#corporatecommunications — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #corporatecommunications, aggregated by home.social.
-
5/5 This controversy did in 72 hours what a year of investor communications couldn't - it made the split visible, gave GIG a distinct identity in public memory out of nowhere, and drew exactly the audience attention the GI mark was designed for. Accidentally, the "imbroglio" has been the most effective awareness campaign GIG has run for its new independent identity. The outrage was actually the 'launch', in a stupendous irony 😏
-
6/6 cycle and signals that the brand doesn't have a full grip on the facts. Lenskart's response came in stages: first, "outdated document". Then, additional context. Then, formal apology. And then, a new policy allowing bindi, hijab, and turban. While the direction was right, the incremental rollout kept the story alive far longer than necessary.
-
AI-first world. Low-trust environment. High-speed crises. The rules for corporate communications are being rewritten in real-time. This June, I’m leading a Certified Leadership Programme with CII to unpack these shifts. 6 virtual sessions, practical case studies, and a focus on integrated reputation strategy. If you’re a PR professional or a CXO looking to tighten your brand’s narrative intelligence, the link/contact info is in the flyer below.
-
Very impressive! A teaser for the upcoming Chennai launch of IKEA that is fronted by IKEA's India CEO himself, complete with a cliffhanger ending and all :) This used to a media-centered PR effort a few years ago - now, it's brand-owned, influencer-enabled, and CEO-enacted! Quite an evolution in the world of PR and corporate communications.
-
PsyPost: Artificial intelligence loses out to humans in credibility during corporate crisis responses. “A new study published in Corporate Communications: An International Journal provides evidence that, at least for now, human-written crisis messages are perceived as more credible and reputationally beneficial than those authored by AI systems.”
-
4/4 and PR teams covet and dream of. That it happened through a mere LinkedIn post, whether organic or engineered, is a pretty good job done well!
The actual idea itself is quite interesting for India as a country.
-
If you weren't aware, also put together a newsletter once a month since ~2016.
It's a round up of great articles and links for marketing and comms.
And we just moved it to Substack.
https://monthlymarcom.substack.com/p/must-read-marketing-and-comms-articles
#publicrelations #corpcom #corpcomm #communication #communications #marcom #mediarelations #corporatecommunications #PRtips
#marketing #b2bmarketing #CMO #marketing #marketingleadership #communication #b2b #b2bsaas #saasmarketing
-
Als #ContentCreator of Mitarbeiter in #Marketing oder #CorporateCommunications ist die Motivation eine andere. Ich sehe aus der Ecke immer wieder die Haltung, dass #bluesky oder #threads mehr Reichweite haben.
Mit so einer Haltung wird aber die Community ausgenutzt. Da muss jede(r) entscheiden wie gut sie das finden. Und ich sehe natürlich auch die Content Creators, die sich ehrlich in der Community engagieren, aber auch davon leben müssen. -
3/3 like 'our rivals' or 'the competition we face in India'.
But I'm glad he exercised his discretion in going against conventional PR wisdom. Naming the competition (knowing fully well that he'd be quoted as naming the rival brands), in this media interaction, makes him (and Coca-Cola) seem like a confident player. And given that he's naming and crediting his/their two large competitors in India in a graceful manner, it is a PR win for Coca-Cola.
-
5/5 Not many corporate leaders can pull such a thing, and it helps that Deepinder has consistently built his online persona for direct-speak. That prior context helps him do a lot more than most leaders who have to hide behind corporate-speak.
#PR #publicrelations #corporatecommunications #communications
-
4/4 Or does Mokobara think that their stand has always been clear, and it is pointless to address (in good faith) something that is untrue?
Either way, pretty bold reaction from the brand, in terms of PR and corporate communications!
#PR #publicrelations #corporatecommunications #crisis #communication
-
7/7 The briefing note helps keep the corporate communication consistent regardless of the media (print, TV, or online), or the kind of interaction (press conference, one-on-one interaction, written responses to email queries, etc.).
