#commercemedia — Public Fediverse posts

FYI: GIPHY gains commerce media targeting across 10 billion daily GIFs: Deal routes brand campaigns into GIFs and stickers reaching over 1 billion daily users, as Koddi and LiveRamp extend commerce media well beyond retail sites. https://ppc.land/giphy-gains-commerce-media-targeting-across-10-billion-daily-gifs/ #GIPHY #CommerceMedia #GIFs #BrandMarketing #DigitalMarketing

ICYMI: GIPHY gains commerce media targeting across 10 billion daily GIFs: Deal routes brand campaigns into GIFs and stickers reaching over 1 billion daily users, as Koddi and LiveRamp extend commerce media well beyond retail sites. https://ppc.land/giphy-gains-commerce-media-targeting-across-10-billion-daily-gifs/ #GIPHY #CommerceMedia #GIFs #DigitalMarketing #BrandCampaigns

GIPHY gains commerce media targeting across 10 billion daily GIFs: Deal routes brand campaigns into GIFs and stickers reaching over 1 billion daily users, as Koddi and LiveRamp extend commerce media well beyond retail sites. https://ppc.land/giphy-gains-commerce-media-targeting-across-10-billion-daily-gifs/ #GIPHY #CommerceMedia #DigitalMarketing #GIFs #BrandCampaigns

LiveRamp pilots agentic AI to fix commerce media's workflow gap: LiveRamp today launched agentic AI pilots for food delivery, big box retail, and grocery commerce media to fix fragmented workflows and weak ROAS visibility. https://ppc.land/liveramp-pilots-agentic-ai-to-fix-commerce-medias-workflow-gap/ #AI #CommerceMedia #DigitalMarketing #FoodDelivery #Retail

ICYMI: Koddi brings its commerce media network inside Search Ads 360: Koddi connects its retailer ecosystem to Search Ads 360, letting advertisers run and measure commerce media campaigns inside their existing SA360 workflows. https://ppc.land/koddi-brings-its-commerce-media-network-inside-search-ads-360/ #DigitalMarketing #RetailMedia #SearchAds #CommerceMedia #PPC

Koddi brings its commerce media network inside Search Ads 360: Koddi connects its retailer ecosystem to Search Ads 360, letting advertisers run and measure commerce media campaigns inside their existing SA360 workflows. https://ppc.land/koddi-brings-its-commerce-media-network-inside-search-ads-360/ #Koddi #SearchAds360 #CommerceMedia #DigitalMarketing #Ecommerce

FYI: AI shortlists are commerce media's next paid placement battle: Koddi research finds 84% of commerce media leaders would invest in AI recommendation visibility, as 70% already use agents for campaign execution. June 2026. https://ppc.land/ai-shortlists-are-commerce-medias-next-paid-placement-battle/ #AI #CommerceMedia #DigitalMarketing #PPC #MarketingStrategy

AI shortlists are commerce media's next paid placement battle: Koddi research finds 84% of commerce media leaders would invest in AI recommendation visibility, as 70% already use agents for campaign execution. June 2026. https://ppc.land/ai-shortlists-are-commerce-medias-next-paid-placement-battle/ #AI #CommerceMedia #DigitalMarketing #PaidMedia #Advertising

Albertsons brings grocery shopper data to YouTube via Google's ad suite: Albertsons Media Collective joins Google's Commerce Media Suite, connecting first-party shopper signals to YouTube and DV360 with SKU-level sales reporting. https://ppc.land/albertsons-brings-grocery-shopper-data-to-youtube-via-googles-ad-suite/ #Albertsons #GroceryShopping #YouTubeAdvertising #DigitalMarketing #CommerceMedia

FYI: MetaRouter: the hidden engine inside Google's Kroger ad deal: MetaRouter, a Cincinnati data infrastructure firm, is powering SKU-level conversion reporting inside Google's Commerce Media Suite, built by a Walmart Ads veteran and a serial founder in a matter of weeks. https://ppc.land/metarouter-the-hidden-engine-inside-googles-kroger-ad-deal/ #MetaRouter #GoogleAds #Kroger #CommerceMedia #DigitalMarketing

Kroger joins Google's Commerce Media Suite to unlock SKU-level sales data on YouTube: Kroger Precision Marketing integrates with Display & Video 360 this week, enabling SKU-level conversion reporting on YouTube and third-party inventory for CPG brands. https://ppc.land/kroger-joins-googles-commerce-media-suite-to-unlock-sku-level-sales-data-on-youtube/ #Kroger #Google #YouTubeMarketing #CommerceMedia #DigitalMarketing

Commerce media maturity lags across industries despite $1.3 trillion growth: Koddi study reveals only 13% of commerce media networks are trailblazers while 49% remain nascent, despite projected $1.3 trillion market by 2030. https://ppc.land/commerce-media-maturity-lags-across-industries-despite-1-3-trillion-growth/ #CommerceMedia #DigitalMarketing #AdTech #Ecommerce #MarketingTrends

IAB releases measurement framework for commerce media campaigns: IAB and IAB Europe published guidelines defining incrementality measurement methods for commerce media on November 3, 2025, addressing standardization gaps. https://ppc.land/iab-releases-measurement-framework-for-commerce-media-campaigns/ #IAB #CommerceMedia #DigitalMarketing #Incrementality #MediaCampaigns