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#behavioraladvertising — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #behavioraladvertising, aggregated by home.social.

  1. CW: Long thread/6

    This week, I've got a followup about another important way to unrig the ad market: banning #SurveillanceAds:

    eff.org/deeplinks/2023/05/save

    Even if we break up the ad-tech stacks, ads will still be bad for the news - and for the public. That's because the dominant form of digital ads is "#BehavioralAdvertising" - the ad-tech sector's polite euphemism for ads based on spying. You know these ads: you search for shoes and then every website you land on is plastered in shoe ads.

    6/

  2. CW: Long thread/6

    This week, I've got a followup about another important way to unrig the ad market: banning #SurveillanceAds:

    eff.org/deeplinks/2023/05/save

    Even if we break up the ad-tech stacks, ads will still be bad for the news - and for the public. That's because the dominant form of digital ads is "#BehavioralAdvertising" - the ad-tech sector's polite euphemism for ads based on spying. You know these ads: you search for shoes and then every website you land on is plastered in shoe ads.

    6/