#PR #publicrelations #corporatecommunication #communication #corporatecommunications
-
Looks like Starbucks moved from one PR issue (of abruptly firing its last CEO) to a bigger PR crisis! —"Conservative estimates indicate that Brian Niccol's commute will release nearly nine tons of carbon dioxide each round trip. That’s roughly the annual energy-consumption footprint of the typical American household. But the Starbucks ESG team need not worry. All they need do is buy "carbon credits" to boost their ESG ratings".
-
What a monumental blunder over something so basic - did no one in the agency side or Coca-Cola's brand side do the most basic check on the location and ownership of their so-called Palestinian factory before it was added to the ad? 🤦
-
3/3 I continue to be a fan of iD (particularly of the newly launched ready-to-eat chutney range), of course. But I cannot help pointing out that this tweet (and on Instagram; on LinkedIn Mustafa has not attached the news pic even though the text is the same, alluding to the news) is unlike iD's or PC Mustafa's usual tone.
#corporatecommunications #news #momentmarketing #adulteration #communication
-
KIA car goes up in flames. Stanley cup inside the car is intact. Stanley offers a free car!
Siddhartha Basu complains to Vistara for breaking his Samsonite suitcase. Samsonite replaces the suitcase!
Is such 'PR' scalable? Or, should scalability matter? https://tinyurl.com/PRkiyejaa
#publicrelations #PR #corporatecommunication #corporatecommunications #communication
-
A simple, wonderful gesture from Squareboat! I can imagine Shri Pat Pal showing the website proudly to his children and family ❤️
Considering he is mentioned at No. 3, I wonder if he was hired as employee No. 3.
-
Notice anything unusual here? While the headlines use 'driver' for Uber and Ola, for Rapido alone, the media also uses 'Captain'! But why? The answer lies in a clever communications move by Rapido, back in 2017!
The PR brilliance behind Rapido's Captain https://tinyurl.com/captainrapido
#publicrelations #PR #communications #corporatecommunications #brand #branding #marketing #news
-
As someone who heads social media at a corporate level, I wonder how others are navigating internal discussions over what do with Twitter/X?
Does your company have guidelines regarding platforms it uses to communicate/interact externally? If not, what argument would you make to pull the plug on X?
#SocialMedia #B2B #CorporateCommunications #Twitter #TwitterX
-
Hey - any #Communications folk out there (#Marketing, #PR, #CorporateCommunications, #Change Comms etc)?
If so, I have a question....
Have you ever combined the #ADKAR and #OASIS models?
I feel like they fit together, but it's been a long, long day.And if you have, or even if you haven't, what's your feeling on either/both combining with #SelfDetermination #Theory (#SDT, part of the #BehaviourChange toolkit)?
I feel like I'm either about to mine something golden, or disappear into a mineshaft of unknown twistiness...
Thank you in advance!
-
Hey - any #Communications folk out there (#Marketing, #PR, #CorporateCommunications, #Change Comms etc)?
If so, I have a question....
Have you ever combined the #ADKAR and #OASIS models?
I feel like they fit together, but it's been a long, long day.And if you have, or even if you haven't, what's your feeling on either/both combining with #SelfDetermination #Theory (#SDT, part of the #BehaviourChange toolkit)?
I feel like I'm either about to mine something golden, or disappear into a mineshaft of unknown twistiness...
Thank you in advance!
-
Hey - any #Communications folk out there (#Marketing, #PR, #CorporateCommunications, #Change Comms etc)?
If so, I have a question....
Have you ever combined the #ADKAR and #OASIS models?
I feel like they fit together, but it's been a long, long day.And if you have, or even if you haven't, what's your feeling on either/both combining with #SelfDetermination #Theory (#SDT, part of the #BehaviourChange toolkit)?
I feel like I'm either about to mine something golden, or disappear into a mineshaft of unknown twistiness...
Thank you in advance!
-
Hey - any #Communications folk out there (#Marketing, #PR, #CorporateCommunications, #Change Comms etc)?
If so, I have a question....
Have you ever combined the #ADKAR and #OASIS models?
