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#contextual-advertising — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #contextual-advertising, aggregated by home.social.

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  1. ICYMI: Explaining contextual advertising: Contextual advertising picks ads from the content on screen, not the person viewing it. How pages are classified and traded, and where the method is contested. ppc.land/contextual-advertisin #ContextualAdvertising #DigitalMarketing #AdTech #OnlineAdvertising #PPC

  2. ICYMI: Explaining contextual advertising: Contextual advertising picks ads from the content on screen, not the person viewing it. How pages are classified and traded, and where the method is contested. ppc.land/contextual-advertisin #ContextualAdvertising #DigitalMarketing #AdTech #OnlineAdvertising #PPC

  3. ICYMI: Explaining contextual advertising: Contextual advertising picks ads from the content on screen, not the person viewing it. How pages are classified and traded, and where the method is contested. ppc.land/contextual-advertisin #ContextualAdvertising #DigitalMarketing #AdTech #OnlineAdvertising #PPC

  4. ICYMI: Explaining contextual advertising: Contextual advertising picks ads from the content on screen, not the person viewing it. How pages are classified and traded, and where the method is contested. ppc.land/contextual-advertisin #ContextualAdvertising #DigitalMarketing #AdTech #OnlineAdvertising #PPC

  5. ICYMI: Explaining contextual advertising: Contextual advertising picks ads from the content on screen, not the person viewing it. How pages are classified and traded, and where the method is contested. ppc.land/contextual-advertisin #ContextualAdvertising #DigitalMarketing #AdTech #OnlineAdvertising #PPC

  6. Explaining contextual advertising: Contextual advertising picks ads from the content on screen, not the person viewing it. How pages are classified and traded, and where the method is contested. ppc.land/contextual-advertisin #ContextualAdvertising #DigitalMarketing #PPC #Advertising #MarketingStrategy

  7. Explaining contextual advertising: Contextual advertising picks ads from the content on screen, not the person viewing it. How pages are classified and traded, and where the method is contested. ppc.land/contextual-advertisin #ContextualAdvertising #DigitalMarketing #PPC #Advertising #MarketingStrategy

  8. Explaining contextual advertising: Contextual advertising picks ads from the content on screen, not the person viewing it. How pages are classified and traded, and where the method is contested. ppc.land/contextual-advertisin #ContextualAdvertising #DigitalMarketing #PPC #Advertising #MarketingStrategy

  9. Explaining contextual advertising: Contextual advertising picks ads from the content on screen, not the person viewing it. How pages are classified and traded, and where the method is contested. ppc.land/contextual-advertisin #ContextualAdvertising #DigitalMarketing #PPC #Advertising #MarketingStrategy

  10. FYI: Explaining Seedtag: Seedtag is a contextual advertising company whose AI reads page and video content to target ads without user identifiers, now trading as the NeuroX exchange. ppc.land/seedtag/ #Seedtag #contextualadvertising #AI #NeuroX #advertising

  11. FYI: Explaining Seedtag: Seedtag is a contextual advertising company whose AI reads page and video content to target ads without user identifiers, now trading as the NeuroX exchange. ppc.land/seedtag/ #Seedtag #contextualadvertising #AI #NeuroX #advertising

  12. FYI: Explaining Seedtag: Seedtag is a contextual advertising company whose AI reads page and video content to target ads without user identifiers, now trading as the NeuroX exchange. ppc.land/seedtag/ #Seedtag #contextualadvertising #AI #NeuroX #advertising

  13. FYI: Explaining Seedtag: Seedtag is a contextual advertising company whose AI reads page and video content to target ads without user identifiers, now trading as the NeuroX exchange. ppc.land/seedtag/ #Seedtag #contextualadvertising #AI #NeuroX #advertising

  14. FYI: Explaining Seedtag: Seedtag is a contextual advertising company whose AI reads page and video content to target ads without user identifiers, now trading as the NeuroX exchange. ppc.land/seedtag/ #Seedtag #contextualadvertising #AI #NeuroX #advertising

