#contextual-advertising — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #contextual-advertising, aggregated by home.social.
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European Publishers Council stays true to the tired old trope about “copyright theft”
A few weeks ago Walled Culture explored how the leaders in the generative AI world are trying to influence the future legal norms for this field. In the face of a powerful new form of an old technology – AI itself has been around for over 50 years – those are certainly needed. Governments around the world know this too: they are grappling with the new issues that large language models […]
#adtech #advertising #artificialIntelligence #bbc #bots #contextualAdvertising #eu #euipo #europeanPublishersCouncil #factChecking #genai #generativeAi #guardian #journalism #licensing #llms #searchEngines #slogan #training #uk #usCopyrightOffice
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#adtech: "…#behaviouralAdvertising. That’s the kind that relies on tracking and #surveillance to work.
There is another kind of advertising. #ContextualAdvertising is when you show an advertisement related to the content of the page the user is currently on. The advertiser doesn’t need to know anything about the user, just the topic of the page." -
CW: Long thread/39
"Not spying" isn't the same as "not advertising." #ContextualAdvertising - where ads are placed based on the thing you're looking at, not who you are and what you do - is hundreds of years old. Context ads underperform surveillance ads by a slim margin - about 5% - but they're vastly more profitable for publishers. That's because surveillance ads are feudal, controlled by rentiers like Facebook, who own vast troves of the surveillance data needed to run these ads.
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Cory Doctorow @pluralistic wrote: The EU's top privacy regulator may declare Facebook's business model illegal, banning surveillance-based ads: https://pluralistic.net/2022/12/07/luck-of-the-irish/#schrems-revenge
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#JCPA #surveillance #adModel #networkEffects #Meta #Facebook #Instagram #WhatsApp #cookieWall #business #commercial surveillance #consent theater #contextualAdvertising #corruption #dma #dsa #eu #gdpr #ireland #link tax #Schrems #noyb #private #surveillance #advertising @dataGovernance