#corpcomms — Public Fediverse posts

🕵️With the current data breach of Origin Energy, we would like to shine our #ExpertSpotlight on A/Prof Katharina Wolf from #CurtinUni

💬Katharina is an expert in strategic communications and public relations. As well as knowing how to manage reputation and crisis communication

🔍Find her details here: https://www.scimex.org/experts?a=1244801

#science #sciencenews #databreach #corpcomms

The risk for #corpcomms pros: some organizations will inevitably seek to pare down their communications departments. #AI tools will equip director-level leaders to generate their own messaging—quick, “good enough” memos. In other words, no communications team required?

I don’t think #AI advancements portend the immediate collapse of #corpcomms as a field.

Let’s assume that computers CAN take over mundane communications tasks — copywriting first drafts, sourcing illustrations, etc. That frees up the human comms pro to think more strategically — and to develop higher-impact programs that foster human-to-human connections (e.g., virtual events; audio and video messages).

Case in point. Now, it’s not the most inspiring copy. But it’s not an awful starting point, either. If #AI allows a #corpcomms pro to spend 70% less time on all copywriting projects—that’s significant.

Are there #communications pros out there who are already using tools like OpenAI / GPT-3.5 in their #corpcomms work? It’s hard to imagine a future in which #AI *doesn’t* upend corporate communications, given how much of the work is writing.

https://techcrunch.com/2022/12/01/while-anticipation-builds-for-gpt-4-openai-quietly-releases-gpt-3-5/

By way of #introduction, I’m Matt Hauger. My hashtagged interests, organized by category:

#media: #broadway #StarTrek #StarWars #musicals #theater #tech #GBBO #scifi #tolkien #GrandDesigns #ForAllMankind #TedLasso

home: #wv #cabin #weather #appalachia #pittsburgh #outdoors #hiking #running #XCSkiing #coffee

#tech: #apple #iphone #AppleWatch #mac

work: #RemoteWork #CorpComms #TreadmillDesk #comms #gtd #productivity #MS365 #copywriting

Public service announcement for #CorpComms and #Finance people:

If you send me a document and haven't made a prior agreement about confidentiality, I can publish it and use the information in that document for reporting and research. You can't tell me hours later that it's under embargo. That's not how it works.