  15. ICYMI: Explaining Seedtag: Seedtag is a contextual advertising company whose AI reads page and video content to target ads without user identifiers, now trading as the NeuroX exchange. ppc.land/seedtag/ #DigitalMarketing #ContextualAdvertising #AdTech #AI #NeuroX

  16. ICYMI: Explaining Seedtag: Seedtag is a contextual advertising company whose AI reads page and video content to target ads without user identifiers, now trading as the NeuroX exchange. ppc.land/seedtag/ #DigitalMarketing #ContextualAdvertising #AdTech #AI #NeuroX

  17. ICYMI: Explaining Seedtag: Seedtag is a contextual advertising company whose AI reads page and video content to target ads without user identifiers, now trading as the NeuroX exchange. ppc.land/seedtag/ #DigitalMarketing #ContextualAdvertising #AdTech #AI #NeuroX

  18. ICYMI: Explaining Seedtag: Seedtag is a contextual advertising company whose AI reads page and video content to target ads without user identifiers, now trading as the NeuroX exchange. ppc.land/seedtag/ #DigitalMarketing #ContextualAdvertising #AdTech #AI #NeuroX

  19. ICYMI: Explaining Seedtag: Seedtag is a contextual advertising company whose AI reads page and video content to target ads without user identifiers, now trading as the NeuroX exchange. ppc.land/seedtag/ #DigitalMarketing #ContextualAdvertising #AdTech #AI #NeuroX

  20. Explaining Seedtag: Seedtag is a contextual advertising company whose AI reads page and video content to target ads without user identifiers, now trading as the NeuroX exchange. ppc.land/seedtag/ #Seedtag #ContextualAdvertising #NeuroX #DigitalMarketing #AdTech

  21. Explaining Seedtag: Seedtag is a contextual advertising company whose AI reads page and video content to target ads without user identifiers, now trading as the NeuroX exchange. ppc.land/seedtag/ #Seedtag #ContextualAdvertising #NeuroX #DigitalMarketing #AdTech

  22. Explaining Seedtag: Seedtag is a contextual advertising company whose AI reads page and video content to target ads without user identifiers, now trading as the NeuroX exchange. ppc.land/seedtag/ #Seedtag #ContextualAdvertising #NeuroX #DigitalMarketing #AdTech

  23. Explaining Seedtag: Seedtag is a contextual advertising company whose AI reads page and video content to target ads without user identifiers, now trading as the NeuroX exchange. ppc.land/seedtag/ #Seedtag #ContextualAdvertising #NeuroX #DigitalMarketing #AdTech

  24. Explaining Seedtag: Seedtag is a contextual advertising company whose AI reads page and video content to target ads without user identifiers, now trading as the NeuroX exchange. ppc.land/seedtag/ #Seedtag #ContextualAdvertising #NeuroX #DigitalMarketing #AdTech

  25. Magnite rolls out pause ads for streaming TV with DIRECTV and Fubo: Pause ads activate when viewers pause content across major streaming platforms, offering brands contextual advertising moments during natural viewing breaks. ppc.land/magnite-rolls-out-pau #StreamingAds #DigitalMarketing #ContextualAdvertising #TVAdvertising #AdTech

  26. Magnite rolls out pause ads for streaming TV with DIRECTV and Fubo: Pause ads activate when viewers pause content across major streaming platforms, offering brands contextual advertising moments during natural viewing breaks. ppc.land/magnite-rolls-out-pau #StreamingAds #DigitalMarketing #ContextualAdvertising #TVAdvertising #AdTech

  27. European Publishers Council stays true – to the tired old trope about “copyright theft”

    A few weeks ago Walled Culture explored how the leaders in the generative AI world are trying to influence the future legal norms for this field. In the face of a powerful new form of an old technology – AI itself has been around for over 50 years – those are certainly needed. Governments around the world know this too: they are grappling with the new issues that large language models […]

