#ctvpublisher — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #ctvpublisher, aggregated by home.social.
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UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. https://ppc.land/uid2-oversight-gaps-ctv-publishers-broken-tokens-went-undetected-for-months/ #UID2 #CTVPUBLISHER #DigitalMarketing #AdTech #DataGovernance