FYI: Explaining contextual advertising: Contextual advertising picks ads from the content on screen, not the person viewing it. How pages are classified and traded, and where the method is contested. https://ppc.land/contextual-advertising/ #ContextualAdvertising #DigitalMarketing #Advertising #PPC #AdTech
#contextual-advertising — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #contextual-advertising, aggregated by home.social.
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ICYMI: Explaining contextual advertising: Contextual advertising picks ads from the content on screen, not the person viewing it. How pages are classified and traded, and where the method is contested. https://ppc.land/contextual-advertising/ #ContextualAdvertising #DigitalMarketing #AdTech #OnlineAdvertising #PPC
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Explaining contextual advertising: Contextual advertising picks ads from the content on screen, not the person viewing it. How pages are classified and traded, and where the method is contested. https://ppc.land/contextual-advertising/ #ContextualAdvertising #DigitalMarketing #PPC #Advertising #MarketingStrategy
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FYI: Explaining Seedtag: Seedtag is a contextual advertising company whose AI reads page and video content to target ads without user identifiers, now trading as the NeuroX exchange. https://ppc.land/seedtag/ #Seedtag #contextualadvertising #AI #NeuroX #advertising
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ICYMI: Explaining Seedtag: Seedtag is a contextual advertising company whose AI reads page and video content to target ads without user identifiers, now trading as the NeuroX exchange. https://ppc.land/seedtag/ #DigitalMarketing #ContextualAdvertising #AdTech #AI #NeuroX
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Explaining Seedtag: Seedtag is a contextual advertising company whose AI reads page and video content to target ads without user identifiers, now trading as the NeuroX exchange. https://ppc.land/seedtag/ #Seedtag #ContextualAdvertising #NeuroX #DigitalMarketing #AdTech
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BMW Activates DOOH Ads Only When Non-BMW EVs Start Charging
Quick answer: BMW Australia partnered with EV charging network Jolt to launch one of the country’s first vehicle-triggered…
#Germany #DE #Europe #EU #Europa #BMW #Australia #BMWiX3 #contextualadvertising #digitaloutofhome #DOOHcampaign #electricvehiclemarketing #EVchargingadvertising #Joltchargers
https://www.europesays.com/germany/45695/ -
Magnite rolls out pause ads for streaming TV with DIRECTV and Fubo: Pause ads activate when viewers pause content across major streaming platforms, offering brands contextual advertising moments during natural viewing breaks. https://ppc.land/magnite-rolls-out-pause-ads-for-streaming-tv-with-directv-and-fubo/ #StreamingAds #DigitalMarketing #ContextualAdvertising #TVAdvertising #AdTech
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European Publishers Council stays true to the tired old trope about “copyright theft”
A few weeks ago Walled Culture explored how the leaders in the generative AI world are trying to influence the future legal norms for this field. In the face of a powerful new form of an old technology – AI itself has been around for over 50 years – those are certainly needed. Governments around the world know this too: they are grappling with the new issues that large language models […]
#adtech #advertising #artificialIntelligence #bbc #bots #contextualAdvertising #eu #euipo #europeanPublishersCouncil #factChecking #genai #generativeAi #guardian #journalism #licensing #llms #searchEngines #slogan #training #uk #usCopyrightOffice
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GumGum launches privacy-first ad platform and mindset graph for digital era: GumGum unveils new advertising platform and Mindset Graph, revolutionizing digital ads with contextual, attention-based solutions. https://ppc.land/gumgum-launches-privacy-first-ad-platform-and-mindset-graph-for-digital-era-2/?utm_source=dlvr.it&utm_medium=mastodon #DigitalMarketing #AdTech #PrivacyFirst #ContextualAdvertising #AttentionEconomy
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Unlock Your Target Audience: SEOSiri's Contextual Advertising Opportunities
Are you looking to connect with a highly engaged audience of digital marketing enthusiasts, SEO professionals, and business owners?
SEOSiri offers a unique contextual advertising opportunity to place your brand directlyhttps://www.seosiri.com/2024/11/contextual-advertising.html
#ContextualAdvertising #Advertising #digitalads #Sponsored #sponsoredpost #sponsoredcontent #advertisement #Ads #MarketingDigital #DigitalMarketing #seosiri #tagetaudience -
#adtech: "…#behaviouralAdvertising. That’s the kind that relies on tracking and #surveillance to work.
There is another kind of advertising. #ContextualAdvertising is when you show an advertisement related to the content of the page the user is currently on. The advertiser doesn’t need to know anything about the user, just the topic of the page." -
CW: Long thread/39
"Not spying" isn't the same as "not advertising." #ContextualAdvertising - where ads are placed based on the thing you're looking at, not who you are and what you do - is hundreds of years old. Context ads underperform surveillance ads by a slim margin - about 5% - but they're vastly more profitable for publishers. That's because surveillance ads are feudal, controlled by rentiers like Facebook, who own vast troves of the surveillance data needed to run these ads.
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Cory Doctorow @pluralistic wrote: The EU's top privacy regulator may declare Facebook's business model illegal, banning surveillance-based ads: https://pluralistic.net/2022/12/07/luck-of-the-irish/#schrems-revenge
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#JCPA #surveillance #adModel #networkEffects #Meta #Facebook #Instagram #WhatsApp #cookieWall #business #commercial surveillance #consent theater #contextualAdvertising #corruption #dma #dsa #eu #gdpr #ireland #link tax #Schrems #noyb #private #surveillance #advertising @dataGovernance -
30 Years!
#Yahoo has taken a 25% stake in #Taboola.
Taboola will power native ads on all of Yahoo's digital properties globally, reaching nearly 900M monthly active users, creating a contextual powerhouse for advertisers for the next three decades 🤝
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🔴📽️ Join us today at 12:00 to discuss the future of online advertising with our MEP @AlexandraGeese, Martin Stoev from AdHash, Julie Walther from @QwarryFr, @BuggeErik from @KoblerContext & @BrusselsGeek!🚀
🔗You can still register here ➡️ https://greens.eu/3KUtpqA
RT @GreensEFA: What’s the problem with the online ad market? How can #ContextualAdvertising help?🚀Join our talk with MEP @AlexandraGeese, Martin Stoev (AdHash), Julie Wal…