#auru — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #auru, aggregated by home.social.
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RE: https://flipboard.com/@wsj/business-b1985f4jz/-/a-T6_YAnIFSTSuzZdNlac-EA%3Aa%3A248213600-%2F0
“Instead of paying humans to join focus groups and complete surveys, #Auru uses thousands of #AI agents, or bots, to simulate human responses. It feeds #demographic and psychographic information into its models to create human profiles that match clients’ needs, and the results those bots spit out are being used for product #development, #pricing, identifying new customers and political #polling.”
Researchers have warned about the inaccuracies of treating #LLMs as human proxies (https://doi.org/10.1007/s10462-025-11297-5), but I wouldn’t be surprised #languageModels beat #qualitative interpretation of non-representative focus groups.
#marketing #psychometrics #statistics #quantMethods #philSci #metascience #business