    #adtech #advertising #artificialIntelligence #bbc #bots #contextualAdvertising #eu #euipo #europeanPublishersCouncil #factChecking #genai #generativeAi #guardian #journalism #licensing #llms #searchEngines #slogan #training #uk #usCopyrightOffice

    walledculture.org/european-pub

  28. European Publishers Council stays true to the tired old trope about “copyright theft”

    A few weeks ago Walled Culture explored how the leaders in the generative AI world are trying to influence the future legal norms for this field. In the face of a powerful new form of an old technology – AI itself has been around for over 50 years – those are certainly needed. Governments around the world know this too: they are grappling with the new issues that large language models […]

    #adtech #advertising #artificialIntelligence #bbc #bots #contextualAdvertising #eu #euipo #europeanPublishersCouncil #factChecking #genai #generativeAi #guardian #journalism #licensing #llms #searchEngines #slogan #training #uk #usCopyrightOffice

    walledculture.org/european-pub

  29. European Publishers Council stays true – to the tired old trope about “copyright theft”

    A few weeks ago Walled Culture explored how the leaders in the generative AI world are trying to influence the future legal norms for this field. In the face of a powerful new form of an old technology – AI itself has been around for over 50 years – those are certainly needed. Governments around the world know this too: they are grappling with the new issues that large language models […]

    #adtech #advertising #artificialIntelligence #bbc #bots #contextualAdvertising #eu #euipo #europeanPublishersCouncil #factChecking #genai #generativeAi #guardian #journalism #licensing #llms #searchEngines #slogan #training #uk #usCopyrightOffice

    walledculture.org/european-pub

  30. European Publishers Council stays true – to the tired old trope about “copyright theft”

    A few weeks ago Walled Culture explored how the leaders in the generative AI world are trying to influence the future legal norms for this field. In the face of a powerful new form of an old technology – AI itself has been around for over 50 years – those are certainly needed. Governments around the world know this too: they are grappling with the new issues that large language models […]

    #adtech #advertising #artificialIntelligence #bbc #bots #contextualAdvertising #eu #euipo #europeanPublishersCouncil #factChecking #genai #generativeAi #guardian #journalism #licensing #llms #searchEngines #slogan #training #uk #usCopyrightOffice

    walledculture.org/european-pub

  31. Unlock Your Target Audience: SEOSiri's Contextual Advertising Opportunities

    Are you looking to connect with a highly engaged audience of digital marketing enthusiasts, SEO professionals, and business owners?
    SEOSiri offers a unique contextual advertising opportunity to place your brand directly

    seosiri.com/2024/11/contextual
    #ContextualAdvertising #Advertising #digitalads #Sponsored #sponsoredpost #sponsoredcontent #advertisement #Ads #MarketingDigital #DigitalMarketing #seosiri #tagetaudience

  32. Unlock Your Target Audience: SEOSiri's Contextual Advertising Opportunities

    Are you looking to connect with a highly engaged audience of digital marketing enthusiasts, SEO professionals, and business owners?
    SEOSiri offers a unique contextual advertising opportunity to place your brand directly

    seosiri.com/2024/11/contextual
    #ContextualAdvertising #Advertising #digitalads #Sponsored #sponsoredpost #sponsoredcontent #advertisement #Ads #MarketingDigital #DigitalMarketing #seosiri #tagetaudience

  33. #adtech: "…#behaviouralAdvertising. That’s the kind that relies on tracking and #surveillance to work.
    There is another kind of advertising. #ContextualAdvertising is when you show an advertisement related to the content of the page the user is currently on. The advertiser doesn’t need to know anything about the user, just the topic of the page."

    adactio.com/journal/21285

  34. #adtech: "…#behaviouralAdvertising. That’s the kind that relies on tracking and #surveillance to work.
    There is another kind of advertising. #ContextualAdvertising is when you show an advertisement related to the content of the page the user is currently on. The advertiser doesn’t need to know anything about the user, just the topic of the page."

    adactio.com/journal/21285

  35. #adtech: "…#behaviouralAdvertising. That’s the kind that relies on tracking and #surveillance to work.
    There is another kind of advertising. #ContextualAdvertising is when you show an advertisement related to the content of the page the user is currently on. The advertiser doesn’t need to know anything about the user, just the topic of the page."

