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#brandextension — Public Fediverse posts

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  1. 5/5 Most interestingly, ITC as a corporate entity has always been comfortable with contradiction. Cigarettes, hotels, FMCG, agribusiness, all under one roof. That worked at the conglomerate level because each division operated independently. But they're now asking a single consumer-facing brand to balance contradictions. That's a fundamentally different ask.

    #brand #brandextension #positioning

  2. 4/4 And to think Tata already has a lot of food-related brands under Star Bazaar (offline retail of groceries) and Big Basket (online)! Where did Croma come from, for sweets... is a real mystery!

    #retail #brand #branding #diwali #brandextension