#demandgen — Public Fediverse posts

Google gives advertisers one placement list to rule them all: Account-level placement exclusions consolidate brand safety controls across Performance Max, Demand Gen, YouTube and Display in a single Google Ads setting. https://ppc.land/google-gives-advertisers-one-placement-list-to-rule-them-all/ #GoogleAds #DigitalMarketing #BrandSafety #PerformanceMax #DemandGen

Join us... Sean Martin, CISSP and Marco Ciappelli as we chat with Gianna Whitver and Maria Velasquez 🇲🇦, co-founders of the Cybersecurity Marketing Society, for an insider look at what makes #cybersecurity #marketing fundamentally different from any other industry.

Discover why traditional marketing playbooks fail with security practitioners, how emotional intelligence is revolutionizing B2B #tech marketing, and what it takes to build trust with buyers who can literally evade your tracking pixels.

🎯 WHAT YOU'LL LEARN:
Why cybersecurity buyers are the most elusive in B2B
How to shift from technical specs to human outcomes
The role of peer trust vs. traditional advertising
Why 5,000+ vendors struggle with AI positioning
How to stand out in a saturated security market

🎪 CYBERMARKETINGCON 2025 DETAILS:
📅 December 7-10, 2025 📍 Austin, Texas 👥 550+ marketing professionals 🎓 Hands-on AI workshops, CTF challenge, and specialized tracks

Whether you're a #CMO, #demandgen specialist, product marketer, or #founder, this conversation offers practical insights for navigating the unique challenges of cybersecurity go-to-market strategy.

Audio Podcast: https://eventcoveragepodcast.com/episodes/how-to-market-to-cybersecuritys-most-elusive-buyers-ai-emotion-and-the-human-touch-interview-with-gianna-whitver-and-maria-velasquez-cyber-marketing-con-2025-coverage-on-location-with-sean-martin-and-marco-ciappelli

🔗 LINKS:
CyberMarketingCon: https://www.cybermarketingconference.com

Video: https://youtu.be/ctbwGVUWYKY

ICYMI: Google phases out YouTube video action ads for Demand Gen: Google expands advertising capabilities with new platform for marketers seeking broader reach. https://ppc.land/google-phases-out-youtube-video-action-ads-for-demand-gen/ #GoogleAds #YouTubeMarketing #DigitalMarketing #DemandGen #VideoAdvertising

ICYMI: DV360 to introduce granular inventory source controls for Demand Gen line items: Google's advertising platform enhances targeting capabilities for digital marketers. https://ppc.land/dv360-to-introduce-granular-inventory-source-controls-for-demand-gen-line-items/ #DigitalMarketing #Advertising #DV360 #DemandGen #MarketingTechnology

ICYMI: DV360 to introduce granular inventory source controls for Demand Gen line items: Google's advertising platform enhances targeting capabilities for digital marketers. https://ppc.land/dv360-to-introduce-granular-inventory-source-controls-for-demand-gen-line-items/ #DV360 #DigitalMarketing #DemandGen #AdTech #ProgrammaticAdvertising

Are you in #B2C #ITsecurity #ecommerce, looking to transition to the world of #B2B #DemandGeneration?

Runecast is hiring a #DemandGen specialist.

#ITjobs #NowHiring
https://careers.runecast.com/en/postings/e923d87f-d22f-4d49-bf24-cda228348a28