#crosschannelmarketing — Public Fediverse posts

FYI: Explaining Adometry: Adometry was a cross-channel attribution vendor Google bought in 2014 and rebuilt as Attribution 360, the ancestor of the data-driven attribution used today. https://ppc.land/adometry/ #Adometry #Attribution360 #MarketingAnalytics #CrossChannelMarketing #DataDrivenMarketing

FYI: Explaining Iterable: Iterable is a cross-channel customer engagement platform that stores behavioural data as user profiles, then triggers email, SMS, push and in-app messaging. https://ppc.land/iterable/ #CustomerEngagement #MarketingAutomation #CrossChannelMarketing #UserAnalytics #EmailMarketing

Explaining Iterable: Iterable is a cross-channel customer engagement platform that stores behavioural data as user profiles, then triggers email, SMS, push and in-app messaging. https://ppc.land/iterable/ #CustomerEngagement #MarketingAutomation #CrossChannelMarketing #DigitalMarketing #EmailMarketing

ICYMI: Google Analytics adds Source Group field to fix messy cross-channel data: Google Analytics yesterday launched Source Group, standardizing messy source values from Facebook, TikTok, and AI assistants into clean cross-channel reporting. https://ppc.land/google-analytics-adds-source-group-field-to-fix-messy-cross-channel-data/ #GoogleAnalytics #CrossChannelMarketing #DataAnalytics #DigitalMarketing #MarketingTools

Google Analytics adds Source Group field to fix messy cross-channel data: Google Analytics yesterday launched Source Group, standardizing messy source values from Facebook, TikTok, and AI assistants into clean cross-channel reporting. https://ppc.land/google-analytics-adds-source-group-field-to-fix-messy-cross-channel-data/ #GoogleAnalytics #SourceGroup #CrossChannelMarketing #DataReporting #DigitalMarketing

Innovid expands measurement with purchase data and publisher attribution: Innovid today releases measurement capabilities covering purchase impact, source-level attribution, and vertical benchmarks for CTV and cross-channel campaigns. https://ppc.land/innovid-expands-measurement-with-purchase-data-and-publisher-attribution/ #Innovid #Measurement #Attribution #CTV #CrossChannelMarketing

FYI: xpln.ai and TVision team up to scale CTV attention data across channels: xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning. https://ppc.land/xpln-ai-and-tvision-team-up-to-scale-ctv-attention-data-across-channels/ #CTV #AttentionData #DigitalMarketing #MediaPlanning #CrossChannelMarketing

xpln.ai and TVision team up to scale CTV attention data across channels: xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning. https://ppc.land/xpln-ai-and-tvision-team-up-to-scale-ctv-attention-data-across-channels/ #CTV #MediaPlanning #PredictiveModeling #CrossChannelMarketing #DigitalAdvertising

Place Exchange just made DOOH buying as easy as display ads: Place Exchange launches Programmatic Guaranteed for DOOH in Google DV360, enabling unified cross-channel campaign management with guaranteed pricing and placement. https://ppc.land/place-exchange-just-made-dooh-buying-as-easy-as-display-ads/ #DOOH #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTechnology #CrossChannelMarketing

Smartly integrates Spotify Ads Manager for cross-channel campaigns: Companies announce September 3 partnership to merge audio advertising with AI-powered creative automation across unified platform. https://ppc.land/smartly-integrates-spotify-ads-manager-for-cross-channel-campaigns/ #SpotifyAds #AudioAdvertising #DigitalMarketing #CreativeAutomation #CrossChannelMarketing

Teads Unveils Omnichannel Advertising Solution After Outbrain Merger

#advertisingtechnology #CrossChannelMarketing #digitalmarketing #OmnichannelAdvertising #Teads
https://blazetrends.com/teads-unveils-omnichannel-advertising-solution-after-outbrain-merger/?fsp_sid=43700