I feel like they fit together, but it's been a long, long day.And if you have, or even if you haven't, what's your feeling on either/both combining with #SelfDetermination #Theory (#SDT, part of the #BehaviourChange toolkit)?
I feel like I'm either about to mine something golden, or disappear into a mineshaft of unknown twistiness...
Thank you in advance!
-
3/3 PS: Good to see the ad agency being mentioned too, at the bottom - Dentsu.
#advertising #archive #archival #history #communications #publicrelations #corporatecommunications
-
pure gold - everything needed to know about #brand, #marketing, #corporatecommunications, and #graphicdesign in this breakdown of Pentagram's refresh of the iconic Westinghouse identity... https://www.printmag.com/daily-heller/the-daily-heller-pentagram-turns-on-westinghouses-lights/
-
At least one corporate leader adds a contextual and meaningful follow-up to "I take responsibility" in the layoff note!
Related read: The new layoff communication trend by CEOs: "I take responsibility" https://bit.ly/responsiblelayoff
#corporatecommunication #leadership #communication #corporatecommunications #layoff #responsibility
-
Your Daily Word: Compound modifiers: a writer-helpful tool or a tool helpful for writers? #AmWriting #WritingCommunity #CorporateCommunications #WritingCoach
#BookCoach
#WritingTips
#GrammarTips
www.arniebernstein.com -
Your Daily Word: Compound modifiers: a writer-helpful tool or a tool helpful for writers? #AmWriting #WritingCommunity #CorporateCommunications #WritingCoach
#BookCoach
#WritingTips
#GrammarTips
www.arniebernstein.com -
Your Daily Word: Compound modifiers: a writer-helpful tool or a tool helpful for writers? #AmWriting #WritingCommunity #CorporateCommunications #WritingCoach
#BookCoach
#WritingTips
#GrammarTips
www.arniebernstein.com -
Your Daily Word: Compound modifiers: a writer-helpful tool or a tool helpful for writers? #AmWriting #WritingCommunity #CorporateCommunications #WritingCoach
#BookCoach
#WritingTips
#GrammarTips
www.arniebernstein.com -
Your Daily Word: Spring training has begun. So who's on first?
www.arniebernstein.com
#Grammar #GrammarTips #WritingTips #AmWriting #CorporateCommunications #WritingBasics #WritingCoach
-
Your Daily Word: Spring training has begun. So who's on first?
www.arniebernstein.com
#Grammar #GrammarTips #WritingTips #AmWriting #CorporateCommunications #WritingBasics #WritingCoach
-
"Woke capitalism" to be investigated in U.S. House of Representatives, for reasons
#ESG #esginvesting #investment #Investor #Finance #Financial #CSR #corporate #corporateresponsibility #business #BusinessNews #businesses #capitalism #capital #Economic #economics #corporatesocialresponsibility #corporateaffairs #corporatecommunications #esgstrategy #environment #governance #social
https://www.triplepundit.com/story/2022/esg-investigations-congress-backfire/761941
-
"Woke capitalism" to be investigated in U.S. House of Representatives, for reasons
#ESG #esginvesting #investment #Investor #Finance #Financial #CSR #corporate #corporateresponsibility #business #BusinessNews #businesses #capitalism #capital #Economic #economics #corporatesocialresponsibility #corporateaffairs #corporatecommunications #esgstrategy #environment #governance #social
https://www.triplepundit.com/story/2022/esg-investigations-congress-backfire/761941
-
"Woke capitalism" to be investigated in U.S. House of Representatives, for reasons
#ESG #esginvesting #investment #Investor #Finance #Financial #CSR #corporate #corporateresponsibility #business #BusinessNews #businesses #capitalism #capital #Economic #economics #corporatesocialresponsibility #corporateaffairs #corporatecommunications #esgstrategy #environment #governance #social
https://www.triplepundit.com/story/2022/esg-investigations-congress-backfire/761941
-
Your Daily Word: Paraprosdokians. Words that bounce off each other in orderly sentences.
#AmWriting
#WritingCommunity
#CorporateCommunications
#SpeechWriting
#Grammar
#WritingCoach
https://www.arniebernstein.com