#cookielessfuture — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #cookielessfuture, aggregated by home.social.
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VAB isolates 42% revenue gap between authenticated TV viewers and others: Sourced from Experian research on cookieless environments, the figure now anchors a standalone VAB Insights email to marketers ahead of Upfront negotiations. https://ppc.land/vab-isolates-42-revenue-gap-between-authenticated-tv-viewers-and-others/ #DigitalMarketing #TVMarketing #AudienceInsights #CookielessFuture #DataAnalytics
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Adtech leaders prioritize sustainability in evolving digital landscape: New study reveals 79% of advertising executives consider environmental factors in ad spend, adapting to a cookieless future. https://ppc.land/adtech-leaders-prioritize-sustainability-in-evolving-digital-landscape/?utm_source=dlvr.it&utm_medium=mastodon #Adtech #Sustainability #DigitalMarketing #GreenAdvertising #CookielessFuture