RE: https://social.coop/@afewbugs/117055171008046328
"The lobby’s real product is not doubt about the science. It is comfort about the implications."
"what helps people take in threatening information without retreating from it is not more bad news but support, clear communication and a sense of agency."
"[people] who pair every warning with a credible next step are working with human psychology instead of against it."
"Frame action as protection, not sacrifice... Climate action defends energy security, health, food prices and industrial competitiveness. The side that owns the language of protection wins the psychology."