#customerdataplatform — Public Fediverse posts

Organizations can face many challenges in getting a #CustomerDataPlatform implemented…

😵‍💫 Confusion around exactly what a CDP does
🧰 Understanding the most popular and powerful use cases
🤝 Getting buy-in from all stakeholders

How to overcome those barriers >
https://blogs.oracle.com/marketingcloud/post/unlocking-the-benefits-of-a-customer-data-platform

Marketers know they need a CDP, but they face a litany of challenges in getting one implemented, including confusion around technologies, misunderstanding stakeholder issues, and not focusing on the right use cases. Join us as we tackle those issues in this Mar. 26 webinar >> https://oracle.zoom.us/webinar/register/WN_16FNxckeS7aphVwdW2hxQA#/registration #digitalmarketing #customerdataplatform

Marketers know they need a CDP, but they face a litany of challenges in getting one implemented, including confusion around technologies, misunderstanding stakeholder issues, and not focusing on the right use cases. Join us as we tackle those issues in this Mar. 26 webinar >> https://oracle.zoom.us/webinar/register/WN_16FNxckeS7aphVwdW2hxQA#/registration #customerdataplatform #digitalmarketing

Just Blogged: Overview of @Sitecore Customer Data Platform ‘.👉 https://assurex.co/sitecore/sitecore-cdp-a-sitecore-composable-product/
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#Sitecore #SitecoreCommunity #LearnSitecore #Sitecorefriends #SitecoreFamily #digital #CDP #SitecoreCDP #Assurex #DXP #Composable #SitecoreDXP #composabledxp #customerdataplatform #cx #digitaltransformation #personalization #analytics #dotnet #NextJS #BI #PowerBI #data #digitalmarketing #github 👀 https://tinyurl.com/githubamit

Customer data platform Lexer raises $25.5M Series B for global expansion - Left to right: Lexer founders Dave Whittle, Aaron Wallis, Chris Brewer
The massive shift to online s... - http://feedproxy.google.com/~r/Techcrunch/~3/JW-6x_hDl54/ #customerdataplatform #fundings&exits #australia #ecommerce #startups #lexer #tc

Twilio is buying customer data startup Segment for between $3B and $4B - Sources have told TechCrunch that Twilio intends to acquire customer data startup Segment for betwee... - http://feedproxy.google.com/~r/Techcrunch/~3/YZ4eUtAUsq8/ #mergersandacquisitions #customerdataplatform #fundings&exits #enterprise #developer #startups #segment #twilio #cloud #exit #m&a #tc

Drive predictable B2B revenue growth with insights from big data and CDPs - Latané Conant
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Latané... - http://feedproxy.google.com/~r/Techcrunch/~3/cFFov1F2zbw/ #customerrelationshipmanagement #artificialintelligence #customerdataplatform #targetedadvertising #onlineadvertising #productmarketing #machinelearning #ecommerce #marketing #bigdata #finance #column #tc

Hearsay, maker of compliant tools for financial services, deepens ties with Salesforce - Financial services companies like banks and insurance tend to be heavily regulated. As such they req... more: http://feedproxy.google.com/~r/Techcrunch/~3/bjHoLWKsNig/ #customerdataplatform #marketingautomation #hearsaysystems #enterprise #salesforce #clarashih #startups #funding #cloud #saas #crm #tc

Adobe announces GA of customer data platform - The customer data platform (CDP) is the newest tool in the customer experience arsenal as big compan... more: http://feedproxy.google.com/~r/Techcrunch/~3/ag4EcLhz91Y/ #artificialintelligence #customerdataplatform #customerexperience #enterprise #marketing #privacy #cloud #adobe #ccpa #gdpr

Simon Data hauls in $30M Series C to continue building customer data platform - As businesses use an increasing variety of marketing software solutions, the goal around collecting ... more: http://feedproxy.google.com/~r/Techcrunch/~3/RVxnU8NfNf8/ #customerdataplatform #customerexperience #polarispartners #fundings&exits #enterprise #simondata #startups #cloud #tc