#campaignroi — Public Fediverse posts

FYI: Wrong data made a profitable campaign look like a loss: Identity errors cut measured campaign ROI by 70% in LiveRamp simulations, while kids data proves right just 42% of the time and Netflix drops its spend floor. https://ppc.land/wrong-data-made-a-profitable-campaign-look-like-a-loss/ #DigitalMarketing #PPC #CampaignROI #DataAccuracy #MarketingAnalytics

Wrong data made a profitable campaign look like a loss: Identity errors cut measured campaign ROI by 70% in LiveRamp simulations, while kids data proves right just 42% of the time and Netflix drops its spend floor. https://ppc.land/wrong-data-made-a-profitable-campaign-look-like-a-loss/ #Marketing #CampaignROI #DataAnalytics #DigitalMarketing #PPC

ICYMI: LiveRamp study: identity errors cut campaign ROI 70%, killing profit: Poor identity precision dropped simulated ROI from $1.50 to $0.43, enough to cancel a working campaign, while just 1% of the wrong data loss reversed rankings. https://ppc.land/liveramp-study-identity-errors-cut-campaign-roi-70-killing-profit/ #DigitalMarketing #CampaignROI #DataPrecision #MarketingStrategy #IdentityResolution

ICYMI: Retail media's hidden ROI: how siloed attribution misses half the picture: Incremental's meta-analysis of 150,000 campaigns and $350M in ad spend shows siloed retail media attribution misses 36% to 53% of true campaign ROI overall. https://ppc.land/retail-medias-hidden-roi-how-siloed-attribution-misses-half-the-picture/ #RetailMedia #AdSpend #MarketingAnalytics #CampaignROI #DigitalMarketing