home.social

#contentindustry — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #contentindustry, aggregated by home.social.

  1. Reintermediation: humans over algorithms, restoring the web we lost

    We swapped human curators for a profit-seeking algorithm. We replaced the independent record store manager who knows exactly the right tune to play at this moment, the video store clerk who's watched 10,000 films, the magazine racks at the giant bookstores where you could spend a day ploughing thru with a coffee. We swapped them for some code owned by a company legally obliged to make as much money for shareholders as possible. But what if we could bring it back? Re-intermediation is the recovery of this layer at network scale. The surprising thing is there’s already millions of people developing and using a system that does this. It’s challenge is it’s still being built, so it’s often not as user-friendly, and there’s a fair chance ‘your people’ aren’t there yet. But if anything is going to bring back the best of what we’ve lost, we’re betting on this…

    25.netribution.co.uk/nic/reint

  2. Reflections on Epping: not just a community crisis but a content strategy

    It's sobering walking down a street 30 minutes from where you live – even in a crowd of 2000, majority women – to cries of 'shame on you' and 'ped~~~~les' from families stood in their drives with their kids. It's not that the marchers didn't have our share of inflammatory chants - from 'Nazi scum' and 'kill yourself like Adolph Hitler', but this social media-friendly tendency to paint the other side in the extreme worst place, struck me as lose-lose for everyone. Other than, of course, the companies who depend on polarised content to feed to audiences around the world safe at home, screen-stroking. For them it's not a community crisis it's a content strategy –it's the social media equivalent of premium content – violence on British streets, with something for both sides. It's not politics, its not a community story, it's two different dramas with two different monetisable audiences, who each can look at it and say how the other side are a sign of how Britain is doomed.

    25.netribution.co.uk/nic/refle