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Times of India | Snapchat CEO warns Ray Ban maker on Meta smartglasses partnership; says: Mark Zuckerberg's Meta Glasses are harmful for your brand, as …

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Snap CEO Evan Spiegel warned that Meta’s partnership with Essilor‑Luxottica to produce Ray‑Ban‑branded smart glasses is more damaging to the eyewear maker than to Meta itself, arguing that Meta needed the alliance because its own brand “is not something that people want to put anywhere near their face.” Spiegel said the deal could erode Luxottica’s high‑margin iconic product and hurt its brand positioning, while Meta relies on the Ray‑Ban name to mask its own poor perception in the wearable‑tech space. He also noted Meta’s ongoing privacy concerns and its reliance on established brands to build trust, as the smart‑glasses market becomes increasingly competitive with rivals such as Google, Samsung and Apple. Meanwhile, Snap continues to struggle with the adoption of its Spectacles AR eyewear, targeting developers and creatives despite limited consumer uptake.

#EvanSpiegel #MarkZuckerberg #Snapchat #Meta #Luxottica #DavidSenra

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