    adactio.com/journal/21285

  36. #adtech: "…#behaviouralAdvertising. That’s the kind that relies on tracking and #surveillance to work.
    There is another kind of advertising. #ContextualAdvertising is when you show an advertisement related to the content of the page the user is currently on. The advertiser doesn’t need to know anything about the user, just the topic of the page."

    adactio.com/journal/21285

  37. #adtech: "…#behaviouralAdvertising. That’s the kind that relies on tracking and #surveillance to work.
    There is another kind of advertising. #ContextualAdvertising is when you show an advertisement related to the content of the page the user is currently on. The advertiser doesn’t need to know anything about the user, just the topic of the page."

    adactio.com/journal/21285

  38. CW: Long thread/39

    "Not spying" isn't the same as "not advertising." #ContextualAdvertising - where ads are placed based on the thing you're looking at, not who you are and what you do - is hundreds of years old. Context ads underperform surveillance ads by a slim margin - about 5% - but they're vastly more profitable for publishers. That's because surveillance ads are feudal, controlled by rentiers like Facebook, who own vast troves of the surveillance data needed to run these ads.

    39/

  39. CW: Long thread/39

    "Not spying" isn't the same as "not advertising." #ContextualAdvertising - where ads are placed based on the thing you're looking at, not who you are and what you do - is hundreds of years old. Context ads underperform surveillance ads by a slim margin - about 5% - but they're vastly more profitable for publishers. That's because surveillance ads are feudal, controlled by rentiers like Facebook, who own vast troves of the surveillance data needed to run these ads.

    39/

  40. CW: Long thread/39

    "Not spying" isn't the same as "not advertising." #ContextualAdvertising - where ads are placed based on the thing you're looking at, not who you are and what you do - is hundreds of years old. Context ads underperform surveillance ads by a slim margin - about 5% - but they're vastly more profitable for publishers. That's because surveillance ads are feudal, controlled by rentiers like Facebook, who own vast troves of the surveillance data needed to run these ads.

    39/

  41. CW: Long thread/39

    "Not spying" isn't the same as "not advertising." #ContextualAdvertising - where ads are placed based on the thing you're looking at, not who you are and what you do - is hundreds of years old. Context ads underperform surveillance ads by a slim margin - about 5% - but they're vastly more profitable for publishers. That's because surveillance ads are feudal, controlled by rentiers like Facebook, who own vast troves of the surveillance data needed to run these ads.

    39/

  42. CW: Long thread/39

    "Not spying" isn't the same as "not advertising." #ContextualAdvertising - where ads are placed based on the thing you're looking at, not who you are and what you do - is hundreds of years old. Context ads underperform surveillance ads by a slim margin - about 5% - but they're vastly more profitable for publishers. That's because surveillance ads are feudal, controlled by rentiers like Facebook, who own vast troves of the surveillance data needed to run these ads.

    39/

  43. 30 Years!

    #Yahoo has taken a 25% stake in #Taboola.

    Taboola will power native ads on all of Yahoo's digital properties globally, reaching nearly 900M monthly active users, creating a contextual powerhouse for advertisers for the next three decades 🤝

    blog.taboola.com/taboola-yahoo

    #Advertising #NativeAds #ContextualAdvertising

  44. 30 Years!

    has taken a 25% stake in .

    Taboola will power native ads on all of Yahoo's digital properties globally, reaching nearly 900M monthly active users, creating a contextual powerhouse for advertisers for the next three decades 🤝

    blog.taboola.com/taboola-yahoo

  45. 🔴📽️ Join us today at 12:00 to discuss the future of online advertising with our MEP @AlexandraGeese, Martin Stoev from AdHash, Julie Walther from @QwarryFr, @BuggeErik from @KoblerContext & @BrusselsGeek!🚀

    🔗You can still register here ➡️ greens.eu/3KUtpqA
    RT @GreensEFA: What’s the problem with the online ad market? How can #ContextualAdvertising help?🚀

    Join our talk with MEP @AlexandraGeese, Martin Stoev (AdHash), Julie Wal…

    🐦🔗: nitter.eu/GreensEFA/status/151