad-campaigns/ #GoogleAds #PerformanceMax #DemandGen #DigitalMarketing #AIPoweredAdvertising

Google clarifies distinct roles of Performance Max and Demand Gen ad campaigns: Analysis of Google's strategic approach to AI-powered advertising campaigns and their specialized use cases for marketers. https://ppc.land/google-clarifies-distinct-roles-of-performance-max-and-demand-gen-ad-campaigns/ #GoogleAds #PerformanceMax #DemandGen #DigitalMarketing #AICampaigns

Google launches Demand Gen pulse tool: New open-source solution aims to simplify reporting and improve performance for Demand Gen campaigns. https://ppc.land/google-launches-demand-gen-pulse-tool/?utm_source=dlvr.it&utm_medium=mastodon #Google #DemandGen #DigitalMarketing #MarketingTools #OpenSource

"I believe reaching audiences, particularly technical ones, needs to connect to people. It needs to take advantage of being helpful. Of creating awareness of your brand through newer channels where your target audience already is. It needs to entertain and educate and reach people and create a connection between the brand and the person, building trust. Marketing needs to create fans." #devrel #demandgen

https://jasonstcyr.com/2024/06/10/how-to-generate-demand-with-education/

"For the demand generation MQLs, the SQL:CW conversion rate is 14.1%, while it is 11.21% for the lead generation MQLs. This means that companies with the demand generation motion have a 26% better close rate than companies with the lead generation motion." #demandgen #devrel

https://hockeystack.com/lab-blog-posts/the-final-verdict-demand-gen-vs-lead-gen