HUMAN needs one or two clients to prove its ad suite, Weide says: DoubleVerify and IAS hold roughly three-quarters of verification spend, Weide estimates, yet OpenX is the sole named partner. Will that suffice before 2027? https://ppc.land/human-needs-one-or-two-clients-to-prove-its-ad-suite-weide-says/ #DigitalMarketing #Advertising #AdTech #ClientAcquisition #BrandSafety
#clientacquisition — Public Fediverse posts
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